Shopify Benefits: Why Shopify for eCommerce?

Shopify Benefits: Why Shopify for eCommerce?

The advantages of Shopify make it one of the most popular e-commerce or direct marketing platforms today. The demand or trend for the platform is robust. So what are the advantages of Shopify that have generated so much interest from e-commerce businesses? This article will endeavor to cover the benefits of using the Shopify platform. But first, we will take the time to introduce Shopify and its origins.

Shopify Benefits: Why Shopify for eCommerce?
Shopify Benefits: Why Shopify for eCommerce?

Shopify Benefits: Shopify Platform Overview

What are the origins of the Shopify platform?

Shopify is the work of young Canadians: Tobias Lütke, Scott Lake, and Daniel Weinand. The project started in 2004 to create a virtual store to promote snowboarding. They nicknamed the store Snowdevil. Very early on, the Snowdevil promoters encountered their first difficulty. They could not find an existing computer program that met their needs. So they decided to write one. Two months later, Snowdevil was born. He is the pioneer of the Shopify platform.
After the success of Snowdevil, the developers were determined to improve the program and make it a public platform. Thus, any e-store or e-commerce promoter could make use of it. Therefore, they started working on the correct development of the forum. Thus, the generic version was born a few months later (in 2006). This new version of the platform was named Shopify.

This platform won the hearts of online entrepreneurs early on, especially beginner e-merchants. Today, it is one of the most used platforms. Its turnover for 2019 is estimated at around $1.1 billion, or $1,073 million. The number of its subscribers is estimated to be more than 4,000 at the end of 2018. knowing that this number is growing, we could have around 5,000 subscribers in 2021.

Clarifying the “Shopify” concept

In terms of its origin and intended purpose, we can say that Shopify is a platform that allows you to set up a virtual store for e-commerce. Its computer programs are designed in SaaS. Shopify as a platform relies on a proprietary model. This will mean that it offers businesses and individuals the opportunity to create and adequately operate their virtual stores for profit. Every store or e-store created in the Shopify model can be found directly on the central platform. Therefore, any store owner will find himself in a rental system. He must then pay a monthly hosting fee to the forum.

Thanks to Shopify, e-merchants can manage their merchandise inventory virtually. Likewise, they can offer multiple payment options to their customers.

Some of the benefits of Shopify

The success of the Shopify platform is not a coincidence. On the contrary, it is due to its many advantages. Among them, we can mention

Shopify Benefits: Why Shopify for eCommerce?
Shopify Benefits: Why Shopify for eCommerce?

The simplicity of the backend

Simplicity is the first characteristic advantage of the Shopify platform. And it is the backend that best represents this simplicity. Indeed, the backend of Shopify is relatively easy to handle. It is suitable for beginners in the logic register that anyone can use. This ease of handling also rhymes with beauty and aesthetics. It is one of the most attractive backends for e-commerce platforms.

As for the features, there are several of them. The first feature that the backend offers you is a straightforward way to add the number of pages you want. To do this, you need to press the virtual button “Create Page” and follow the small instructions to use the new page. Likewise, the backend allows you to make changes to different pages. In addition, it offers you the possibility to modify the CSS and HTML code. Thus, you can customize the created pages as you wish.

Moreover, you may notice that the list of efficient and straightforward backend options that constitute Shopify’s advantages is not exhaustive. Nevertheless, we have listed some benefits demonstrating the platform’s unique simplicity.

Shopify Advantage: Platform Features

Shopify’s strengths are not limited to its backend. In addition to the latter, Shopify has several other features. These help the e-store promoter open his e-commerce to a wide range of products (diversity). Among these different features, we can mention.

Shopify Advantage: inventory management tool

Inventory management is one of the things that e-merchants often miss. To avoid this, Shopify has implemented a tool to manage your inventory. As a result, you will quickly know your different orders. The same goes for the products available in your store. As a result, you will be able to control the items that are already available. As a direct consequence of this, you will transfer information to your customers and suppliers quickly and efficiently.

Shopify Advantage: Product Return Management Tool

It’s not always easy for eCommerce merchants to manage product returns remotely. To help them, Shopify has developed its Product Return Management tool. Thanks to this tool, you can coordinate this return while away. This is very efficient and fast. As a result, you will save a lot of time. This is very important for any entrepreneur.

Shopify Benefits: Why Shopify for eCommerce?
Shopify Benefits: Why Shopify for eCommerce?

Product Sheets

Shopify’s back-office helps you design product sheets for each product you want to publish in your virtual store. With this back-office mechanism, this is easy to accomplish. You can even do it from your tablet or smartphone.

