Why use TikTok for my digital marketing strategy

Why use TikTok for my digital marketing strategy?

TikTok is a platform growing at the speed of light, and thousands of users are joining it every day. It’s not just for teenagers anymore! This platform is making a massive revolution in social networking and is increasingly taking time away from other platforms and attracting more people to consume it. This means that on TikTok, there are thousands of potential customers for your business; you have to go out and find them. But how are you going to find them if you are not active within the platform?

How does TikTok work?

The operation of this platform is effortless, like any other social network. It consists of uploading videos, usually 15 seconds long, but recently it has added the option to lengthen them up to 3 minutes. The videos that usually succeed and are most popular among users are the musical and humorous ones and the trends of the moment, which you can watch without having to follow anyone. One of the significant advantages of TikTok is that you can appear on the home page of any user without the need for them to follow you since the application shows the videos according to its algorithm. It adds the possibility that they follow your company or find you based on your hashtags. In addition, it is a platform with different content than the others, less severe and more dynamic, the possibilities when creating content are endless, and trends will help you be fashionable within the platform, connecting differently with users.

Why use TikTok for my digital marketing strategy

Another tool that TikTok has is the possibility to broadcast live and on Youtube or Instagram. The novelty that TikTok adds to the dynamics of live streaming is that, apart from the typical chat with which to interact with users, they can also send virtual gifts to the creator of the account, which becomes diamonds within the profile and can later be transformed into real money.


As for the users that exist within the platform, it is true that a large percentage, about 60%, corresponds to young people between 13 and 24 years old. So for those companies that want to target a young audience, TikTok is their platform. But this does not mean that if your business is focused on another type of audience, you will not find profitability by focusing your marketing strategy on TikTok; there is still more than 40% of users older than that age range, without forgetting that new users entering TikTok every day do not stop growing, and as its use spreads at such a great speed, so does the number of potential customers that join every day to this social network. You have to go out in search of them.

Advantages of TikTok for your online business, in numbers!
It is available in 154 countries and 39 different languages.
In the years 2018 and 2019, the most downloaded app on iPhone. Regarding Android, we can say that 90% of phones have the TikTok app installed.
More than one million visits per day by users.
More than half of the users of this application use it daily, precisely 52.1%.

But these are not all the advantages the application enjoys; in this list, we tell you more.

Seven benefits of using TikTok in my digital marketing strategy

Why use TikTok for my digital marketing strategy

1 Company account

You can open your account as a business account and not as just another user, and this will help you when it comes to finding customers as it brings integrity to your business. In addition, you can include in your biography a direct link to your website, which will increase traffic and optimize your SEO strategy, thus improving your search engine rankings. They are all advantages for your online strategy!

2. Advertising (TikTok Ads)

One of the new features of the platform compared to its beginnings is that advertising campaigns are now allowed, with which you can get the most out of your TikTok account as a company since, with direct links to your website from advertising, potential customers are just one click away from becoming real customers.

3. Influencers

In the world of TikTok, as in Instagram, there are many known faces within the platform that have been born there and have millions of followers; these have a significant influence on the forum since collaborating with them in advertising campaigns not only will you get their followers to know you, but the big accounts have more chances to appear to any user on the main page, without the need for them to follow them.

And not only will you find public figures born on TikTok to collaborate with your brand, but more and more celebrities and well-known faces on other social networks or other topics join TikTok to upload videos for fun and end up giving them a plus in their career.

Why use TikTok for my digital marketing strategy

4. Content

The content you publish on this social network is different from the one you could post on any other; this platform helps you be innovative and create more original content than, for example, you create for a platform like Youtube or Instagram. If you run out of ideas for your content, the application’s trends and challenges will give you the necessary concepts, so you never stop creating. Being consistent within this application is very important since the more videos you upload, the more chances you have to reach your ideal customer. Making a lot of content on this platform looks different from when you do it on other media here; the brand image you reflect is that of a constant, dynamic, and close; in other networks, you can be dull and even heavy if you publish too much.

5. Hashtags

Hashtags help videos to reach their target audience; they are an essential tool to grow within the platform. If you make a challenge and add the corresponding hashtag, you will get more users. On the other hand, one of the best strategies you can follow within TikTok is to create your company hashtag, so if users want to find your videos but can’t find your profile, with a single hashtag, they can find you. If, for example, your company sells clothes, if a user has bought a garment and wants to recommend it because he feels satisfied, he will use your hashtag, and users who did not know you will easily find your account.

6. Comedy

In TikTok, comedy always triumphs and will not take away credibility from your company; using any choreography currently in fashion, you can create a challenge by adding text and, for example, telling the advantages of hiring your services innovatively and initially.

7. Interact

In TikTok, interaction is effortless; commenting or liking a video is much more common among users than on other platforms; since the design greatly facilitates exchange, therefore, you, as a company, must also interact with them and create feedback that gets your followers to see you with a better brand image.

Why use TikTok for my digital marketing strategy

For this and much more, betting on the TikTok platform for your digital marketing strategy is a sure hit, considering that it is the platform with more new users every day and remains one of the most downloaded. Do not hesitate and join TikTok to optimize your digital marketing strategy.

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