SEO shopify: improving natural citation and SEO

SEO shopify: improving natural citation and SEO

If you want to get free traffic, you are interested in SEO or Shopify SEO. Whether it’s on Google or any other search engine, you will be able to appear on the first page and see the first position to get free visitors and future customers. Here’s how to significantly improve the SEO of your Shopify website.

What is Shopify?

It’s essential to understand what Shopify stands for. Mastering Shopify will allow you to improve your SEO and natural referencing. Shopify SEO enables search engines to rank your site in the top positions.
Shopify is a platform that allows you to sell online in a complete way. Many people can use it. It has an easy-to-use interface. This will enable you to start your campaigns very quickly. Thus, creating and developing your store on the Internet with an efficient inventory management system and other systems is possible. The platform offers these possibilities at a low cost.

Although it still has some flaws, it is still a highly appreciated solution by some e-commerce merchants. Therefore, it is essential to understand Shopify’s advantages and disadvantages before creating a store and improving Shopify’s natural reference. So, what are the pros and cons of Shopify?

SEO shopify: improving natural citation and SEO
SEO shopify: improving natural citation and SEO

What are the benefits of Shopify?

There are several benefits that you can gain by using Shopify. Shopify was created for beginners. That’s what makes the platform easy to use. So it’s easy to add products, run promotions, or process orders. Even new versions allow you to use drag and drop, which makes them more ergonomic. This saves you time. One of the advantages of Shopify that surprises users is the cost of installation, more or less.

If you choose to install a theme, the cost may change. These will be assets for your site. They are responsive. Likewise, they are adapted to mobile browsing, good for your visibility. In addition, they assure you of a practical user experience. Shopify platform can be used for direct marketing (a growing sales method). In addition, Shopify guarantees you regular customers and technical support.

SEO Shopify website: disadvantages of Shopify

One of the drawbacks of Shopify is its limited functionality. Its simplicity makes the platform more suitable for novices. However, few e-commerce businesses want to use advanced features in specific settings. This situation forces them to get expensive extensions. These add-ons increase the cost of running an online store. In addition, despite all the updates, certain SEO basics are still missing. This is what is necessary to optimize the store.

How can you improve your SEO and natural citations on Shopify?

On Shopify, you can choose the theme that suits you. Whatever you choose, you can optimize it so that your page appears in the first results. Thus, it is referenced on Shopify.

Shopify SEO: Improve meta descriptions and title tags

To improve SEO, it is essential to enhance your Shopify SEO citations. This involves improving the title tag, one of Shopify’s SEO options. This tag determines the title of the page visible to browsers. If you personalize the tag, this will allow you to enhance the natural citation of your website and convey the information to your visitors. The title tag is associated with the meta description tag.

The latter provides you with a space to insert some essential keywords. To modify the title tag on the Shopify platform to personalize it, you must click the option for changing the site’s natural references. It is important to note that the content of the title tag and meta description is visible in search results. For this reason, it is essential to take care of them.

SEO shopify: improving natural citation and SEO
SEO shopify: improving natural citation and SEO

Shopify SEO: Improving Home Page Tags

Click on “Online Store” in “Sales Channels to change the homepage.” Then select “Preferences.” By doing so, you will fill in the title and description of the campaign you are running. Headings, as opposed to title tags, are essential in the natural citation of your website. They allow search engines better to understand the content of your pages on the platform.

In contrast, Shopify provides a field reserved for headings. This is the H1 tag that must exist separately on the page. It would help improve your SEO by introducing at least H2 and H3 headers. It would help if you also improve your branding. To do this, you must insert the brand name. We can also focus on keywords that visitors frequently search.

Shopify SEO: Optimize the Alt attribute of images on Shopify

Images usually attract more traffic. It is easy to view and select the products you want to buy on Google Image. This method allows potential customers to look at the product before purchasing. This is a great way to convince them and entice them to use your product. Then, you have to process your images to make them look better. It is important to note that more and more people prefer to browse Google Image to buy their products. The Alt attribute represents an important positioning factor on the results page.

Therefore, your Shopify SEO must inform the search engines. This means that you must report the image content that you use to improve your position through the image. With this in mind, insert some keywords. This will make your job easier and help you achieve your goals related to google Shopify citations.

In addition, it is recommended to customize the URL to improve the natural referencing of the Shopify store. Keep in mind the “Favorites” feature, which can lower your Shopify citations.

