SEO on YouTube: 23 tips and tricks to be among the first!

How to appear among the first on YouTube? I share all the SEO secrets to position your videos and channel at the top of the YouTube ranking.

YouTube has more than 1 billion users worldwide. How to stand out among so many people, channels, and videos? Without a doubt, it is not easy, but today I will explain some tips, some known and other actual “secret tricks,” which have helped us to gain traffic to your channel and optimize the videos in SEO for YouTube correctly for more views.

Indeed even your mother (or even your grandmother!) Who has nothing to do with social networks knows what YouTube is, right? The fact is that only after Google, YouTube is the largest and most important search engine on the planet, so attracting attention on its platform is not easy.

The efforts of an SEO and web positioning consultant are countless, but, unfortunately, many do not know how to achieve that much-desired SEO positioning on YouTube and, the channels waste clear opportunities to generate traffic, gain trust, and, of course! Gain subscribers.

All this can be summed up in the loss of money because it is not a secret that having a YouTube channel of sure success could leave you good monetary gains doing what you like. That would be cool, right?

If you have a YouTube channel, you will need to use specific strategies to attract the public to the content you create and make your videos go viral. I’m sure you know that perfectly well, so next, I’m going to reveal what SEO tips and tricks could help you place your videos in the top positions of searches and trends on YouTube.

What is SEO on YouTube?

SEO is a set of techniques to get a website to achieve a good ranking on the search engine results page, known as SERP ( Search Engine Results Pages ). It includes a series of techniques and strategies related to the web, from its design, loading speed, content, data, tags, keywords, and much more.

SEO on YouTube is a set of techniques to get a video or channel to rank on YouTube.

SEO on YouTube is a set of techniques used to make a video or channel is positioned on YouTube and achieve visibility, generate traffic, and get many subscribers.

An SEO strategy for YouTube tries to correctly show YouTube all the information that this search engine needs to understand what your videos are about and why they should highlight it for specific searches of its users.

How does YouTube search work?

Now, there is a drawback in SEO for YouTube, and that is that search engines cannot understand the information in images or videos, so YouTube relies on traditional SEO to understand the information that is in your video and in the data you provide in the video title: description, tags, file name, etc.

A significant advantage of knowing about SEO Marketing, that is, optimizing a web page for Google correctly in SEO, is that it is not very different from optimizing a video for YouTube in SEO, since Google owns YouTube and they share a lot of data and algorithms of search.

Therefore, the data of the video that you index in Google will be quickly considered by YouTube and, if it is indexed correctly, the YouTube search engine will fully trust the textual data that Google shows it.

How to optimize your YouTube videos for SEO?

Start by searching and analyzing SEO and the best keywords.

Searching for keywords is one of the most critical processes in any SEO strategy, and it is no different for YouTube SEO.

Video keywords will help you better organize your content and give your YouTube channel a better focus.

You can do it the traditional way; writing something on YouTube and brainstorming all those related words. In addition, there are free tools such as Google Trends or Ubersuggest that can help you do this.

Just as the results of Google Autocomplete are precious for keyword research on a website, the options that YouTube Suggest (YouTube’s autocompleting function) throws at you will also be valuable for your channel, don’t ignore them and make the most of it!

Name your video file before uploading it to YouTube.

YouTube cannot understand what is inside the video, so it will rely on the name of the video file you have on your computer to get the first idea.

Before uploading it to the platform, the name of your video file tells YouTube a lot more than you think.

For example, renaming your video file ” DSC0127361237.mp4 ” to ” SEO-tricks-youtube.mp4 ” gives YouTube a clue as to what the video you’re uploading is about.

Choose to name your video with your primary keyword to harmonize with the video title and make it easier for the YouTube search engine.

Create an impressive title and use keywords

The title is a determining factor for your video to be considered by the YouTube algorithm.

Leveraging keyword research to create video titles that are friendly, meaningful, and clear enough to be understood by search engines will be tremendously helpful to you.

The video title should be simple and contain the most suitable keywords to describe what it is about; no cheating or YouTube will notice!

The impact of the title will define the percentage of clicks that your video will get.

Write SEO-optimized descriptions on YouTube videos.

Video description is an excellent opportunity to hook your audience and provide helpful information. Many miss it, but it is advisable to write long, very long descriptions, in which the call to action (CTA), links, or any extra that you want to include and know that it can be helpful to the reader, will be welcome.

