What should we expect from a theme in terms of performance and SEO optimization?

What should we expect from a theme in terms of performance and SEO optimization?

For web users and Google alike, besides containing the information sought, a website must be ergonomic. A website should have intuitive navigation, a pleasing design, be easy to understand and navigate. However, when you are not a web designer and prefer to use a CMS such as WordPress, ergonomics, and design will inevitably choose the theme. However, you should know that the choice of WordPress theme also affects the natural citation of the site.

How does a WordPress theme affect SEO?

Websites that aim to rank well in search results must meet the quality standards of the search engine (in this case, Google) that will scan (crawl) their website, whether it was created under WordPress or not. Choosing a CMS like WordPress makes it easier to create and manage a very professional website without having to go through proxies and specific development; in addition, you should know that Google seems to appreciate WordPress code and has the same content, Google will always position a WordPress-based website in its SERPs much much better. Therefore, the WordPress choice is a “winning” choice.
The problem begins when the site owner chooses a theme to make his site attractive, unique, and, above all, navigable for the user: no theme, no place! However, there are more or less well-designed WP themes. A well-designed and optimized article will help index the site, while a more dangerously designed piece will become an obstacle to its ranking in Google search results. This choice has an impact on the search engine optimization of the website. But, which WP theme to choose? What is an SEO-friendly theme?

What should we expect from a theme in terms of performance and SEO optimization?
What should we expect from a theme in terms of performance and SEO optimization?

Theme Code

Search engine bots will analyze the code of the chosen theme from all angles. Therefore, an actual SEO-friendly WordPress theme must have light, optimized code without unnecessary code and security holes. He must also limit the number of requests to be executed per page, as these will significantly slow down his loading speed and, therefore, increase Internet users’ waiting time. This is also true for unoptimized animations and images that slow down the page. Staying in front of a loading page is not a strong point for users, and they will quickly leave a site that is considered too slow: this is the “bounce rate.” Therefore, Google estimates that website pages must load entirely in less than 2 seconds.

Theme design and functionality

A truly SEO-friendly WP theme has an impeccable design. She had to follow Google’s guidelines to make her job easier, prioritizing menus and content. Menus must have limited depth (no extensive menus), Hn tags must be used correctly, no peculiar uses, and most importantly, no duplicate H1 headers! Markup must also be well placed on the page: in the body of the text, not in elements repeated from page to page, such as headers footers …… This seems obvious, but we don’t know how many so-called SEO themes ignore this detail.

WordPress and WooCommerce: which theme is the actual SEO?

Many themes for WordPress claim to be “SEO,” but developers are not necessarily SEO and vice versa. Too many WordPress themes overuse the name SEO because they sell without quality. Unfortunately, it’s hard for novices to tell if a piece is “good or bad” for SEO because most elements are technical and in the theme’s code. However, when you use a CMS like WordPress, it is precise because you need a pre-built site, usually because you do not have the time to design it specifically or because you do not have the skills to develop the site.

Aware of this problem, Nicolas Mercatili (CreaNico) designed the SEO Mag theme to provide a naturally optimized SEO theme for WordPress and WooCommerce. This theme combines the unique knowledge of SEO and developers, which makes it SEO friendly and essential for anyone who wants to optimize its visibility on Google search engines.

What should we expect from a theme in terms of performance and SEO optimization?
What should we expect from a theme in terms of performance and SEO optimization?

Optimized to the end of the code

The code of this WordPress theme sums up everything Google asks for light, transparent, secure, optimized. Requests are limited; images are preloaded due to delayed loading, system fonts and Hn tags are used, and small onions to load pages as quickly as possible. Links repeated from one page to another were obfuscated, making them available to users but invisible to Google bots. To avoid confusion. The semantic content of the most important pages is optimized for the home page, categories, etc. To set the theme for your site very precisely and create semantic cocoons, which will increase the site’s authority in its field of activity. Bonus? SEO Mag is elegant, compatible with the page builder, and has a wide range of customization options, making it a very professional theme in every aspect.

Better Control of SEO Juice

But the main interest of a well-designed, SEO-optimized site lies first and foremost in controlling and redistributing the popularity index (SEO juice) as a reward for efforts to please Google. While most themes ignore this aspect by letting the SEO juice get scattered among all pages and diluted to lose its effectiveness, SEO Mag focuses the SEO juice on the pages you want to promote, including the transaction pages. This mastery of SEO juice is achieved through optimized menus, good management of outgoing links, and most importantly, a truly effective internal grid, which is not possible with poorly designed WP themes.

What should we expect from a theme in terms of performance and SEO optimization?
What should we expect from a theme in terms of performance and SEO optimization?

Do you want to make sure your professional website gets off to a good start? Pay attention to the choice of your WordPress / WooCommerce theme: you may follow all the good practices of Google; if the music is poorly chosen from the beginning, especially if the design is terrible, it will end up being a real obstacle to your efforts, not you. Help you rank well on SERPs.

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