What is affiliate marketing? What are the platforms for affiliate marketing?

What is affiliate marketing? What are the platforms for affiliate marketing?

Today we talked to you about very hot affiliate marketing. Affiliate marketing has been there since long ago; we can see a variety of advertising alliances in affiliate marketing, but many people do not know it. Today we will understand precisely what affiliate marketing is all about.

What is affiliate marketing?

1. What is affiliate marketing?

Affiliate marketing usually refers to network affiliate marketing, a new network marketing model of paying for marketing results. That is, businesses (also known as advertisers, vendors who sell or advertise their products and services online) use the website affiliate services provided by professional affiliate marketing agencies to expand their online and offline business, expand their sales space and sales channels, and pay for them by the actual results of marketing.

Merchants are only required to pay commissions to affiliate marketing agencies and their affiliates after they have earned a certain amount of revenue through affiliate marketing channels. Because quantitative marketing costs money only when there is revenue, affiliate marketing is recognized as the most effective low-cost, zero-risk online marketing model and is very popular in North America, Europe, and Asia.

2. Origin of Affiliate Marketing

In 1996, affiliate marketing originated with Amazon, which provided an additional source of income for tens of thousands of websites by establishing this new form of online marketing. It has become a significant way of survival for the online SOHO community. Although some people or companies are starting to get involved in this field, it is not yet on a large scale. The average internet marketer and webmaster is still relatively new to affiliate marketing.


3. The three roles in affiliate marketing

The three roles of affiliate marketing include advertisers (merchants), affiliates, and affiliate marketing platforms. Advertisers pay reasonable advertising fees to affiliates based on the affiliate marketing results (e.g., sales, number of leads, number of clicks, etc.) to save marketing expenses and improve marketing quality.

On the other hand, affiliates can quickly turn website visits into benefits by choosing the right advertisers and broadcasting advertisers’ ads through the online affiliate marketing management platform to increase revenue while saving a lot of sales expenses.

What is affiliate marketing?

4. How do Affiliate Marketing Members Make Money?

Affiliate network marketing can be divided into three forms based on how affiliates receive rewards from merchant sites.

Cost-Per-Click (CPC)

The affiliate network marketing management system can record the number of times each guest clicked on the merchant’s website based on text or image links (or Email links), and the merchant pays advertising fees based on the cost of each click.


After a visitor enters a merchant’s website through an affiliate’s link, the management system will generate a lead record corresponding to that affiliate if they fill out and submit a form. The merchant will pay the cohort according to the number of lead records.


After a guest referred through an affiliate’s link makes an actual purchase on the merchant’s website (most pay online), the merchant will pay the affiliate, usually by setting a commission percentage (ranging from 10% to 50% of sales).

What are the platforms for affiliate marketing?

All three methods above are Pay For Performance marketing methods, which are more acceptable for both merchants and affiliates. As websites become more automated and online payment systems become more and more sophisticated, more and more affiliate internet marketing systems are adopting the pay per sale method. Since this method is a zero-risk advertising distribution method for merchants, and merchants are willing to set a higher commission rate, this marketing system is more and more adopted.

5. Advantages of Affiliate Marketing

This model is a win-win for both merchants and affiliates. For the merchant, the “Pay For Performance” approach to marketing means that affiliates only pay when they bring in “business,” and what’s not to like about that? And for mates, they only need to visit the number of links; they make money without having to have their products, they don’t need to produce, they don’t need to store goods, they don’t need to process orders, they don’t need to provide after-sales service!

What are the platforms for affiliate marketing?

Merchants can reduce customer promotion costs and advertising costs. Comparing McKinsey & Company’s statistics on the cost of television advertising and magazine advertising, the average customer cost from affiliate network marketing is 1/3 that of television advertising and 1/2 that of magazine advertising.

It also gives merchants a broader network reach and brand reinforcement. Hypothetically, for a specific market (or a specific keyword), if you come up 21st in the Google search results, your affiliate’s website could take half of the top 20 spots, including even the top three! Your links and Banner ads on their sites can catch most of the eyeballs of your target market, which is very effective in driving visits and strengthening your brand.

