Open your own eBay store: this is how you become a successful eBay seller

Open your own eBay store: this is how you become a successful eBay seller

As many eBay sellers have proven, using an eBay store can generate high sales. If you’re a business founder and want to open an eBay store and succeed in e-commerce, our guide below will help you get started with your own eBay store.

We also give you eight tips for opening an eBay store. Also, consider a sound merchandise management system for your eBay store.

Tips
Would you like to create your online store? Find everything you need to create a store here.

Open your own eBay store: this is how you become a successful eBay seller
Open your own eBay store: this is how you become a successful eBay seller

E-commerce without your store: Opening an eBay store
Becoming self-employed in e-commerce is a dream for many people. Because earning a living by buying stuffed animals, handmade wooden figures, or other crazy products through your online store sounds like an exciting and fun job, as well as more personal freedom.

But disillusionment often sets in after the first close examination of the topic. Creating your online store can be a challenging task. In addition to the question of the right store system, it must also be clear which online payment systems are offered and whether these should be integrated into the store via a payment service provider. Founders without a detailed IT background quickly reach their limits.

To start your own e-commerce business more efficiently, it is recommended to use an existing solution that already contains all the essential elements of a regular online store and is used by millions of people every day: your eBay store. The auction and e-commerce platform eBay makes it possible to create an online store and successfully sell products to customers worldwide without any technical knowledge. In this article, we will explain how to open such an eBay store step by step.
In this article, we will explain how to open such an eBay store step by step.

They are selling on eBay in 5 steps.

If you are opening an eBay store, we recommend completing the following five steps.

  1. Register as an eBay seller
    You must create an eBay seller account as a first step, as this is a prerequisite for opening an eBay store. When setting up your seller account, you must, among other things.

Confirm your identity, e.g., by phone, SMS, or mail
Store account/credit card details to pay for your store’s eBay charges
Choose which payment methods you accept, such as PayPal and bank transfer
Specify the basic terms of sale for your eBay stores, such as payment methods and returns and shipping of products
Store as much legally relevant information as possible directly, such as terms and conditions, which will be displayed in your eBay store later.
If you have not yet confirmed your identity, please note the selling restrictions on your eBay store

Open your own eBay store: this is how you become a successful eBay seller
Open your own eBay store: this is how you become a successful eBay seller
  1. Register using the online payment service PayPal
    If you haven’t already done so, register with PayPal! PayPal is eBay’s payment service provider and one of the most popular payment methods globally. If you don’t offer PayPal, you have a significant competitive disadvantage because eBay customers often assume that PayPal can be used as the online payment system in your eBay store. PayPal does not register through eBay but directly through the payment provider’s website.
  2. Select and set up an eBay store
    After you create an eBay seller account, you can select the type of store you want to use for your e-commerce business. There is a difference between a Basic Store, a Premier Store, and a Premium Store. Different eBay stores offer additional services ranges, and the costs vary accordingly. Prices range from around 25 to 200 euros per month. In addition, product listings and possible sales commissions incur any fees. Which eBay store is suitable for whom can be found with the eBay fee calculator. You can then set up your eBay store by selecting the suitable template from the available design templates and providing additional information.
  3. List items in your own eBay store
    Now it’s time to get down to business. Now place the item in the eBay store where you want to sell it. To do this, it’s necessary to choose an offer format: decide between an auction or a fixed-price offer. If you haven’t created any categories for your eBay store, now is the time to do so. For example, add product details such as the offer description or the book’s ISBN and upload meaningful product images. If you want to emphasize your post even more, use additional options, such as captions or other images. 5.
  4. Close the sale successfully
    Have you received an email from eBay stating that your first product has been sold through your eBay store? Congratulations! You should now respond quickly and begin processing the product for shipment, provided payment has been received from the customer. If the item has been shipped safely, you can give the customer a score. This will also usually give you a positive rating if the item arrived as quickly as promised and without damage. Positive customer reviews are the basis for being a successful eBay seller!

Tips
Do you want to create your own online store today? We recommend a website builder that you can use to start your online store right away.

Open your own eBay store: this is how you become a successful eBay seller
Open your own eBay store: this is how you become a successful eBay seller

Setting up an eBay store: tips and tricks

If you want to open your own eBay store, you have a lot to think about. In the following, we would like to pass on the most important tips and tricks for founders who want to set up their own business on eBay:

  • 1 Don’t underestimate the legalities of selling goods through your eBay store because you will soon receive a warning from the eBay store! To avoid warnings, ideally, you should have impeccable general terms and conditions and a data protection statement drafted by a lawyer. Most importantly, the use of copyrighted images and text is often a reason for costly warnings to eBay sellers. So instead of copying material from other stores, get creative!
  • 2 Exceptionally good ratings may be the ultimate selling point. As an eBay seller, treat your customers like royalties: fast sales processing, answering questions directly, and taking complaints. It’ll be worth it to you in the long run!
  • 3 The design of your eBay store may not play a major role at first, but it can help increase customer loyalty later. So choose a unique logo and provide your customers with all the important information they need to build trust on sub-pages. Your eBay store should be unique and different from your competitors. If you focus on a niche, you’re more likely to retain customers than if you offer a hodgepodge of products for different audiences.
  • 4 eBay provides eBay sellers with useful marketing tools that can be used to drive sales and increase customer loyalty. For example, you can offer quantity or accessory discounts, set up limited-time special offers, or regularly notify buyers of new offers through a newsletter system.
  • 5 Measure the success of your eBay store by accessing the detailed reports and assessments that eBay provides for you about your sales. In this way, you can gradually optimize your selling strategy and become a professional eBay seller.
  • 6 If you sell brand-name items directly from the manufacturer, you should probably register your eBay store as an Authorized Reseller. As an “authorized reseller,” the manufacturer of the branded item confirms that you purchased the item from him as a responsible eBay seller and that the items are not counterfeit. This generates customer trust and increases your sales.
  • 7 If you want to sell professionally through the eBay Store, you should be aware of the many tools – some free, some paid – that eBay and its partners offer. These include tools for managing item master data, setting up offers, and extensive interfaces with other programs and store systems.
  • 8 If possible, don’t charge shipping on your eBay store. you are now used to not having to pay any shipping costs. Therefore, it is best to include shipping costs in your product price calculations.
Open your own eBay store: this is how you become a successful eBay seller
Open your own eBay store: this is how you become a successful eBay seller

Does the eBay store require a transaction?

eBay sellers often ask online if they need to register as a merchant when selling on eBay. Basically, if you are offering paid goods or services on eBay in a planned and permanent manner, then you are always in business. There is then no bypassing of commercial registration. Since you are fulfilling this principle on your eBay store, the corresponding transactions should also be registered at the same time you open your store.

However, if you only want to clear your basement without an eBay store, then this is a private sale – no commercial registration is required. But be careful: just because you don’t run an eBay store doesn’t mean you don’t do commercial transactions. Even with a regular eBay account, you can get on the commercial track as soon as you start selling products on a regular basis. In this case, it’s best to protect yourself by registering your business and opening an eBay store.

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