Ten steps to creating your Shopify store from A to Z


You have undoubtedly heard this sentence before: “Creating an online store is as easy!” It’s true that with the e-commerce solutions available today and especially Shopify, setting up an e-commerce site is more accessible. However, when you don’t know anything about technology, or you don’t know how to do it at all, creating your store can become a real headache. But you need to get your hands on the proper method to make things easier. In this detailed guide, we show you step-by-step how to create your Shopify store from scratch.

That’s right, with Shopify, you don’t need to code. It’s a highly intuitive turnkey solution, and you’re guided through the entire store creation process. This is one of the reasons why this tool is one of the most used e-commerce platforms in the world.

But when it comes to choosing a theme, creating pages, modifying sections, adding collections…, you can be sure that this guide will be of great help. So here is the detailed 10-step guide to creating your Shopify store.

1 Choose the niche

Sure, you want to set up your online store, but what products will you sell? The niche is the category or industry you are in. Fashion is a niche. DIY is a niche. Children’s toys are a niche.

The choice of the niche is essential because it is the niche that will guide the other elements to be determined: the name of the site, the theme, the personalization…

An e-commerce site that sells baby clothes will not be customized in the same way as an online store selling phone accessories.

First of all, you have to ensure that the demand exists for this niche. It is not enough to choose a product because it is cool or you love it. Ask yourself if others will love it too and, more importantly, if people will buy it.

Another thing you need to do is find out what niche you are in. If you identify a saleable product, take the time to learn a little more about the industry. How is it made? Where? What are the market conditions?

If you want to launch your Shopify store from scratch, these are the first questions you need to ask yourself.

2 Choose the domain name

Once you know what to sell, you need to choose a name for your store. Ideally, you can put your company name. But if it has nothing to do with what you sell or your online business, it is better to choose a name that is easily recognizable or that indicates your activity.

Here are some tips to help you choose your domain name.

Choose the .com extension. It is universal, looks more professional, and gives customers confidence. Domain names with fancy endings should be avoided (XYZ, for example).
Choose a name that is easy to remember. When you read Amazon, eBay, and Alibaba, you wonder how these companies came up with fantastic terms for stores. If you don’t have that much creativity, avoid trying to sound relaxed or fun. Instead, could you keep it simple? If your application name sounds weird, you won’t make a sale—bottom line.
Choose a short name. “ventederougesàlèvrestoutescouleursconfondues.com” Can you read? No. Besides, it hurts your eyes. There’s no need to go into too much detail with your domain name. Keep it as short as possible. And the more straightforward it is, the easier it is to remember.
Once you’ve determined your domain name, to purchase it, go to an online registrar and check its availability. Be aware, however, that short domain names are mostly already taken. If you try .com and it is not available, avoid taking .net or .org or anything else. Chances are, it’s a registered trademark.

You can buy domain names from other sellers. With the Sedo site, for example.

And once you’ve acquired the domain name, make sure you also get a business email address with the same extension. This will be used in all your transactions.

3 Register on Shopify

We are done with the essential steps; let’s move on to the technical part of setting up your Shopify store. It all starts with creating a Shopify account. You can only do this after acquiring your domain name and business email address.
Shopify offers three subscription plans. The basic plan is $29. But you have the option to take advantage of a 14-day free trial, so you can get an idea of how the platform works.

To do this, you need to go to the Shopify homepage. Enter your email address and validate to start the free trial. Then enter your password and store name. These are your login details.

If the name you choose already exists, you’ll know it and be prompted to change it. But it doesn’t matter. Later, you will redirect your domain name to the Shopify store, and this is what you will use as your store name.

Once you have registered your credentials, click “Create a store.” Shopify will ask you a few questions to set up your site. Answer them according to your goals and save. In the next step, you will discover your dashboard. This is where everything will happen.

A little tip: add the administrator URL to your favorites so that you can find it more easily.

4 Choose a theme and configure it

It’s time to choose the theme for your Shopify store. The platform offers both free and paid themes. Note that with free articles, the functionality is limited, and you will need many other plugins and extensions to develop your store. You also have the option of downloading a piece purchased elsewhere.

Test as many themes as possible and choose the one you like best, depending on your business. Once this is done, follow the instructions for installation.

To configure the installed theme, click on “Customize.” You can check the elements and customize them as you wish.

