Top 5 of the best advantages of investing in Facebook Ads

Investing in digital marketing services has become a necessity for the economic growth of any business. Given the massive number of people who consume products and services through the Internet, a significant percentage of companies have begun to develop Facebook Ads campaigns.

In recent years, the number of digital consumers has risen considerably. Analyzing the E-commerce Spain studies published in 2020 and 2021 makes it possible to appreciate the increase in the percentage of Internet users who make online purchases.

By 2020, digital shoppers amounted to 22.5 million people, reaching 72% of Internet users. Of course, during the year 2021, this figure rose to get a higher number, up to 25.8 million digital consumers.

This is a significant percentage of people who only consume products through search engines and interact with companies through social networks. Therefore, many Catalan companies are investing in hiring a Facebook Ads agency in Barcelona.

Why invest in Facebook Ads strategies?
One of the main reasons to invest in Facebook advertising strategies is the massive amount of people using this social network in Spain. According to Statista and the consulting firm The Social Media Family, the number of Spaniards using Facebook exceeds 22 million.

Top 5 of the best advantages of investing in Facebook Ads

Thus, Facebook is still positioned as the most used social network in Spain and worldwide. This is one of the main factors that motivate companies to invest in marketing and advertising services within the platform created by Mark Zuckerberg.

Another of the most critical aspects that Catalan companies should not overlook is that Barcelona is the second city in the country with the highest number of Facebook users. In first place in Madrid and the third position in Valencia.

Undoubtedly, each aspect is a favorable factor that encourages companies to invest in Facebook advertising. In addition to this, it is essential to point out the advantages of paid marketing strategies for companies, such as the ones we summarize below.

1- Improve brand visibility

One of the main advantages of hiring a Facebook Ads agency is the possibility of raising the visibility of brands within the social network. Having a page on Facebook does not guarantee its visibility, so it is necessary to boost its presence through advertising.

This way, it will be possible to attract more significant trial customers much more quickly and efficiently.

2- They are economical strategies

Another of the main advantages of developing advertising campaigns on Facebook is improving the visibility of brands at a low cost. Facebook Ads are not only characterized by their excellent economy, but they also allow companies to set the amount of money they want to invest in their campaigns.

Thanks to this, it is possible to carry out campaigns tailored to the particular needs of each company without affecting their budget capacity. In addition, it should be noted that Facebook Ads establishes a certain number of views for each euro invested in advertising.

This means that advertising campaigns guarantee companies specific results, thus favoring the profitability of investments.

Top 5 of the best advantages of investing in Facebook Ads

3- Improves SEO positioning of websites

One of the main benefits of Facebook advertising is the possibility of improving the SEO positioning of advertisers’ websites. By attracting a more significant number of potential customers on Facebook, it is possible to redirect this traffic to the advertiser’s website or online store.

It cannot be forgotten that most small and medium-sized companies with social profiles have also boosted the development of websites on the Internet. At the same time, it is essential to remember that within Facebook, it is possible to invite the public to visit the company’s website through different types of content and publications.

By raising the rate of web traffic, companies can improve the positioning of their websites within the Google index. As a result, it is possible to be more visible on the Internet and attract more potential customers.

Investing in digital marketing services has become a necessity for the economic growth of any business. Given the massive number of people who consume products and services through the Internet, a significant percentage of companies have begun to develop Facebook Ads campaigns.

In recent years, the number of digital consumers has risen considerably. Analyzing the E-commerce Spain studies published in 2020 and 2021 makes it possible to appreciate the increase in the percentage of Internet users who make online purchases.

By 2020, digital shoppers amounted to 22.5 million people, reaching 72% of Internet users. Of course, during the year 2021, this figure rose to get a higher number, up to 25.8 million digital consumers.

This is a significant percentage of people who only consume products through search engines and interact with companies through social networks. Therefore, many Catalan companies are investing in hiring a Facebook Ads agency in Barcelona.

Why invest in Facebook Ads strategies?
One of the main reasons to invest in Facebook advertising strategies is the massive amount of people using this social network in Spain. According to Statista and the consulting firm The Social Media Family, the number of Spaniards using Facebook exceeds 22 million.

Top 5 of the best advantages of investing in Facebook Ads

Thus, Facebook is still positioned as the most used social network in Spain and worldwide. This is one of the main factors that motivate companies to invest in marketing and advertising services within the platform created by Mark Zuckerberg.

Another of the most critical aspects that Catalan companies should not overlook is that Barcelona is the second city in the country with the highest number of Facebook users. In first place in Madrid and the third position in Valencia.

Undoubtedly, each aspect is a favorable factor that encourages companies to invest in Facebook advertising. In addition to this, it is essential to point out the advantages of paid marketing strategies for companies, such as the ones we summarize below.

4- Improve brand visibility

One of the main advantages of hiring a Facebook Ads agency is the possibility of raising the visibility of brands within the social network. Having a page on Facebook does not guarantee its visibility, so it is necessary to boost its presence through advertising.

In this way, it will be possible to attract more potential customers much more quickly and efficiently.

5- They are economic strategies

Another of the main advantages of developing advertising campaigns on Facebook is improving the visibility of brands at a low cost. Facebook Ads are not only characterized by their excellent economy, but they also allow companies to set the amount of money they want to invest in their campaigns.

Thanks to this, it is possible to carry out campaigns tailored to the particular needs of each company without affecting their budget capacity. In addition, it should be noted that Facebook Ads establishes a certain number of views for each euro invested in advertising.

This means that advertising campaigns guarantee companies specific results, thus favoring the profitability of investments.

One of the main benefits of Facebook advertising is the possibility of improving the SEO positioning of advertisers’ websites. By attracting a more significant number of potential customers on Facebook, it is possible to redirect this traffic to the advertiser’s website or online store.

Top 5 of the best advantages of investing in Facebook Ads

It cannot be forgotten that most small and medium-sized companies with social profiles have also boosted the development of websites on the Internet. At the same time, it is essential to remember that within Facebook, it is possible to invite the public to visit the company’s website through different types of content and publications.

By raising the rate of web traffic, companies can improve the positioning of their websites within the Google index. As a result, it is possible to be more visible on the Internet and attract more potential customers.

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