Merchants can focus on serious product development. Merchants don’t need to worry about website traffic; merchants can focus on product development, customer service, and sales channels, significantly improving efficiency.

What are the platforms for affiliate marketing?

It is easier for merchants to make cost control and marketing decisions. One of the distinctive features of affiliate internet marketing “pay-for-performance” advertising and distribution methods compared to traditional methods is that the management software can record every customer’s click behavior and the online process, thus allowing merchants to know the use of every penny and through the analysis of these records to provide a scientific basis for product development and marketing strategies. The purpose of the software is to provide a scientific basis for decision-making on product development and marketing strategies.

6. What are some common affiliate marketing platforms?

CJ (Commission Junction): It is the world’s largest integrated advertising affiliate. Founded in 1998, Commission Junction is a wholly-owned subsidiary of Valueclick, a Nasdaq-listed company in the United States. It is currently the world’s largest and most potent integrated advertising alliance.

ClixSense: It is a long-established and reputable survey site in Europe and the United States. It is based in the United States. Created in 2007 as a company, it is the lowest barrier program if you want to work in the industry of earning dollars online. It has been known for its consistent payouts and good reputation. By 2017, ClixSense had amassed nearly $30 million in payouts.

Google AdSense: Google’s advertising alliance. If a website joins Google AdSense, it becomes a content publisher of google, and as a content publisher, it can display google keyword ads on its website. Google pays commission according to the number of times the ads shown on the member’s homepage are clicked. When the commission accumulates to $100 at the end of a particular month, it can pay commission to the user for the ad click. If you have your website and have a certain number of visitors, regardless of whether the website is personal or commercial, you can apply to join Google AdSense for free.

Google AdSense

Clickbank: ClickBank was created in 1998, and it is the largest retail platform for virtual goods. It currently has more than 100,000 affiliate sites and over 10,000 publishers. The main items for sale are e-books and software. The basic form of generating income with Clickbank is that you sign up for an account, log in and get the link, then put the promotional link on your web page, do some advertising to attract others to buy it, and for each product sold you get a specific commission (because it is a virtual product, the commission percentage is high). When the commission amount reaches a certain level, Clickbank will send you a check at the next month’s payment time, in which, if the user is refunded, Commissions will be deducted, and if you are found to have committed fraud, then your account will be frozen.

Tradedoubler: European advertising affiliate marketer. Located in Sweden, founded in 1999, and listed on the Stockholm Stock Exchange in 2005, with offices in 18 European countries, Tradedouble’s marketing network covers 120,000 websites and 1,800 advertisers.

Dailymotion: Dailymotion is a video-sharing site where users can upload, share and watch videos, based in the 18th arrondissement of Paris, France. One of Dailymotion’s most widely known features is that it offers videos that support the open format, Ogg. Compared to other Flash video sharing sites in the same category, Dailymotion is known for the high definition quality of its clips. According to Comscore, Dailymotion is the second-largest video site after YouTube.


Taboola: Founded in Tel Aviv, Israel, in 2007 and now headquartered in New York, the U.S., Taboola’s content recommendations allow publishers to suggest videos and articles (usually at the bottom of the page) that are most likely to attract users based on their profiles and browsing habits, helping publishers drive traffic to their sites and make money from advertising. According to the company, Taboola delivers 200 billion content recommendations to more than 500 million unique visitors each month. Its clients include USA Today, The Huffington Post, Time and The Weather Channel, Business Insider, and others.


TUNE: TUNE has become the industry’s most flexible SaaS platform for managing marketing partner relationships across mobile and web. In one forum, you can achieve maximum return on investment through onboarding payments with your most important partners (members, networks, influencers, agencies, and any other business development relationships).

Earnify: Earnify is the world’s #1 self-service native advertising platform. We can promote your products with Earnify. Attract targeted, high-quality traffic on targeted web pages, build significant brand awareness and use our industry-leading technology to maximize your results.

Are you ready to act?

What is affiliate marketing?

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