SHOPIFY, WHAT IS IT REALLY FOR?


You’ve heard of Shopify, not Spotify, and you’d like to know what it does? Do you want to learn more about the usefulness of the Shopify solution and what it offers? Then that’s perfect because that’s precisely what today’s article is about: What is Shopify for?

SHOPIFY, IN SHORT


Shopify is an online software for creating e-commerce stores. Shopify allows anyone, individual, company, merchant, or large group, to quickly and easily create an e-commerce site.

Shopify will allow you to start selling online without any technical knowledge and with many aids, such as Shopify tutorials, Shopify training videos, guides, content, etc…
My opinion on Shopify is well known: it is perhaps the most powerful e-commerce solution today! Just that.

You will find, for example, a lot of free guides on e-commerce on the official website of Shopify here.

SHOPIFY IS AN E-COMMERCE SOFTWARE


To go further, Shopify is a website where you can create your merchant site, manage it, add products, information, payment methods, and everything necessary to sell online.

In the technical jargon, we call software like Shopify E-commerce CMS. This means Content Management System E-commerce. Or, in other words: software for managing an e-commerce site.

When you open a store, via the link below, for example, Shopify will provide its platform so that you can create your store. But Shopify is not free; in exchange, you will have to pay a subscription that varies depending on the size of your store.

Shopify offers you 14 days of free trials for any new store opening, the time you can discover the solution and make your first sales maybe!

NO NEED TO KNOW THE TECHNICAL PART


You don’t know anything about HTML, CSS, or any other web language? Are you not a developer? But how to create your online store?
No problem, Shopify will take care of everything for you to create your online store. This is its great strength, and that’s why many people use Shopify.
You can open a store in a few clicks, add a design to make your site unique, customize it to your colors, add your product,s and sell.

Be careful; even if it is possible to create an online store without any technical skills, having them is a big plus! It will allow you to go faster, better master the tool, and certainly make more sales.

If you are a Shopify expert like me, opening a simple store will only take you a few hours. But it is, of course, possible to do much more with Shopify and customize it thoroughly.

But to modify it in-depth, you may need to hire an e-commerce agency or a Shopify expert to get your hands on the code.

WHAT TYPES OF STORES IS SHOPIFY BEST SUITED FOR?
Shopify can be used to open online stores of several kinds, such as:

A CLASSIC ONLINE STORE
Do you have products in a warehouse, store, or even in your living room or garage? Then Shopify will help you sell your stock to Internet users and potentially reach the whole world from your couch.

A DROPSHIPPING STORE
Don’t have any products at home? Then dropshipping might be the solution for you. It’s been very fashionable for a few years, and it’s understandable! Many entrepreneurs don’t want to manage the stock and prefer to leave it to big logisticians.
In short, it is possible to create a Dropshipping store with Shopify and its many plugins, allowing you to import products from Amazon, Aliexpress, or others.
Beware, dropshipping is not a miraculous business either!

A CUSTOM PRODUCTS STORE
Do you make custom products? For example, jewelry engraved with the name of your customers? Then Shopify will allow you to create an online e-commerce store to sell your creations.

A STORE OF DECORATIVE OBJECTS OR CLOTHING
Even if you don’t have a sewing machine, selling clothes online and designing products with a logo or catchphrases is possible.
Shopify has many applications to create a customizable T-Shirt store, for example!

A STORE ACCORDING TO YOUR IMAGINATION
But Shopify does not stop at this list; thanks to the applications, documentation, and customization settings of your store, it is possible to create almost anything you want as an e-commerce site. Your imagination is virtually the only limit!

So what store are you going to create with your Shopify site?

THE MOST USEFUL FEATURES OF SHOPIFY
SELL ONLINE

This is undoubtedly the primary function of Shopify, but it is also the most important one. After all, it was designed for precisely that, and it’s always good to specify what it is used for in the first place.

ADD PRODUCTS EASILY
Shopify is also used to manage your products, add images, information, titles, collections (categories if you prefer)

MANAGE PAYMENTS
Selling online is good, but collecting payments is better! Shopify is also connected to payment platforms to manage costs by credit card, PayPal, or other.

CHANGE THE GRAPHIC THEME
This is undoubtedly the most potent use of Shopify. It is possible to customize 100% of your Shopify online store. You can find out for yourself by checking out our ten examples of beautiful Shopify stores.
There are two possibilities for this, either you go through a Shopify agency to create a theme from scratch, but this can represent a budget of several thousand euros. This is the solution to have a store 100% in your image. Ideal if you are a luxury brand or a trendy website.
If you are a new e-merchant, don’t have a budget of several thousand euros, or want to customize your online store yourself, there is a second solution!
Indeed, Shopify also offers a “theme store,” like the app store on Apple, but it is specific to Shopify to buy “ready-made” themes. The prices are very reasonable, from 160$ for an article. There are even some 100% free themes that are good too.
After that, it’s up to you to choose the themes according to your preferences and the native features they can offer.
Note that the themes can be installed with one click on Shopify, which is a very nice feature when you don’t want to spend hours on the technical part.

EXCHANGE WITH YOUR CUSTOMERS


Sometimes, despite all the care given to an order, an incident can happen, such as a missed delivery, mistake, or lost package. Shopify also includes a system to exchange with your customers and manage the after-sales service.

SEND ORDER EMAILS
Collecting orders are outstanding, but you also need to notify your customers. Shopify manages the sending of transaction emails: order confirmation, payment confirmation, a shipping confirmation. You can, of course, modify all email content if you want.

MANAGE NEWSLETTERS
And yes! Shopify offers to manage email campaigns that you send to your customers. It’s a great feature to avoid spending money elsewhere.

HOW DID IT WORK BEFORE SHOPIFY?
Before Shopify, it wasn’t easy and time-consuming to create an e-commerce site to sell online. It could be costly. Shopify has simplified the process to make the interface simple, straightforward, elegant and pleasant to use.

You had to install e-commerce cms on your server, configure everything by hand, and fiddle around for hours to make it work. Shopify allows you to go faster in deploying an e-commerce site and enable the merchant to focus on the marketing rather than the technical part.

SHOPIFY, IT’S FOR DOING BUSINESS ONLINE!
If you want to start selling online quickly and without a headache, then Shopify is undoubtedly for you.
If you don’t want to spend days coding a website, then Shopify is for you!
If you have an idea for a product to sell online or you want to become financially independent, then doing e-commerce with a Shopify store is a good idea.

To open your own Shopify e-commerce store and enjoy all the features for free for 14 days, click on the image below.

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