Catalog

Another advantage of Shopify is that it allows you to offer catalogs to your customers. To do this, you must use tools such as “Catalog Machine,” “Catalog Builder,” and “Panda Catolica.” These different tools can be downloaded from other download platforms.

Widget integration

This widget is part of Shopify’s continuous improvement and efficiency of its services. Devices help create as much diversity as possible.

In addition to the few features listed above, there are many others. The purpose of each component is to improve the efficiency and simplicity of your website.

Shopify Advantage: Manage your platform remotely

To keep promoters in touch with their stores at all times, Shopify has developed a mobile app. This application allows you always to control your virtual store, no matter where you are. As a result, you can manage your business without interruptions.

The Shopify mobile app can be downloaded from the Play Store or the Apple Store. Thanks to it, you will handle product lists available inventory, process customer orders, and even take stock. The app presents itself as a real boon to the platform. That’s a significant advantage for Shopify.

Shopify Benefits: Why Shopify for eCommerce?
Shopify Benefits: Why Shopify for eCommerce?

Shopify Advantage: Customer First

The satisfaction of the platform’s users is an absolute priority for the originator. The platform is designed so that every user can find the right level of satisfaction. For this reason, Shopify adapts to the diversity of its customers. From large companies to small promoters, there is something for everyone.

The Shopify platform is always organized to view your customers comprehensively. As a result, you will have time to understand their behavior in the e-commerce marketplace better. You can even predict their potential future needs and prepare accordingly. Moreover, thanks to the analysis of their behavior, you can have a database of their consumption. This is very interesting because it helps you to project yourself.
Finally, the Shopify platform has a system for performing automatic updates. This update restarts the system and allows you to regain sales that you may have lost. All you have to do is send an email with a link to the order (shopping cart) that the customer has abandoned. Thus, you regain the lost sales.

In addition, you sometimes need a reminder, and the system will close the sale in progress. This is very useful and is one of the many advantages you can have with Shopify.

Shopify Advantage: Have personalized templates

The choice of theme is the first option Shopify gives you when creating a store. The quality and image your store sends back to customers during the first contact depends partly on its theme. It is a fundamental factor for your company’s survival. For this reason, Shopify provides you with a wide range of articles that you can further customize. Depending on the positioning of your company and the image you want to convey to your customers, you can create your themes.

As for the number of Templates, there are as many as you want. You will have at least a hundred to choose from. Also, you should be aware that there are free themes and paid themes. The number of free articles is not much and is somewhat limited. On the other hand, produced pieces are very numerous and more attractive. In addition, you can choose premium Shopify when choosing a theme.

Also, you should note that aesthetics should not be the only criterion guiding your choice of theme. No! Also, take the time to consider the different features associated with the music. Even if you combine the two perfectly, the last factor must take precedence over the aesthetic aspect. Choosing a theme based on aesthetics alone will incur additional costs related to functionality later on.

As for the modification of Templates, you can use CSS code or even HTML. These are the advantages that Shopify has.

Shopify Benefits: Why Shopify for eCommerce?
Shopify Benefits: Why Shopify for eCommerce?

Shopify Advantage: Module Integration in SEO

Search engine optimization is essential for any e-commerce merchant. It is also part of your marketing strategy when doing business online. SEO measures your visibility on Google and all other relevant platforms. Therefore, you need to make sure that you have the best SEO. When your SEO is good, Google will position you well so that your store appears in the first position after a search in your area. On the other hand, poor SEO will make you less visible to Google. As a result, your turnover will drop with the associated risks.

Therefore, Shopify has developed some tools to help you make your store visible on the Internet. They are called natural reference modules. These modules enter into a particular dynamic. This dynamic or strategy consists of creating a page in a blog. This will help you to enhance yourself optimally and adequately.

In addition, Shopify enables you to create and extend some headline tags. These headers will highlight the different products you want to promote to be more visible on Google.

Shopify Benefits: Why Shopify for eCommerce?
Shopify Benefits: Why Shopify for eCommerce?

In addition to tags, you can also generate meta descriptions of up to 160 characters. A meta description is a brief description of the product to be sold to attract Internet users. The presence of a meta description is more appropriate for your title inquiries. It is what leads users to your website. It is estimated that the company of a meta description doubles the probability that an Internet user will visit your store. This will have an impact on your turnover.

Finally, the “Alt” is responsible for describing each photo available in your store. This is one of the benefits of having Shopify.

Leave a Comment

Your email address will not be published. Required fields are marked *