It is not about explaining or transcribing the entire video; that would be spoiling yourself! It is about being strategic in communicating with your audience.

Don’t be afraid to write and let those first three lines that YouTube shows in the videos seduce your audience and provoke them to read the rest.

Descriptions can help you gain more subscribers, and if they’re interesting, they get people to click on ‘show more’ to keep reading. You have 1,000 characters to use in the description, but it is generally recommended to use between 300 and 500 characters.

Spend time adding video subtitles (CC)

The Subtitles or Closed Caption (CC) function that you will find from the video editor itself, within the YouTube video manager section, is of great help when it comes to achieving greater visibility and better positioning within the YouTube and associated search engine as is Google’s search engine.

Manually adding subtitles to your video takes a bit of time, but your video will reach the hard of hearing and foreigners, using YouTube’s automatic translator.

Using this YouTube technology, at the same time, will allow you to reach a larger group of users, including people with hearing disabilities, for example, but also people who do not speak your language, since YouTube has an automatic subtitle translation system into the language. Of the user.

Closed captioning, please!

The transcripts or subtitles of the video add up when classifying in the YouTube algorithm, but it is not good to leave it in the hands of the automatic subtitles that the platform generates since they usually contain errors, time, and writing. The most appropriate thing is to edit the subtitles yourself or lean on a program or app to help you.

Translate transcripts and subtitles into other languages

Globalizing your channel has to be your dream, and you will get closer to that if you offer translations of your video in several languages ​​to your audience.

The best thing is that you don’t have to record the video for each language, it would be a waste of time and money! You can rely on YouTube machine translations or, if you can, even have a verified translation done by professional translators.

Assign relevant tags to your YouTube video according to your SEO strategy

Tags make it easy for your video to be found, but only if you use relevant and popular titles; otherwise, you are casting the net in an area where there are no fish!

Take a little time and do your research! Search and choose the most searched tags by your target audience, with long-tail keywords or phrases.

You can use several free and easy-to-use tools to research your niche tags, or why not, keep an eye on your top competitors.

Create a custom thumbnail (cover) of your video

By default, the thumbnails of the videos appear as the cover of the video in the results lists since they are created automatically by YouTube, selecting a capture of your video. This is very good because it makes work much more accessible, and the vast majority of videos use this automatic method.

But the statistics reveal that those channels with the best performance on this platform upload personalized thumbnails of their videos, using striking images that attract the user’s attention, faithful to the video’s content, and invite them to click. And view the video.

It is well worth spending a little time creating a personalized, impressive cover image (thumbnail) that grabs your audience’s attention; you will notice the difference!

The size of the recommended images is 1280 x 720 pixels in PNG, JPG, GIF, or BMP formats. So let that creativity fly and make a stunning cover for each of your videos.

Create calls to action (CTA) on videos

The call to action (CTA), Call to Action in English, is crucial to finish conquering the public and persuade them to do the action you want, such as subscribing to your YouTube channel.

Be as convincing as possible about this and show them the way so that, with one click, they become part of your loyal audience.

Remember that the number of subscribers to your channel is one of the factors that YouTube will take into account when positioning your videos in its results lists.

Invite them to subscribe (shamelessly)

Gaining subscribers is one of the main objectives of any channel on YouTube, so you must be strategic to invite the public to subscribe.

Gaining subscribers sends a solid message to YouTube, telling them that your videos are good and provide a great user experience.

Usually, it is customary to make the invitation to subscribe at the beginning or end of the video. It’s up to you to be persuasive and bold to do it!

If you are adding subscribers, it is because users have a good experience on your channel; To enhance this achievement, it is essential that you keep the focus on your new audience.

To do this, it could help to continuously upload your content on a specific day and time of the week, as this way, the public will be attentive to see what you have created. These first days of ‘love’ are vital to building a solid bond between your channel and your new subscribers, don’t waste them!

Create YouTube playlists based on SEO keywords

Playlists on YouTube are helpful for better organizing channel content and for extra text-based content (and target keywords), which will result in more views and, again, a better image versus YouTube than without. I will certainly take this into account when positioning your videos.

Take care of the authority of your YouTube channel.

It is often easy to get hundreds of likes and views on a video individually, but that does not mean that you are doing everything right.