SEO shopify: improving natural citation and SEO
SEO shopify: improving natural citation and SEO

The importance of optimizing your theme

The success of all good natural citations and the fact that they appear well on Google depends on your website and the content you put there. Of course, there is also the story of backlinks, i.e., links to your website. But the heart of the matter is to get maximum speed while meeting Google’s criteria.

Why am I talking about the Google search engine and not Bing or Yahoo? Simply because he will bring you a lot of traffic. Other search engines (except Qwant) follow the same message. So, a good Shopify theme.

Will optimize javascript, CSS, HTML, .liquid code. This code will not make you load a lot of files. Let me give you an example: if your site has 20 code files, you will send 20 requests to the server to display your site. If you have only one well optimized, you can reduce the number of HTTP and HTTPS requests, which will allow you to gain speed!
Your images must be optimized to the maximum. Some themes include a delayed loading feature, which displays images only when the user visits the site.
Some themes put headers (h1 h2 h3 h4) in all possible orientations. You must clean up the music as much as possible. I recommend the free SEO META one-click extension on Google Chrome, which allows you to check the page’s status.
It loads quickly and is optimized in every way, and does not show you unnecessary elements or elements that could be coded more simply.
Integrated tools and applications to help you do just that.
Whether your site is on a CDN such as Cloudflare using Railgun technology.
Have all SSL certificates for all files, forcing HTTP to be rewritten as HTTPS.
By far, the best theme is Speedfly, which does not hesitate to comply with current SEO standards.

SEO shopify: improving natural citation and SEO
SEO shopify: improving natural citation and SEO

Well optimized product pages and the entire site

There is no point in filling in words that don’t make sense and don’t add value to your visitors. You have to remember one thing: lure and convince with your marketing offer. Search engine optimization comes a close second. If you create pages that make sense in SEO but are not attractive to your customers, there is no point because you may have traffic, but you will not sell. Therefore, you must first write a perfect sales pitch. You can then optimize SEO by paying close attention to the following.

Have at least three h2 and h3 and h4.
Use bold and italics.
Put a lot of keywords for good semantic richness.
Improve page loading speed.
Optimize images and place alternatives.
Place keywords in the URL by cleaning up parasitic keywords such as “de la le.”
Having a link to this page and possibly a link to this page will also send some traffic to other pages.
It has a decent-sized title with the main keywords in front.
The meta description is to be set. It makes no sense to use meta keywords.
What are you doing with a long tail! That’s the heart of the matter. The word “cat” doesn’t work, but it’s better to do “bamboo ball cat toys.”
It’s that simple. Then, you will need some backlinks to drive your page. We need to talk about you and get active on social networks. Seo is a whole thing, but we can already hope to rank and gain visibility with good writing.

Do you need a Shopify blog to get visibility?

Then there is the question of blogging. Can we get natural reference visibility in 2020, 2021, etc., with the help of a blog? Can you work in your Shopify store without a blog and still attract visitors? This question is legitimate, and I will answer it.

Even in this day and age, you can make a lot of money by blogging. This is my primary strategy. When you read these lines, they are hosted on the blog 😉
You can rank your website entirely on Google without a blog through a well-designed store, but something will be missing ……
You will talk about the products themselves and their uses in your store. The blog is an opportunity to enrich the semantics of what you present on your website. This means the keywords you will be able to use and the related topics you will cover.

Let’s say you have a cat store. You will ultimately optimize your product pages, and you will suddenly have keywords related to the following words “cat toys,” “cat scratch,” “cat baskets,” etc. In short, only the product name. If you are now writing a blog, you will be able to suggest topics such as “When to put your cat to sleep?” and so on. or “How do I feed my cat with a vegetarian diet?”. In this way, you will optimize the semantics as much as possible.

SEO shopify: improving natural citation and SEO
SEO shopify: improving natural citation and SEO

Work on the long tail.
A little bit of SEO fun for a change 😉 .
The ability to send free content to your community to create links.
Bring value to your readers.
And, of course, get viral because some readers will share what you write!
It’s that simple. Remember, the most important thing is to have good content that is semantically very rich in the long tail! This way, you will start to have credibility in the eyes of google. The rest is a matter of SEO time. It’s kind of like internet real estate!

To follow your development in SEO, I can only recommend Semrush. To find keywords, keywordtool.io, and ubersuggest!

Translated with www.DeepL.com/Translator (free version)

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