What is the most effective blog post structure?

What is the most effective blog post structure?

The structure of a typical blog post should include a title (h1), an introduction, a structured body with subtitles (h2, h3) and short paragraphs (aim for a maximum of 300 words), a concluding blog post summarizing the essence of the bar and call-to-action phrases. You can also integrate images, infographics, photos, or videos to make reading more enjoyable.

A solidly structured blog post (as described) will keep readers engaged. Your post will then be more likely to be read, as well as understood and shared. But it doesn’t stop there.

In addition to this basic structure, there are three types of posts to write and replace to create an effective content strategy. In addition to the primary system, each has its characteristics.

Read on to learn the best blog post structure to adopt based on post type. 

What is the most effective blog post structure?
What is the most effective blog post structure?

How do you structure responsive blog posts?

The first and most shared blog post is a blog post that answers a straightforward question such as where, who, what, why, how many, and what’s the difference between the two ……

For example, the article you are reading falls into the category “What is the structure of a blog post?”

The structure of such an article must bring the answer to the reader in the fastest way possible, not nonsense.

Put yourself in the shoes of the person looking for this request, or imagine that you are providing the answer to a friend. 

What is he interested in? What questions will he think of when he reads your explanation? How will reading this article help this person solve their problem? 

This type of blog post must contain 1,200 to 1,600 words to be effective.

➤ The structure of an answer-based blog post introduction

What is the design of a blog post

The first paragraph should introduce and contain keywords (3-4 lines).

The second paragraph should answer the question (4-5 lines) and be formatted entirely in bold. 

Here, you must concisely provide as much relevant information as possible to answer the best questions your reader can ask. 

This is the reason why he comes to read your blog post. So give him what he expects as soon as possible.

Your answers should be self-sufficient if taken out of the context of the article. So that means you don’t have to refer to the previous paragraph to understand the topic. You don’t have to start with “yes” or “no” either.  

Write your answer somewhat formal (but not too formal!). Write your response in a slightly traditional (but not too formal!) encyclopedic style. By all means, avoid slang or a class with a lot of personalities (the rest of the article can be kept more relaxed ……). 

Answers should never take the form of opinions.

The correctness of the answer must be undeniable. Cite specific data and sources whenever possible.

Let’s give an example to understand better.

Here are three ways to answer the question: How much does it cost to study law?

Response from a novice blogger: What you pay for law school will depend on where your school is located and what activities you do while you are there ……*

This is a vague answer, and readers won’t learn more than they already know. No valid information was added to the response.

Intermediate Bloggers: The average tuition for studying law is $73,452*

Better yet, exciting information has been introduced, but it could be more precise.

Expert writers: The average tuition for studying law is $73,452, and living expenses (rent, food, and transportation) are $32,404. If you work part-time during the academic year, you can reduce your living expenses to $21,914, or a total of $83,942. * The information in these examples is not intended to be used as a guide.

* The information contained in these examples is not accurate.

The third paragraph should answer the question: why should I continue reading.

What is the most effective blog post structure?
What is the most effective blog post structure?

➤ Article body

Organize the article with subtitles (h2, h3) to make it easy to read.

This also allows you to prioritize information that will guide your reader’s reading and learning experience. Ask yourself what the next question he might ask after reading the paragraph is.

Paragraphs should be two long sentences or three short sentences to make them read.

➤ Conclusion

The conclusion of a blog post is always similar. 

You must summarize, rather than repeat yourself, the ideas presented in different subtitles.  

In addition, it is the right place to include call-to-action phrases and interact with the reader. 

For example, you can encourage him to ask you questions in the comments or direct him to other resources.

Okay, let’s move on to the second format.

How to write a blog post with a list format or answer “how-to” questions?

The structure of this type of article is very intuitive, as the common idea is to list tips, resources, or steps for a defined topic.

The article should ideally contain between 2200 and 2500 words.

The idea here is to create a list of tutorials as complete as possible.

Ask yourself, is your article clear and concise enough to explain what it teaches the reader? Or does he have to find more information elsewhere? Is your article the place to get all relevant information about the topic?

Don’t hesitate to add videos, links, or infographics that you find helpful to make your explanations as thorough and detailed as possible. 

What is the most effective blog post structure?
What is the most effective blog post structure?

➤ Introduction Structure

Note: In a feature article, the introduction emphasizes the following questions.

Why does this article contain all the information I need to know about my question?

Why should I continue reading this article rather than another?

Why is this one more complete or in-depth?

What does this article take into account that others have not?

As with an answer essay, the first paragraph should contain targeted keywords that are easy to read and hold the reader’s interest. This shows that we understand why the reader wants to know more about the topic.

The second paragraph lists all the points or steps that will be covered in the article in the form of an overview (bulleted list).

The third paragraph should pique the reader’s interest and make them want to continue reading. What is the benefit to the reader of reading the whole article? What would be left if it only read part of it?

For example, you could explain why Step X has the most significant impact or why Step X and Y are closely related and inseparable. 

➤ Body Text

You must break the text into as many subtitles or steps as possible to answer the reader’s questions. 

Generally, subtitles will contain a number or a bullet point in this type of text. 

They must also be clear. 

Make sure the body of the text covers the topic briefly. 

What is the most effective blog post structure?
What is the most effective blog post structure?

➤ Conclusion

The conclusion format will be similar to that of an answer-type article.

This brings us to the third and final type of blog post.

How to Write a Pillar Blog Post (Pillar Content)

A pillar article (a page that can sometimes occupy a pillar page) is intended to cover a broader range of topics (or keywords) than a regular blog post.

A pillar article can be compared to a guide that provides the reader with a complete overview by covering the entire query.

Thus, a pillar article deals with the main topics surrounding the subject. 

It will act as a connector and segment the reader by redirecting them to other more in-depth blog posts (answer-based posts and list or tutorial-based feature posts).

A pillar article or page should contain an average of 4,000 words.

➤ Introduction Structure

The first paragraph should clearly define the topic or term/keyword you want to cover.

The second paragraph should encourage the reader to continue reading and introduce the next section, i.e.

The table of contents forms the third paragraph. 

Since the article will be rich and lengthy, you must make the reader’s life easier by introducing a table of contents or a clickable summary. This will allow him to go directly to the point of his interest.

What is the most effective blog post structure?
What is the most effective blog post structure?

➤ Main text

As with the structure of the previous article, you must divide your paper into subtitles (h2, h3, h4).

Write short paragraphs (2-3 lines) and remember to bold the most important ideas.

In addition, you will be able to introduce more specific groups of content related to your chosen topic by redirecting readers to links to other, more detailed blog posts.

➤ Conclusion

The conclusion format will be similar to an answer-type article or feature article.

In summary

Now that you know how to build a blog post, it’s time to get started!

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