What are the requirements for adding an Instagram Story link?

What are the requirements for adding an Instagram Story link?

Launched in 2010, Instagram has quickly established itself in the world of social networking. It now has more than 1 billion users worldwide. However, sharing content on Instagram is not as accessible as other social networks. Instagram also does not allow leaving the platform through links.

The only clickable links that exist are in the biographies. However, with the advent of snapshots, it is now possible to share links directly in Instagram snapshots. Learn about the conditions for inserting a link in an Instagram story in this article.

What are the requirements for adding an Instagram Story link?
What are the requirements for adding an Instagram Story link?

The emergence of Instagram Story links

In 2016, we witnessed a massive change in the platform—the emergence of Instagram stories. In the basic format of the Snapchat app, accounts have the specificity of disappearing 24 hours after going live. It marked a specific turning point in the evolution of the platform. It was now possible to share photos or videos. But only in stories and only for 24 hours. However, this is still not enough, especially for clickable links that do not do anything.

The expected change comes in 2018 when Instagram allows clickable links to be posted in Instagram stories. But as usual, they didn’t go all the way. Not only are these links available for 24 hours, which is the life cycle of a story, but this possibility is only available to accounts with more than 10,000 subscribers.

But there is a way to add links (clickable links) to an Instagram story without reaching 10,000 subscribers. That’s what we’ll reveal to you in this article. But before that, it’s essential to understand the importance of Instagram Stories. And why Instagram Stories need to be fully considered in your Instagram strategy.

The Importance of Links in Instagram Stories

Instagram has more than 1 billion users worldwide today. If you’re a business, but you’re not yet, you need to hurry. Nearly 80% of Instagram users follow at least one company on the social network.

Since its launch in 2016, Instagram Stories has increased the amount of time each person spends on the app by nearly 10 minutes per day. That’s huge. You should also know that more than 33% of Instagram snaps are business snaps. Stories allow you to build a stronger connection with your audience. It’s a great tool to promote yourself or your company in color on social networks.

What are the requirements for adding an Instagram Story link?
What are the requirements for adding an Instagram Story link?

1. Conditions for adding an Instagram Story link

You must meet two conditions to benefit from the “swipe up” in Instagram Snap. It would help if you were certified, i.e., have a blue badge on Instagram. If you’re reading this article, that’s not the case.

Another requirement that allows you to add clickable links to your Instagram snaps is to have at least 10,000 subscribers. This will enable you to go further in the content you provide. You can quickly redirect subscribers to your website or the products you want to offer them.

2. How do I add a link to an Instagram story?

As mentioned above, the first thing to do is check if you are certified or have at least 10,000 subscribers. From there, when you upload a story, you will see a link icon in the toolbar in the upper right corner. Clicking that icon will open a window with space to place your link. Copy and paste it into the area defined by Instagram for the occasion. Press OK in the upper right corner and post your story. Then return, even to your account, to ensure your link works perfectly.

IGTV Adding an Instagram Story Link

Since June 2018, Instagram has added a new feature to its app., igtv, for Instagram TV. Positioned as a competitor to YouTube, this feature can now post longer videos than one minute. It is an app in itself. But the Instagram app provides the basic functionality.

In this case, Instagram allows you to add a link to IGTV in your story. Interestingly, Instagram enables users to add links to Instagram stories to IGTV videos. There is no limit related to the number of subscribers. However, the only requirement is an IGTV channel, which makes sense. The easiest way to create an IGTV channel is to post a video longer than one minute. Your IGTV channel will be created automatically.

What are the requirements for adding an Instagram Story link?
What are the requirements for adding an Instagram Story link?

How do I add a link from an Instagram story to IGTV?

The process of placing a link from an Instagram story into an external site is almost identical. When setting up your account, click the link icon in the upper right corner. The “Add Link” window opens. You have two choices. You either get certified or have more than 10,000 subscribers. At this level, Instagram offers you the possibility of choosing the link type for your Instagram story. You choose the first option to be IGTV videos.

Either you are not certified, and you do not have at least 10,000 followers on Instagram. In the second case, you can only choose to put the link into IGTV Video.

But there is a way to put a link to an Instagram story on an external site without getting the required 10,000 subscribers and being authenticated. But before I reveal this to you, you must understand that “swipe up” or “swipe up” is a compelling feature. In that sense, you must know how to use it to its full potential.

