7 Proven Strategies To Improve Your Search Engine Optimization

Seven Proven Strategies To Improve Your Search Engine Optimization

Improving your search engine optimization (SEO) is one of the things that must constantly be on your priority list if you want to survive on the web, especially if you make a living from your website.

Having a natural referencing allows you to gain visibility on the results pages of search tools.

Consider SEO as a complex ”art” to master to get an abundance of traffic. The better your website ranks, the more importance Internet users will give it.

To achieve your goals, the challenge is to optimize the net linking, technical and semantic aspects of your website, and this on a regular basis in view of the radical and permanent changes that Google’s algorithms know.

A brief reminder of natural referencing
Natural referencing, or SEO (Search Engine Optimization), corresponds to the totality of the constant and sustained efforts over a period of time in order to better place a website in the results of the various search engines.
It is a set of technical supports that ensure good positioning of the site.

In short, it is a mechanism that allows search engines to search, sort, and categorize results following a request made by the user.

7 Proven Strategies To Improve Your Search Engine Optimization

1. Improve your natural referencing with Responsive Design

The adaptive website (responsive design) aims to create and develop a website that adapts to any computer support with which the user connects.

This technology meets the new requirements of digital (connected watch, Smart TV, smartphone …) with a panel of different screen sizes.

The responsive web design allows an improvement of the UX (user experience) by adapting the pages of your website to the screens of the devices but also facilitates the navigation by optimizing the spaces, the menus, etc.

Moreover, Google favors optimized websites over non-optimized ones, so it is important not to neglect this step if you want to improve your SEO.

How to do it?
If you are on WordPress, you can use a responsive theme like ThemeForest or simply use the WP TOUCH plugin.

7 Proven Strategies To Improve Your Search Engine Optimization

2. Reduce the Site Loading Time

In addition to the responsive website, you need to ensure the excellent loading speed of each web page.

Nowadays, internet users have access to a multitude of information sources and don’t have time to wait for a load to access content that they can get in 2-3 more clicks.

Moreover, the giant Google penalizes slow sites. In its algorithm, a page load takes 3 seconds. In case the loading time goes above 3 seconds, you lose almost half of the internet users.

With such a penalty, the negative bounce rate increases, and automatically, your website loses positions on the SERPs of the search engine.

How to measure the speed of my website?
To measure the speed of your website, use PageSpeed.

How to improve the speed of my website?
The number 1 criterion to consider is to reduce the weight of your page.

To reduce the overall weight of your page, you must limit the ratio/text and reduce the weight of heavy elements, namely visuals (photos, videos, infographics, etc.).

For your videos, preferably host them on Youtube or Vimeo.

7 Proven Strategies To Improve Your Search Engine Optimization

3. Improve your natural referencing via Universal Search

To improve your natural referencing, the ideal would be to be present on Google research, but also on Google Map and Google Address via the creation of a page for your company.

Regarding your video content, Google Video is at your disposal since it only presents results from sites such as Youtube, Vimeo,…

If you have an e-commerce site, you can reference your products on the Google Shopping price comparison site.

4. Facilitate the Access of Crawls

In order to build an index, search engines are obliged to identify and reach a large number of web pages.

For this, they use robots or crawls that arrive on the home pages of websites and perform :

Saving the HTML code of the page to be processed.
Follow the external and internal links of the page to identify other pages.
To facilitate the operation, you must have well-defined structures that do not cause difficulties for the robots.

Otherwise, you lose places in the ranking …
How to do then?

1. Improve the structure of the website
Here are some points to take into account.

Block search engines from accessing private or duplicate pages.
Avoid deep pages.
Make sure to integrate a sitemap file to facilitate access to URLs, mobile URLs, visual content …
Avoid having redirection loops.
The 404 pages are to be avoided.
Avoid having too much black mass.
Make sure to secure your site with HTTP.

2.Optimize the structure of web pages
Add tags (title, H1, H2…) and meta descriptions for each page with a targeted keyword.

Optimize its mesh (I talk about it below).

Link pages together via internal links.

Create custom anchors by adding the keyword.

3.Optimize accessibility to pages and sales funnels.

Turn your site into a good user experience
Use caching
Reduce image sizes
Compress CSS files, GZIP…
Adopt a 100% responsive site
Integrate an AMP version

7 Proven Strategies To Improve Your Search Engine Optimization

5. Adopt a Content Strategy

The algorithm of search engines classifies articles according to their” relevance ”.

Relevance is essentially based on the external links that redirect to your website, the keywords used, the quality of the content, etc.

The relevance is mainly based on the external links that redirect to your website, the keywords used, the quality of content, etc.
Only, regarding the referencing of websites, Google remains ”hard-working” because the more words you have, the more likely you are to be correctly positioned.

Studies have shown that articles ranging from 1500 to 3000 words can improve the SEO of your website.

With this size, your topics must be precise and must contain as much information as possible to meet the needs of Internet users.

6. Adopt a Powerful Linking Strategy

To optimize your site to the fullest, both robots and users should not encounter difficulties while browsing your website.

To do this, you must ensure optimal consistency between your internal and external links.

1.Net Linking Strategy

When you create content on the Internet, you must not only bring something new to the World Wide Web but also make sure to integrate the constellation of websites.

The new linking strategy allows you to regulate web traffic by enriching the browsing experience, both by having outbound links from your site contextualized and directed to quality web destinations (sites with a trust flow) but also by having backlinks (other websites that point to you by links that redirect to you).

2.Internal Link Strategy

Internal links are very relevant to improve its natural referencing.

Let’s take an example:

If you type ” buy drop shipping training ” or you type ” dropshipping training ”, you will come across the same results.
Thanks to these internal links, search engines are able to understand which pages and contents of your website are linked together.

With a good optimization of your internal links, you will increase Google’s understanding of your site, making it a real original reference, a qualitative and sure source of information that deserves to be highlighted in its search results.

BEWARE!

Many people have the annoying habit of buying SPAM or unnatural links or even creating dozens of sites that redirect to the main website thinking that they will be properly referenced.

This method is not professional; but moreover, Google’s robots are not fooled and will quickly understand that there is no value to put forward.

7 Proven Strategies To Improve Your Search Engine Optimization

7. Avoid Duplicate Content

Duplicate content is nothing else than copying and pasting from other sites.

If you have fun copying and pasting the content of other sites, you risk being unmasked by Google’s robots.

If you offer rich and unique content, Google may like it, and it will highlight your website at its true value!

To conclude
Improving your natural referencing requires long-term work that extends from the moment of the creation of your website until its closing.

On the net, the competition is tough, and everyone wants to earn his bread through the activities offered by digital. Therefore, it is very easy to lose ranks if you do not master your subject.

In this game, you have to be up to date and take stock regularly. Google changes and works its algorithm continuously to reference the really qualitative websites.

Thanks to the previous articles on website optimization discussed in more detail, in addition to these tips, improving the natural referencing of your website should no longer be a secret for you.

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