Speed up indexing of a WordPress site

Are you having trouble indexing your WordPress site? Here are some simple methods (manual and automatic) to get yourself noticed by Google and have your pages shown in SERPs.

WordPress site indexing: automatic and manual procedures for indexing pages on Google

Have you ever had to load a new page on your WordPress site and wait a long time for it to start appearing in the search results for the referring query?

A delay in indexing could be the cause.

In other words, the search engine doesn’t show your pages because it doesn’t know they exist yet!

Luckily, there are simple ways to solve this problem: some require manual intervention every time you enter or edit something on your site, but there is one that works fully automatically!

Would you like to know more? Read the following article.

What is indexing?

To understand what the indexing of a site is, I have to explain to you how search engines work.

Google and all its ‘colleagues generate useful results for users by carrying out three procedures :

· crawling, that is the process of ‘discovery’ of the pages of a site through a bit of program called spider. Each search engine has its own; for example Google owns one called Googlebot (original name, right?). This software explore the web, entering site by site and scanning all the pages of a portal, following every single link. Meanwhile, they collect information on the content they find and report it to the search engine servers;

· indexing, that is the process by which the search engine makes sense of all the data it acquires and stores them in a gigantic database called Index;

· ranking, i.e., positioning on the SERP (the results page). At this stage, the search engine tries to figure out the best results to show to a user. To do this, it checks the contents of its Index and, through an algorithm, chooses the pages it deems most suitable to satisfy the search intent.

Crawling, indexing and ranking never stop: spiders periodically scan the web to stay updated on new content published, and pages that are deleted, and search engines constantly reorganize their Index thanks to the information they receive, modifying the positioning consequently.

How to encourage Google indexing manually.

Every time you post content on the internet, Google takes some time to notice and index it: to do so, it must wait for the spider to detect the presence of new pages during one of its periodic searches.

To help the search engine find you faster, you can submit a sitemap via Google Search Console.

Let me explain: there are WordPress plugins with which you can create a map of your site (the sitemap, in fact) to show to Big G to tell him, “Hey friend, there’s something new on my portal. Send your spider to see what it is. “

In this way, Googlebot will be able to crawl your pages much faster using fewer resources than those required to explore the site without a precise map. Consequently, your content will be indexed more quickly, and Google will reward you in terms of positioning for doing it. Save precious energy.

Here’s how to do this in the blink of an eye:

· create an account on Google Search Console;

· download and install a plugin that allows you to create a sitemap. Two great tools you can use for this are Yoast SEO and AIO SEO ;

· create the sitemap;

· upload it to the Search Console.

If you want to update the search engine on the presence or modification of a single page, you can request the crawling of even single URLs . Just log into Search Console and manually enter the address you want to spider, et voilà: that’s it.

Index Now: the new protocol to index your pages in the blink of an eye

Creating a sitemap every time a change is made to your site, or manually entering individual URLs that you would like the spider to crawl, can be a long and tedious task. Of course, carrying out this procedure every time you need it means safeguarding your positioning, but what an effort! If only there were a way to do it automatically …

A tool allows you to constantly inform Google (and other search engines such as Bing) about changes to your portal: it is Index Now.

This WordPress plugin uses a protocol launched by Microsoft (called Index Now) that allows you to automatically communicate the latest updates on the pages of a site to ensure rapid indexing.

Whenever something changes on the pages of a portal, Index Now sends a ‘ping’ (a signal) to the search engine, informing it that there is new content to crawl. A great convenience, right?

In conclusion

I have explained to you what indexing is, why it is essential for the positioning of your site and what are the manual and automatic methods you can apply to speed up this operation carried out by search engines.

If you care about optimizing your content, constantly update your sitemap, or install Index Now.

However, keep in mind that these tools aren’t the only elements that affect your site’s ranking and performance: if you want your pages to fly like rockets on the web, you need to choose a high-performance, secure, and high-quality WordPress hosting.

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