5 Create content

Right now, your Shopify store is empty. You’ll need to put content in it to customize it. You will have to create pages, insert your logo, images, videos, blog posts, etc.

It would help if you, therefore, prepared in advance :

your visuals: images and videos for your product sheets and the homepage ;
The content of your pages: home page, about page, general conditions, privacy policy, shipping conditions, return policy, refund policy, FAQ…
Your blog posts: in addition to informing your customers about your products and your expertise, the articles improve your SEO.

6 Create pages

Now that you have all your content in place, you’ll need to upload it to the site and create landing pages.

Go to the dashboard and click on “Pages.” Then click on “Add a page.” Fill in the page’s title and paste the pre-prepared text in the place reserved for it. Use the editor to arrange the formatting and save. To make the page appear in the menu, click on the navigation link and then on “Footer.” Then click on “Add a menu item.” Fill in the name again, select the page you have created, and add and save.
Go to your dashboard again and click on “Blog posts” to create a blog. Just like your pages, enter the title and content. You will also need to enter categories for your posts and SEO criteria.

7 Customize the theme

Until then, the chosen theme does not look like you. It is still in its standard version. To modify the elements, you must go to the settings. You can change colors, fonts, styles, and add icons and images.

You can also go to the sections to change the layout, show, or hide elements. Do as much testing as possible to get the hang of it. Add, delete, and edit as many times as necessary to make your Shopify store unique and different from others.

8 Create collections and upload products

Collections represent groups of similar products or product lines in an online store. For example, if you have a fashion store, you’ll have a collection of dresses, tops, pants… So a customer who clicks on the “dresses collection” will only find dresses.
Go to your dashboard, click on “Products” and “Collections” to create your collections. Then click on “Create a collection.” The process is somewhat similar to creating a page. Fill in the title, add a short description, change the SEO settings and save.

You can create as many collections as you want. This will depend on the products you sell and your business plan.

Once you have created your collections, you need to add products to them. Just click on the corresponding button and proceed as if you wanted to add a blog post. Here again, but the title, the product description, add images, and all other possible details.

The elements to be filled in are

Media: photos and videos
The price
Shipping costs
Variations: sizes, colors…
The collection: attach the product to a collection

9 Configure other parameters

Your site is already taking shape. But it lacks an essential element. If you want to sell, you have to be paid. But how? It’s time to set up the payment system.

Go back to your dashboard and click on “Settings” to do this. To configure the payment system, click on “Payments.” By default, you will see that Paypal is configured. But at the bottom, you can add other options.

Could you choose what you want and click on it? You will be taken to a page where you will have to enter the codes of the payment gateway that only you know. You will need to repeat the process to set up multiple payment providers.

Then go on to configure the other settings. Go back to the page in question and configure your personal information, notifications, store language, billing, taxes, terms of sale, social networks… Enter each module and make the necessary adjustments.

And in “Applications,” you’ll find nuggets (Shopify plugins and extensions) that will make managing your store easier.

10 Set up a marketing system

That’s it! Your Shopify store is ready. But one thing is to have a good e-commerce site; another is to know how to sell. This is where a lot of amateur e-tailers fail. Here are some tips to help you generate traffic to your site and make more sales.

Marketing on social networks: target the social networks where your audience goes: Facebook, Instagram, LinkedIn, Twitter, YouTube, Twitch, TikTok,… and offer regular content. Interact with your audience, share, comment, like…
Blog posts: content marketing is one of the best ways to drive traffic to your e-commerce site. And it’s free. So make sure your blog posts address a specific issue. If you sell clothes, your topics must be related to the trend and ethical fashion; you must advise on how to dress better … Do not talk about the latest video of the cat snoring (cute indeed, but it does not fit into your strategy).
Paid advertising: even if free referencing is a good strategy, it is also time-consuming. While paid advertising is fast, it requires some investment, but your advertising efforts will pay off with the proper methods.

Take action!

Suppose you have reached the end of this article, congratulations! You now know how to create a Shopify store from scratch. Well, in theory. And that’s not what you’re interested in. So it would help if you took action. So start from the beginning, and follow the steps one by one. Except for the “Content Creation” step, you will see that it will only take you a few hours to design your online store.

Let’s get started! One step at a time; it’s motivating! But if you find the process too long and tedious, despite all our explanations 😏, that’s okay. Just contact us! And we’ll help you even more.

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