Sell successfully on Amazon: The best tips and tricks.


  1. Choosing the right product
  2. Choosing the right sales plan
  3. Create a seller account and list products
  4. Manage orders
  5. Choose the correct shipping option
  6. Collect feedback

Amazon manages to ship 1.6 million parcels per day on average. According to a survey, 55 percent of all people who shop online start their search on the world-famous and established platform Amazon. So if you are not present on the platform as a trader, you will miss half of the potential market. But don’t worry: it’s not too late to start. We’ll explain how to get started with your Amazon business.

1.Choosing the right product

Before you even start creating an account on Amazon, you should think about what you want to sell in the first place. This may sound obvious at first, but Amazon offers you 20 open sales categories where you can place your product. There are ten more categories if you choose the professional sales plan. With 20-open sales categories, you can list your products without Amazon’s approval. For the ten categories for professional sellers, you need support from Amazon itself. Your products must meet special requirements, which you can read more closely on Amazon.

2.Choosing the right sales plan

To sell your products on Amazon, you need to choose a sales plan, as mentioned earlier. If you choose the professional sales plan, you can sell an unlimited number of products and pay a monthly fee of 39€. If you decide against the professional sales plan and the open categories, you will pay an individual fee of 0.99 euros per product sold. Which method you choose depends on how many products you plan to sell on Amazon.

3.Create a seller account and list products

If you have thought through the previous two points well, the next step is to create your seller account. When registering, you will need to provide a payment method for withdrawals, a phone number, your company details, primary contact information, and a bank account number so that your sales can be handled correctly.

Now, of course, you still need a suitable product that you can bring profitably to the buyers. If you have your brand, you’ll need to get it through the trademark registration process on Amazon. If you want to sell a product from another manufacturer, the most crucial question is: Which product is suitable? Various factors can guess how a product is suitable for resale.

4.Manage orders

If you want to sell products, you also need to have an overview of your orders. Amazon offers you several ways to manage your orders. In Amazon’s Seller Center, you have a complete list of all orders received for your products. Here you can view each order individually and see details about it. You can also get a report if you want more information about the order execution. If you have a professional sales plan, you can also use the Amazon Marketplace Web Service. With this service, you will always be informed when new activities, such as orders, have taken place.

5.Choose the right shipping option

To ensure that your products reach the customer safely, you can choose between two types of shipping. On the one hand, you can take care of the shipping yourself, pack the products yourself and bring them to the post office. With a smaller number of product sales, you can still do this well and save yourself a lot of costs.

However, once you have found a product that sells well and you want to continue working on it, using the Fulfillment by Amazon service makes sense. This allows you to minimize the time you need to invest as Amazon takes care of packaging and shipping your products. Furthermore, you can send your parcels via Amazon Prime, which is undoubtedly a decision criterion for some customers.

6.Collect feedback

It’s not about collecting feedback for the actual product you’re selling. While reviews are critical, what’s even more critical is the ratings of your Amazon store. When people shop on Amazon, it is generally essential to find a retailer that inspires trust. And nothing builds trust better than feedback from satisfied customers from the past. It is not easy to build up a large base of feedback here.

There is software that automatically asks the customer for a store review when placing an order, but you can imagine how big the bounce rate is. This makes it all the more important to achieve a lot of sales. Another smart way to get customers to rate the store is to include greeting and thank you cards when ordering.

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