TikTok for Business: Answers to 4 Questions Everyone Asks + Examples

TikTok for Business: Answers to 4 Questions Everyone Asks + Examples

It may seem like TikTok is simply a platform for dancers and artists, but the business opportunities TikTok for businesses offers go far beyond that. 

After all, TikTok has nearly 1 billion monthly active users. And all social media experts say the platform is in its golden age, with a completely new audience, just like its competitors between 2010 and 2015.

And with the launch of TikTok Ads and TikTok Shopping, the commercial potential will continue to grow.

However, it can be overwhelming for anyone new to the platform. So consider this your one-stop guide for everything you need to know to get your TikTok Shopping account up and running.

TikTok for Business Answers to 4 Questions Everyone Asks + Examples

What is TikTok, and Why Should You Use It to Promote Your Business?

TikTok is the newest trend in social media. And while it’s still unclear exactly how the algorithm works, the platform consists of 15- and 60-second user-recorded videos that allow for editing and integration with other popular tools.

If you remember Vine or Music.ly, you’re familiar with the TikTok format. TikTok was born out of the succession of Music.ly after it was sold to the Chinese company, ByteDance.

The largest demographic of TikTok users are between the ages of 16 and 24. But think twice if you think it’s a fad for Generation Z. Since its inception in 2018, TikTok has gone from being the leading platform where users of all ages express their creativity and take refuge from the advertising saturation others suffer like Facebook and Instagram.

This does not mean that its users do not purchase goods (products and services) from it, but they are more selective and loyal to those brands that captivate them in shorter clips. We assure you that this is the ideal time to start when there is still a lot of ground to explore.

How does the TikTok Algorithm work?

The TikTok algorithm is a recommendation system that determines which videos will appear on your recommendation page. No two users will see the same videos in “For You,” The videos you see can change rapidly based on three main factors.

And while most social media platforms initially kept their algorithms secret, the essential workings of TikTok’s algorithm were revealed by company insiders and shared via top social media marketing influencers.

The content you create on your account.

Video information: while user interaction signals are based on how you interact with other users in the app, video information signals such as captions, sounds, hashtags, and effects help push the content you come across as you browse.

Device and account settings: TikTok’s algorithm reportedly uses your language preference, country, mobile device type, and interest categories selected when you first log in to determine what content appears.

On the other hand, duplicate, annoying or spammy content is flagged and NOT recommended by the algorithm.

TikTok for Business Answers to 4 Questions Everyone Asks + Examples

How to Market on TikTok From Scratch?

Even if your brand is not well known, you can still multiply the number of customers using TikTok effectively. It all starts with planning excellent content and using the following best practices, as is also the case with any other social media platform.

Before creating a TikTok strategy, you should know the platform inside and out. Familiarize yourself with TikTok:

  1. Spend time browsing the videos on the “For You” page.
  2. Play with the editing functions, filters, and effects.
  3. Spend a few hours getting lost in the endless variations of whatever the latest dance craze is.
  4. Follow the steps below.

Optimize your TikTok profile: You have a few lines in your profile and a chance to share a link, so get it right, add some emojis and a call to action within 80 characters, and upload a profile picture.

Optimize your TikTok profile: You have a few lines in your profile and an opportunity to share a link, so do it right, adding some emojis and a call to action within 80 characters. Plus, upload a particular, attractive profile picture that represents your brand.

Create content that people want to see: Knowing your audience before you dive into making your first video. While TikTok is extremely popular with teens and Generation Z, many demographic audiences have fallen in love with the app. Here’s the data.

It may seem obvious, but the better the sound and video quality, the more enjoyable the content will be. It doesn’t mean you should invest in expensive equipment, but brightly lit spaces and the cleanest possible audio (even some trending music tracks) will improve it.

Everyone likes to educate themselves even when exploring their feed; tutorials are always popular. Whether it’s a workout video, cooking demo, or business tips, show your expertise or reveal behind-the-scenes information to keep them engaged with the brand.

Last but not least: vary the format of your content. Experiment with polls, interactive live streams, and anything else that inspires you.

Go out and show yourself to the world: Once half the work is done comes the second part… It’s simple: interact with your audience and team up with other creators—answer comments and questions. Or go further by visiting other profiles and leaving “Likes” and comments on their videos.

Don’t stop there. Try the “Duets” feature to interact with other videos or look to partner up (even paying influencers to mention you and your brand in their videos). As a last resort (and even more effective), explore TikTok’s native advertising options.

Planning and Analysis: Before taking action with all this information, you should set some goals: What do you hope to achieve on the platform? In what exact ways can your business grow?

Although we discussed this once before in our Networking in 2022 guide, we still recommend the SMART framework to ensure specific, measurable, achievable, relevant, and timely goals.

In addition, and without a doubt, there’s something special about being inspired by seeing a post from another creator, but planning your videos is often excellent, especially for busy entrepreneurs like you. A calendar ensures you don’t miss important dates and saves time.

TikTok for Business Answers to 4 Questions Everyone Asks + Examples

Once you’ve played with TikTok for a while, you can objectively observe how things are going. How are your reach and engagement metrics doing? Are these videos making an impact? How? Who is watching and following your content?

Analytics takes the guesswork out of content strategy: it tests what’s working and what’s not.

The analytics tool on TikTok’s platform shows interesting metrics for the next steps. But to access this one, you need to switch from a Personal to a Pro account for free.

How does the Pro Account (Enterprise or Creator) work in TikTok? How to switch? 

TikTok offers two types of professional (“Pro”) accounts, depending on whether you are a creator or a company. Having a Pro account itself won’t help your videos get shown to more people, but it will help you master the algorithm because it gives you access to tools and metrics to learn more about your audience. 

Create a new personal account using your email or sign in with Google, Twitter, or Facebook.

Once inside, tap “Me” in the bottom right corner, then “Edit profile.” 

To switch to a business account, tap the three dots in the upper right corner, then “Manage Account.”

Tap “Switch to Pro account” and choose either “Enterprise” or “Creator.”

Now choose the category that best describes your brand and tap “Next.”

Add your website and an email address to your profile to finish the upgrade.

Then take action and apply everything you’ve learned today.

If you want to learn how to master social media and networking platforms, we invite you to read other guides on our blog (or even join one of our upcoming events). Online or in-person… You choose!

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