What are the requirements for adding an Instagram Story link?
What are the requirements for adding an Instagram Story link?

How can I benefit from the full potential of Instagram Story Link?

When you add a link to an Instagram snap, a small arrow appears at the bottom of the image with the small text “See more. The risk is that the person viewing the story won’t see the hand. Indeed, most people looking at the level have their eyes focused on the center of the screen. And for the few people who do notice the link, most don’t swipe up. Simply because they don’t know what it’s all about and don’t want to waste their time. You can point out the Instagram Story link and make them want to visit it.

To do this, you must add a sticker and write it more significant to make it easier to read. Before posting your story, register “swipe up” to be very easy to see and read. If this is the video you are posting in your account, say the same in the video. Tell them to “swipe up” and let them know what they’ll find. Make them want to visit the link to your Instagram story. For example, tell them that a surprise is waiting for them on the other side. In this case, make sure it’s true, and they have a surprise.

Add the Instagram Story link to an external site without 10,000 subscribers and authentication.

Even with IGTV, everyone can add links to Instagram stories, but it’s always limited to the app. You still can’t redirect subscribers to external links. For example, websites or e-commerce. And knowing that you can’t place a link here quickly becomes awkward when you know that Instagram users are more likely to see your story than visit your profile. But there is a way to overcome this drawback. It’s thanks to IGTV.

Instagram developed IGTV to be a competitor to YouTube. Instagram doesn’t usually allow clickable links in the description. If you add a link, it will show as plain text, and you can’t click on it. We can invite subscribers to copy the link as text and paste it into their search bar. Provided they are on the Instagram site and not on the app. This is unlikely.

But for IGTV videos, this is not the case. In IGTV, Instagram allows you to place clickable links in the description. That’s precisely what we’re going to take advantage of. This is how to do it step by step.

What are the requirements for adding an Instagram Story link?
What are the requirements for adding an Instagram Story link?

Step 1: Make an IGTV video.

First, make an IGTV video using your link in the description. In the video, ask the person watching the video to click on the link in the instructions. Note that it points to the correct part of the screen in the video. That is the top left corner. To be more effective, use “Click Here” with the down arrow emoji as the title of the IGTV video. This will make it easy to know what action to take. When you’re done, post your video to IGTV.

Step 2: Share the link as an Instagram Story

Then do your story normally, whether it’s a photo or a video. What you should do before posting is add a link to the IGTV video you just posted in your Instagram Story. Don’t forget to specify swipe up in your story. If it’s a video, you can say it or write it in an easy way to read.

Once people see your story, they can swipe up to view your IGTV video. They can access the links you want from the IGTV video. It still takes some gymnastics. However, if you haven’t reached the required 10,000 subscribers, this is very important.

Otherwise, you must develop a strategy to quickly attract 10,000 subscribers to add links to your Instagram stories.

Step 3: Insert a link in your Instagram bio

But in addition to links in Instagram stories, you can also add links to your biography, as described above. But you can also choose to put the link in the private message you send. Therefore, invite your subscribers to visit your profile to access the clickable links. Implement a direct contact policy. Optimize the use of your private messages. Develop a solid strategy to solidify links with your subscribers so you can send them links in private messages.

What are the requirements for adding an Instagram Story link?
What are the requirements for adding an Instagram Story link?

Combine Instagram stories and private messages to send links easily.

You’ll have to switch your Instagram account to Pro. Go to your settings and set up Quick Reply. Quick Reply messages allow you to send an automatic reply when you receive a message with a keyword. For example, define “YES” as a keyword. In the letter, enter the link you want to send.

Then make up a story. Ask for a direct answer with your keyword (in our case, “YES”) to benefit from the special promotion. They will get the link directly in their private message. This is an indirect way to get links to Instagram stories.


There are many ways to add a link to an Instagram story. But you will notice that you must be eligible to use this feature to send traffic to external sites. Either it’s necessary to seek to get the required 10,000 subscribers or to name yourself on the web to get the blue certification. The latter is not at all easy to obtain. Instagram indeed protects the accreditation. Only a tiny percentage of people have it.

You now know how to add links to your Instagram stories. You need to take action to take advantage of the great opportunity this platform offers.

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