Would you like to sell your handmade products on Etsy

Would you like to sell your handmade products on Etsy?

If you create handmade products and would like to share them with the world, Etsy is a great place to do so. This vast online marketplace is home to the best and latest handmade products from creators worldwide. From stylish items for the house to things for your pet, there’s sure to be a place for you on this site.

Etsy was founded in 2005, and by 2007, one million sales had already taken place. The popularity of this site has continued to grow, and being featured on the front page or being part of the editor’s selection can bring a flood of customers to your store.

Would you like to sell your handmade products on Etsy

How to Sell on Etsy

One of the main reasons to choose Etsy is its popularity among large groups. Today, Etsy is synonymous with “unique, handmade products,”; something that benefits buyers and sellers. The best part? People visit the site because they want something, so they’re primed and ready to buy. All they need to do is find (and fall in love with) your store.

Logistically, setting up an Etsy store is easy. You don’t need to know anything about coding or have any knowledge of e-commerce platforms to bring a successful store to life. Register on the site, and you’ll find instructions on what you need to do to create your first listing, set up payment methods, put up a description, etc.

HOW MUCH DOES IT COST TO USE ETSY?

Opening a store on Etsy doesn’t cost anything. And unlike other e-commerce platforms, there is no monthly fee. Instead, you’ll pay .20 cents for each listing you create, and once a product sells, Etsy will automatically deduct 5% of the sale price from your earnings.

This makes opening a store on Etsy a relatively low risk. If you create five listings and none sell, you’ve only spent $1. Consider this when comparing other platforms, which may charge you a monthly fee regardless of whether you sell anything or not.

HOW CAN I GET PEOPLE TO FIND MY PRODUCTS?

The site continually refines how items are organized and have become very specific with its categories. When creating your listings, try to be as straightforward as possible to ensure that people browsing the category your products are in can find them. To achieve this, you need to determine your product keywords. This will help ensure that you are placed in the right group.

In addition to categories, Etsy allows registered users to save individual stores and individual items as favorites. They can also add them to custom lists that are, by default, public. These lists are another way for people to find you organically. And finally, Etsy editors are always looking for and curating lists for various types of gifts.

Would you like to sell your handmade products on Etsy

HOW MUCH CAN I CUSTOMIZE MY STORE ON ETSY?

Like other online platforms, all stores will look the same (except for the photos you put in your listings). So in terms of customization-such as colors and formatting-there are limitations. Your images, titles, and item descriptions are so important. These elements will help you stand out on Etsy.

1 THINK CAREFULLY WHEN CREATING YOUR TITLES

Titles, along with photos, are the first thing your potential customers will see when they browse your store or discover your products through the search engine. Use search engine optimization (or SEO) techniques to determine relevant keywords that describe your products but are also something people would search for.

2 TAKE ADVANTAGE OF ETSY’S NEW FEATURES.

Etsy periodically launches new features to keep up with general Internet trends. For example, in 2020, they introduced the ability to put videos in your listing.

There are a couple of reasons to take advantage of the new features. It will most likely help you communicate more about your product to a potential customer, which is very useful. Still, the other advantage of testing a new feature (even if it’s in beta mode) is that Etsy might “boost” ads pushing the new feature and making them appear in a better position in searches.

3 TAKE HIGH-QUALITY PHOTOS TO STAND OUT.

Since shoppers want to know what the product looks like in person before they buy it, ideally, you want to give them as much visual information as possible. That’s why you should take the best photos of your products. Show the product in natural light and from various perspectives (if necessary) and also show how it looks when worn; let customers imagine how it would look in their lives when placed in a typical environment, or if you make clothing or accessories, show someone modeling your items.

4 WRITE DETAILED DESCRIPTIONS FOR YOUR PRODUCTS.

Besides titles and photos, product descriptions are essential parts of your ad. This will allow you to explain your design process, the materials used, and the item’s dimensions and persuade people and tell them why they should buy your product. Use this space to write why they need your product in their lives. Maybe it’s sharing the story behind it or pointing out that it would make a great gift.

Would you like to sell your handmade products on Etsy

5 PROVIDE EXCELLENT CUSTOMER SERVICE.

This should go without saying, but providing excellent customer service will help you. Hopefully, you’ll get a good review after your item is delivered and a loyal customer who will come back to your store.

But how do you do this? Make the customer feel special. Respond if they have any questions about your product; the “message” feature on Etsy is your friend. And don’t forget to go the extra mile when packaging your products. A lovely handwritten note along with your product is always welcome, and you can take it to the next level with special touches like wrapping paper and gifts like stickers.

6 DON’T LOSE SIGHT OF TRENDS AND WHAT OTHER STORES ARE DOING.

To be clear, you shouldn’t copy what someone else is doing. Not only is it unethical, but it’s also not creatively satisfying. You should look at what other stores like yours are doing. How do they take their photos? What keywords are they using to get people to find their products? This may inspire you to make some changes to your store.

Etsy publishes trend reports throughout the year, and it’s always a good idea to check them out, as they include things that Etsy considers “up-and-coming” in categories including art, fashion, home, and more. If you can market your products according to one of these trends or even create a product that is part of them, there is a chance that Etsy will place it in their “trending categories,” which usually appear as editor’s picks or on the home page.

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