The best online payment methods to use in WordPress

Among all the online payment methods available in the market, applying the one that suits your business best depends mainly on your customers and the type of goods and services you offer.

To find out which one suits you best, let’s look at the best options out there for most situations. These are the payment methods for WordPress that you can use on your website:

· Online payments through a form

· Add an online store using WooCommerce

· Sell gift cards

· sell digital products

· Offer subscriptions and membership plans

· Sell online courses

· accept donations

Next, we will look at each of these payment tools in detail. Remember that you must opt for one or the other depending on the type of clients of your company and the products or services you sell. Go for it!

*Article with updated content in 2022

Allows online payments through a WordPress form.

In WordPress, one of the most popular solutions to have online payment methods involves implementing a plugin to create forms and a payment gateway that is reliable.

A payment gateway is a service offered by third-party companies that securely evaluates and processes payments and other online transactions. Although there are more companies in the sector, some of the best known services are:

· Stripe , a payment gateway or plugin that acts as a virtual POS and works with the main banking entities.

· PayPal . It is true that its commission is higher, but the main advantage of PayPal is its way of facilitating payment to customers and the financing options it offers.

As for the form plugins to allow online payment through them are Gravity Forms, Ninja Forms, and Formidable Forms. They all share the possibility of creating custom forms that will enable the use of payment gateways:

· Gravity Forms is a premium WordPress plugin for creating just about any form you can think of. It offers a large number of advanced functions that are easy to use by any user.

· Ninja Forms is a free alternative that offers premium extensions. More than a million web pages made in WordPress are already using it. It includes dozens of default templates to select the one you like the most, or if you prefer, you can create your own according to your needs.

· Formidable Forms is another powerful form builder tool ideal for WordPress. Its visual design ensures that the forms enhance your brand. Dynamic fields automatically fill in user metadata, saved entries, and other information, leading to a simpler and faster checkout process.

Add an online store using WooCommerce.

WooCommerce is one of the best ways to create an online store using WordPress. It is recognized as the most popular platform in the world of eCommerce.

WooCommerce allows you to easily add the options for customers to pick up their orders themselves, and you can use extensions to add more shipping possibilities for your business.

For those businesses that offer services, WooCommerce also allows you to add extensions to make reservations and check availability. This extension shows a calendar with the days available for your clients to book an appointment on your website.

If your case refers more to the delivery of periodic subscriptions, the WooCommerce Subscription extension is essential for your online store because it allows you to manage subscriptions if you have them enabled so that your customers make recurring payments.

Finally, it should be noted that WooCommerce works with the vast majority of payment gateways and supports different online payment methods.

Sell gift cards

It is very fashionable lately to give cards with an economic value that can be exchanged in stores to avoid surprises and let the person who receives the gift decide what to do with the money.

In WordPress, there are solutions like PW WooCommerce Gift Cards and GiftUp to offer gift cards to your customers. In both cases, buyers can indicate the amount, which the card is for, and send a personalized message when sending it.

Another point in favor in the case of PW WooCommerce Gift Cards is that it offers you many features as a free plugin. You can try it and if you like it, support its developers by buying the Pro version, with more features to improve the plugin.

sell digital products

Suppose you have ever considered offering digital download products. In that case, this is your moment if you use an extension like Easy Digital Downloads, the best solution to sell these types of products through WordPress.

This premium plugin makes it very easy to sell eBooks, PDF files, WordPress plugins, and other digital products. You can even mark the number of top downloads enabled and the period your clients have to download the file in their client area.

But it doesn’t stop there since Easy Digital Downloads offers many more features and utilities that you can check on its website and see if it fits what you need.

Offer subscriptions and membership plans

If your business focuses on selling information, educational or personal training, you may want to limit access to such documents by forcing your customers to pay to receive them.

In this sense, the option of periodic subscription or creating a membership website may be the solution. Two plugins that work well for creating these portals are Restrict Content Pro and MemberPress.

Restrict Content Pro is a premium plugin specifically designed to limit access to content uploaded within a website. Allow your clients to generate periodic reports that show them their business performance, seeing how many people are registered and the income obtained.

It also includes support for using payment gateways such as PayPal Website Payments Pro, Stripe, Braintree, Authorize.net or 2Checkout.

MemberPress, on the other hand, is a somewhat more complete plugin that allows you to create a membership website and manage subscription payments. It will enable you to create, manage and monitor customers who become members or partners of your business. It also offers support for selling digital products, in addition to providing advanced features on the level of engagement of your members.

Related article: How to prevent your customers from wanting to cancel their subscription on your website

Sell online courses

A Learning Management System (LMS) provides all the features you need to sell online courses to your clients if your company is focused on the education sector.

We know that it takes a lot of time to create learning content with a minimum quality. Your clients deserve the best and benefit from your efforts. Implementing such a system in WordPress can help you share your knowledge while reinforcing your brand.

Sensei for WooCommerce extension is available to sell online courses using WooCommerce. Other attractive options are the WooCommerce Paid Courses or LearnDash plugins.

The latter works very well in universities or companies dedicated to personal coaching. It allows you to sell online courses, offer dropper content, take tests, and award certificates for completing your studies. It even gives triggers to create automated interactions across systems.

If you prefer a more straightforward solution, WP Complete is a customizable alternative that integrates seamlessly with other membership plugins, like some mentioned here.

accept donations

If your case is that of a non-profit organization or a charitable entity, make sure that you have one of the online payment methods enabled on your website to receive donations.

GiveWP is the market-leading donation implementation plugin for WordPress websites. It is developed within a robust platform that gives you access to all the necessary functionalities, from creating receipts to deducting taxes to making your money-raising goals visible for the projects you have active.

Like other solutions we’ve described before, GiveWP integrates with most payment gateways and even works with services like Google Pay and Apple Pay (perfect for online transactions).

PayPal donation button instead . This button makes things easy for you, although you can customize the design to fit your web page.

Get found by doing SEO effectively.

All the payment solutions that you can adapt will not serve your customers if they cannot use them properly. That is why it is vital to do a good search engine optimization (SEO) for your website so that your customers find you and generate organic search traffic.

To that end, Yoast SEO is the number one WordPress SEO plugin for a reason: it’s easy to use and guides you through all the SEO tweaks you need, whether you’re using the free version or the premium version.

If your business focuses on local customers, you can work with the Yoast Local SEO plugin . With this extension you will improve your search results locally.

And if you’re using WooCommerce, consider adding the premium WooCommerce SEO extension , which optimizes product pages for optimal performance on Google searches related to online shopping, giving your online business a boost over your competitors.

The best online payment solution for WordPress depends on the needs of your customers.

You could lose sales if your customers can’t easily find what they’re looking for on your website, or can’t use their preferred payment method, or worse yet, have trouble paying.

Don’t let payment problems ruin your life. Choose a payment method that suits your website, and then focus on optimizing conversions and implementing a good marketing strategy .

It goes without saying that everything we have seen in this article also applies if you are a web developer . Your customers are counting on you to help them adapt and get their online stores selling sooner rather than later using these online payment methods for WordPress. Don’t let them down.

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