What to write on your blog?

What to write on your blog?

Have you ever sat down at your computer, motivated to write a new blog post, but …… has nothing. Nope. Blank page. You have no topic ideas …… Writing on your blog is probably the most challenging to create quality and consistent content. So how do you fix it?

To know what to write about on your blog, you must put yourself in your reader’s shoes and fill your mind with ideas he might be interested in. A blog post must answer the question or problem that the reader wants.

One of the mistakes inexperienced bloggers make is to focus on the topics and ideas they want to write about. The key is to cover the issues that the reader wants to read about.

Learn how to use the topics your audience is looking for to write engaging blog posts and get a steady stream of ideas.

What to write on your blog?
What to write on your blog?

Use Google Suggestions to Determine What Your Readers Want

What are your readers struggling with? What problems are they trying to solve? What are the topics they need the most help with?

You already know what your blog is about, so start there.

Let’s say you are committed to a yoga blog.

Your readers might be interested in yoga sequence tutorials and reviews of the best online yoga apps or advice on the yoga mat.

You have to start with one of these topics and search using Google’s suggestions.

Let’s look at the satellite topics that come up, using the subject “yoga mat.”

Also, remember to check out the suggestions at the end of the page. This will give you more ideas about the most common queries.

You can add more ideas by adding “what,” “how” in front of ……

What to write on your blog

What blog post ideas can you create to meet your readers’ search intent with this information?

You can create dozens of articles.

Comparing different yoga mats from decathlon, go sport, baya, amazon ……
Make the top 10 cheap yoga mats.
Create a tutorial to explain how to clean your yoga mat
Explain the steps to consider when choosing a yoga mat
Explain which thickness of yoga mat to choose based on the style of yoga you practice
Suggest X solutions to connect your mat
Create a DIY tutorial to learn how to make a yoga mat bag
Learn more about the importance of non-slip mats by interviewing X teachers for a case study

As you can understand, the focus here is to create specific content and as complete as possible in response to one of these queries suggested by Google.
This process can also be used for topics that are not as tangible as a yoga mat, such as a blog.

Now let’s discover a second strategy for quickly finding content to blog about.

Use the “Browse” option on books sold on Amazon.
Amazon can provide you with valuable information when choosing a topic for your blog.

This method is free, effective, and super easy.

Let’s say you’re looking for ideas for your digital marketing blog.

Go to Amazon.fr and type “digital marketing” in the search field.

Select a bestseller and click “Browse.”

Please note that this feature is sometimes not available, in which case, try using another book.

What to write on your blog?
What to write on your blog?

What to write on your blog

The idea here is that you will be able to browse books on the subject and draw inspiration from the generally available summaries.

This example gives us a lot of starting points to start writing.

You can repeat the same process for other books on the topic, as well as for variants you find or for more specific issues (e.g., “selling on Facebook”).

In addition, you can do this by doing your research on amazon.com in English.

This technique allows you to find dozens of ideas on related topics in seconds.

Further, you can filter the topics you find through Google filters before starting (see above).

But in general, this strategy takes advantage of the work done previously by the authors of this book. To create this book, the authors researched the problems, the most common ones, and everything the reader would like to know.

Therefore, this is a reasonable basis for you.

All you have to do is find a unique perspective and create blog posts that bring value to your readers.

This brings us to the third strategy.

Ask your readers what they want to learn
Nothing? But we tend to forget that.

This strategy can be very effective if you already have an email list, social media followers, or a way to connect directly with your audience.

The idea is to create a survey to ask your readers what they want to know.

But for your survey to be effective, there are a few rules to follow.

What to write on your blog?
What to write on your blog?

How to create an effective survey?

First of all, don’t ask too many questions.

You don’t want to bore and overwhelm your readers.

According to a study by SurveyMonkey, the optimal number of questions for a survey to ask its audience is 10.

What to write about on your blog; therefore, you must limit the questions and content of your survey. Focus on the most important things.

The goal of the survey should be to get readers to share as many ideas and comments with you as possible.

Therefore, it is essential to ask the questions in the right way.

Asking short, direct questions is ideal.

For example, do not ask.

Is playing music your favorite activity? Yes No
You would ask.

What is your favorite activity?

What to write on your blog?
What to write on your blog?

In short, what do you blog about?

As blogger Neil Patel once so aptly put it.

Good writers have ideas of their own. Great writers rely on their readers, on their audience, to find their ideas for them.

By relying on their audience, it becomes easier to produce quality content and maintain consistency day after day, week after week.

Responding to readers’ questions is fundamental.

Relying on Google Suggestions, Amazon Book Summaries, and direct surveys of your readers are three ways (if you can only choose one, I suggest you start with Google Suggestions) to implement to find ideas for the topics of your blog posts quickly.

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