To achieve a comprehensive classification in your work, you must take care of your channel’s authority. That is, promoting the track as a whole, not just promoting the videos individually.

A clear example of this would be when someone uploads a video to YouTube and makes it reach the public. Then time passes, a long time, and no one else knows about that person who managed to virtualize that video. What happened? He didn’t bother to take care of his channel!

What I am saying is that you should worry about issues such as the title, the tags, and everything else that I have been talking about in this post, but also about the amount of content you create and the frequency with which you make it, and if you are showing it as a single piece, like a channel. You see where I’m going. All these things will be essential to manage your channel’s authority correctly.

Encourage interaction with your subscribers.

Any YouTube SEO strategy aims at one thing only: earning the public’s trust. Your strategy will not be complete if you do not consider the interaction with users.

The best way to get what they want is by asking them, encouraging them to express themselves in the channel, and giving value to their opinions. Please read the comments, respond to them, show empathy towards their messages, show them that you are close to them or an equal.

The more you interact with your subscribers, the better videos you will upload to make them closer to what the public expects.

Respond to the comments of your videos!

Like I said, interacting is essential to your channel, and responding to comments is part of this interaction that YouTube hopes its users can have.

The more willing you are to establish fluid communication with your subscribers, the more authority your channel will gain and the more comments you will get. It is dynamic feedback that will be very pleasant for the public and useful for the SEO of your videos on YouTube.

Prioritize user experience (UX) in your SEO for YouTube

Google is king when it comes to user experience (UX); His efforts to make his users happy are numerous, and he will be no less careless in this on a platform like YouTube.

How can you serve the public? How to prioritize their participation in your channel? Let’s see!

Time is money; get to the point!

From experience, I know that most people who come to YouTube prefer deeds over words; I explain! If someone wanted to burn out reading two long, tedious, and challenging to understand pages to learn how to make an apple pie, they would not turn to YouTube. Instead, they would search for an old recipe book or read it on the web.

Those go to YouTube is because they want specific, simple, understandable, and fast things. Time matters a lot in the multimedia world we live in. Prepare your videos, trying not to be unnecessarily long, instead take advantage of the first 15 or 30 seconds to give exciting messages to your audience and urge them to watch the entire video.

Sometimes an image will speak for itself! Now, if you have a 15-minute video, but the first two minutes were spent giving an introduction that nobody cares about, I assure you that people will believe that your channel and your videos are a waste of time.

Are you going to teach me how to make an apple pie? Don’t waste time showing how the eight apples you will use are peeled! Be bold to keep users focused.

Keep your audience hooked!

The user’s session time is a crucial step for YouTube, as is the bounce rate, dropout rate of the users when entering a site, which is measured on the websites to see if they are helpful to the user.

If someone came to watch a video and left the channel at the end of the video, then YouTube interprets that the track was not helpful to that person. If, on the contrary, the person continued to watch video after video before leaving the channel, then it is because they became hooked with the content they got, which is the purpose of this platform: to keep users as long as possible on it.

Understand what your user is looking for

Understanding the user’s search intent is possible with SEO, but some SEO witches are out there trying to guess rather than discern it.

This is not an impossible mission; in fact, it’s easy if you know-how, and I hope you do it! Google prioritizes natural searches more and more every day, with a simple, natural, and human language.

Thus, when someone searches for specific information on YouTube, you will have a better chance of classifying yourself and appearing for that search if you put natural, relevant, and valuable titles to your videos.

Put yourself in your audience’s shoes and imagine what words they would use to find your content. You don’t need to be a fortune teller!

Don’t roll! Provide simple answers

Do you remember what I told you about the importance of time? Well, without a doubt, the success of YouTube is because this platform found a practical way to inform, teach, and entertain, among other things, maximizing our time. And it won’t change!

Statistics don’t lie! The most viewed videos on YouTube are between 4 and 6 minutes long on average. Well-managed brevity is gold for a channel. Get data!

Use YouTube Cards and EndScreen

Cards are annotations or notifications created and placed on videos to sponsor other videos or invite the public to subscribe to the channel. They are simple to make and very useful.

As for the end screen, or final screens are similar to the cards, but they are reserved for the end of the video. They are a bit more detailed and more visually appealing. You should know that there are specific parameters that you must meet to create final screens suitable for YouTube, among which it is worth noting that these are useful for the user and not only used to gain publicity or another benefit.

