Seven tips to increase your Shopify sales through social media this 2020

Seven tips to increase your Shopify sales through social media this 2020

More and more people prefer to do their shopping online before going to a conventional store. For this reason, e-commerce has gained so much boom over time. And in this opportunity, we will explain seven tricks to increase your Shopify sales through social networks in 2020. Could you take advantage of them?

1 Tricks to increase sales on Shopify

The techniques you will see below will help you boost the number of sales in your online store. Whatever product or service you offer, please pay attention to each trick because they are effective.

On Instagram, when users click on the tags, they can see how much the product costs, tap them for more information, and make a purchase in seconds. Without a doubt, it’s the perfect combination between this social network and your Shopify store.

2 Instagram content

Post valuable content constantly to see that your sales will start to increase. Through trial and error, find the perfect time and frequency to make your posts. Compare your posting frequency to your competitors and determine who is doing better and why.

If you don’t post regularly, your reach will be less than other stores with set strategies to post every so often. Of course, only post content that you know your followers will like, don’t just post for posting.

Seven tips to increase your Shopify sales through social media this 2020

3 Take advantage of influencers.

It’s no secret that influencers are a good option for anyone who wants to increase sales on Shopify or any other platform. Try to identify influencers with engaged audiences. Also, make sure that this influencer’s profile is related to the product or service you sell on your online store.

On Instagram, when users click on the tags, they can see how much the product costs, tap them for more information, and make a purchase in seconds. Without a doubt, it’s the perfect combination between this social network and your Shopify store.

Each influencer works in their way. Some will ask for your products for free in exchange for their publications, and others will demand a direct payment depending on the type of collaboration. Either way, the help of these influencers could significantly increase your Shopify sales.

Seven tips to increase your Shopify sales through social media this 2020

4 Reviews and more reviews

Reviews from your customers will always help increase online sales. Why? Because it inspires trust in other shoppers.

Apps like Yotpo invite customers to leave reviews after every purchase. Since it’s an automatic process, you won’t have to contact them manually.

On Instagram, when users click on the tags, they can see how much the product costs, tap them for more information, and make a purchase in seconds. Without a doubt, it’s the perfect combination between this social network and your Shopify store.

It’s also a good idea to tell a few friends to comment because every comment adds up, and in digital marketing, anything goes.

If you don’t post regularly, your reach will be less than other stores with set strategies to post every so often. Of course, only post content that you know your followers will like, don’t just post for posting.

5 Small content to sell big

Nowadays, many people use their social networks while doing other activities. Thanks to this, micro-content is the most effective to captivate the audience. For this reason, it is advisable to create content that arouses interest and does not interrupt people in their business. An ideal trick for Instagram or Facebook stories!

6 Activate shopping on Instagram and Facebook

Seven tips to increase your Shopify sales through social media this 2020

Enable shopping on both Instagram and Facebook. Then upload your products in stories and place virtual tags on each photo you upload.

On Instagram, when users click on the tags, they can see how much the product costs, tap them for more information, and make a purchase in seconds. Without a doubt, it’s the perfect combination between this social network and your Shopify store.

As for Facebook, you can add the Shop section to your business page to create a new sales channel. This section easily connects to your online store, so users will be able to buy your products without leaving the social network.

7 Use hashtags wisely

Besides being fun, hashtags play an essential role in facilitating participation in events and discussions for each brand. Use a tool like Hashtagify to locate hashtags related to your target.

Be careful, don’t use them in the same way on all networks. On Twitter, a single hashtag works better than three or more, but on Instagram, publications with multiple hashtags are the ones that stand out the most, even with more than 10. In case you didn’t know, the use of hashtags doesn’t work on Mark Zuckerberg’s social network.

If you don’t post regularly, your reach will be less than other stores with set strategies to post every so often. Of course, only post content that you know your followers will like, don’t just post for posting.

Seven tips to increase your Shopify sales through social media this 2020

If you want your Shopify sales to increase, a great way to do this is by paying for ads. Without a doubt, this is vital to achieving fast growth without much effort. Don’t hesitate to spend money out of your pocket to promote your products, and it’s an investment that will pay off in no time!

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