Don’t forget local SEO, also on YouTube!

Your YouTube channel must also consider local SEO; how could this not be the case?

If you have a business on the internet or your channel, you offer products and services; it is advantageous that during the SEO optimization for YouTube, you leave the door open to local searches.

Add an address (in ‘advanced settings, you can do it) and include the place’s name (city, for example) in the title, tags, and in all parts of the video where you have your keywords and key phrases.

Be consistent with SEO for YouTube!

Consistency is essential to keep a channel well positioned on YouTube and be successful over time.

Many are carried away by ‘that first love,’ romantic and unrealistic expectations, so they leave the ship soon after. But having a YouTube channel is about dedication, commitment, and dedication. Yes, I know you are thinking about it, just like a marriage! But this is the truth.

Of course, it does not imply that you are stuck on the channel 24 x 7, but that you are consistent and commit yourself to creating high-quality content regularly.

If you dedicate time and effort to your channel, you will soon notice how you become a reference in your niche on YouTube. Please make the most of it, and don’t divorce your audience!

Earn video views from other web pages

The more traffic you generate, the better results you will get, that’s for sure! But what you should worry about and occupy is getting this traffic translated into video reproductions.

A good strategy is to get people interested in your videos from platforms outside of YouTube, so it can be helpful to select sites like LinkedIn, for example. This network is very visited, and there you will have the opportunity to share opinions, texts, and videos that can help you gain more views, reproductions, and subscribers.

Detect which social networks are ideal for sharing your videos and getting views; that will help you rank better on YouTube.

Study the market! Do your homework! Research what questions or topics are popular on LinkedIn or the social network of your choice, and answer them. Start with a short text that is attractive and at the end says something like ‘ if you want more information, you will be interested in watching this video. ‘

Sharing your videos in other communities will make you bond with new users while gaining popularity on YouTube; it sounds lovely!

Promote your videos from other social networks

It would be unwise to ignore the other social networks and focus only on YouTube when you want to globalize a channel.

Because millions of people connect every day on sites like Twitter, Facebook, Instagram, Pinterest, etc., it is very beneficial for any YouTuber or owner of a channel who can broaden their horizons by promoting videos on these or any other social network. And vice versa. This is something that I also mentioned to you when I told you about SEO strategies on Instagram.

Choose the social network that best suits you; there are also tools with which you can monitor the presence of your content on these social networks, to improve your strategies and strengthen those that are giving you good results.

Link to your social accounts from your videos

Linking your YouTube channel to your other accounts on social networks and any website you want is favorable for gaining more audience, broadening your horizons.

You can do it by linking from the video description.

How do you deliver your content on YouTube?

SEO for YouTube is essential to success on a YouTube channel; we have already assumed that. However, some people have managed to attract any number of views to their videos without titles with keywords, relevant tags, and whatnot.

So how do you do it? Is it magic? It is not about magic. Instead, we are talking about creativity to record impressive, attractive, funny, unique, exciting videos.

A couple of YouTube SEO tools combined with quality videos that keep your audience hooked is all you will need to be successful on YouTube.

On the other hand, if your videos are basic or more boring than a chess game on the radio, don’t expect people to stay to watch them. And the worst thing about this is that Google will know and tell YouTube. You have the opportunity to be original! To show content never seen before, so don’t waste this opportunity.

Conclusion: SEO for YouTube + engaging content

SEO for YouTube is not far from SEO for any website, but it requires more dynamism. You don’t have to be magicians or artists of the stature of Picasso to create true works of art on YouTube. And I’m not exaggerating!

The dynamics are simple: you carry out keyword research, choose the most relevant ones, optimize them (in the title, tag, description, etc.), including a location to improve your local SEO, create content regularly and become an accomplice of your subscribers. Well, it is not that now you will be their ‘ best friend forever,’ but you will be more attentive to their opinions, comments, and demands.

By doing this and giving them responses, you don’t need to remind yourself that every video you upload should be originalfunshort, and valuable. There is no more to say! I know that you will avoid many SEO mistakes, and your positioning will go through the roof with these simple strategies. You’ll tell me!

If you found this post helpful, I invite you to share it on social networks so that others can improve their position on YouTube.

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