Nine ways to monetize a podcast in 2022

Nine ways to monetize a podcast in 2022

How to make money with a podcast. Nine ways to monetize
In this article, I want to explain the nine best ways to monetize a podcast.

But before I do that, let me remind you that this is the last part of the Guide to creating a podcast from scratch. Previously, we have explained How to make the content (Step 1), How to host your podcast (Step 2), How to publish it (Step 3) and How to measure it (Step 4). Therefore, the last aspect you need to know is how to make money. For that, we are going to explain to you the nine ways podcasters use to get it:

1 Monetize your podcast with sponsorships

  1. Affiliate marketing
  2. Publish premium content
  3. Publish a paid podcast
  4. Generate revenue through subscriptions
  5. Ads inserted in your podcast
  6. Use your podcast to sell your products and services.
  7. Create Crowdfunding campaigns
  8. Publish your podcasts on YouTube
Nine ways to monetize a podcast in 2022

How much money can I earn with a podcast?

1 Monetize your podcast with sponsorships

The first (and possibly best) way to make money with your podcast is through sponsorships. Of course, not everyone can get investors for their podcast. As is logical, everything will depend on the number of plays your episodes have or engagement (loyalty of your listeners), among other metrics.

Now, how can you get a sponsor? You can either get in touch with companies yourself or do it through intermediaries. The first alternative will probably take more time, but you can negotiate the terms of the contract yourself. And the latter will probably be easier, but the amount you will receive will probably be lower (since there is a company acting as an intermediary).

As for the advantages of monetizing your podcast through sponsorships and the income that this can generate, it should be noted that you decide whether or not to accept each sponsor. If you don’t want to promote a particular brand for whatever reason, you don’t have to. Moreover, the latter is considered vital since listeners associate the reputation of a podcast with that of the brands it sponsors.

Finally, we point out that this way can provide you with an income of about 200€, 400€ or even more. Everything will depend on the number of listeners you have, the duration of your podcast, its frequency (it is not the same to publish one post a month than 10), the engagement, and other factors that each sponsor values.

2 Affiliate marketing

The second alternative is to sign up for an affiliate program, such as Amazon. By signing up, you will be able to generate special links like this one and get a commission per sale or registration. If your listeners (or any other person) access a link like the one I just showed you and bought a product on Amazon (whatever it is) in less than 24 hours, you get a commission.

This is a pretty fast way that you can use to generate your first income. Of course, I recommend that you carefully read Amazon’s policies to understand how their affiliate program works. And, of course, do not expect to generate thousands and thousands of euros per month through affiliate marketing (unless you are a genius, of course).

Nine ways to monetize a podcast in 2022

3 Publish premium content

The third alternative I propose is to publish premium content. But what does that mean? It consists of allowing your listeners to make financial contributions. In 20218, iVoox launched its subscription program for fans, which is not the only one. To give some examples, podcasts such as The Orbit of Endor, DEX, or Beyond Reality use this system to generate revenue.

As a disadvantage of this source of income, we highlight that it does not apply to all podcasts. So, if your program does not have thousands of listeners, it is probably not worth it. However, how many listeners would this be an exciting alternative? From Mundo Podcast, we believe that it is suitable only for podcasts with a minimum of 10,000 listeners (not plays) per episode.

4 Publish a paid podcast

Very similar to the previous alternative, we highlight the possibility of creating a paid podcast. However, this is only recommended for those who already have a considerable number of followers, for example, on social networks. Remember that not everyone will be willing to pay to listen to a podcast. In addition, you essential very clear to your followers that it is a produced podcast, lest they get surprised.

5 Generate income through subscriptions

Another way for iVoox podcasters (and other platforms) to generate revenue from their podcast is through subscriptions. This system bundles several podcasts with paid episodes to generate revenue.

6 Ads inserted in your podcast

Speaker, one of the most successful platforms for podcasters, has a program called “Ad Revenue-Sharing,” which allows podcast creators to insert a kind of automated ads in audio format, which appear before, during, or after each episode (similar to YouTube ads).

If you use Spreaker and are a premium subscriber, you can activate the grafted ads option from your control panel. However, this source of income is not very high either, so you will probably be more interested in monetizing your podcast with sponsorships (as we pointed out at the beginning of this page).

Nine ways to monetize a podcast in 2022

7 Use your podcast to sell your products and services

As we have already explained, you can sell products manufactured by others and take a commission for them (affiliate programs). However, what makes money is selling your products and services.

What you can sell, and how are the two main questions. As an expert in digital marketing and entrepreneurship, I can tell you that you will need more than just an online store (from a legal point of view, there are also several aspects that you should not neglect). In any case, if you need help with this question, you can contact me.

8 Create Crowdfunding campaigns

Another alternative you can use to monetize your podcast is Crowdfunding. It is a crowdfunding network (which generally works online) used to finance entrepreneurial projects based on financial or other donations made altruistically.

9 Publish your podcasts on YouTube

And, last but not least (quite the opposite): publish your episodes on YouTube.

By now, I think everyone knows that you can make a living from YouTube if you do it right. However, it is essential to point out two issues: first, although the most powerful influencers can generate thousands and thousands of euros per month, this is far from the norm. And on the other hand, remember that to publish your podcasts on YouTube, you must also record your episodes on camera. If you don’t do this, don’t expect any user to invest megabytes in viewing your content on YouTube when they can do it on an audio platform.

In short, there is an infinite number of ways to make money through a successful podcast. Now, which alternative should you use? From Mundo Podcast, we are clear: the best options are the first (sponsorships) and the last (creating content in video format for YouTube). However, everything will depend on the theme of your podcast or the number of listeners you have, among many other factors that you should also consider when making this decision.

Nine ways to monetize a podcast in 2022

How much money can I earn with a podcast?

Well, of course, it depends. On what? The number of listeners you have, the number of podcasts you publish per month, the length of your episodes, the theme of your program, the engagement, the followers of your podcast on social networks, and a thousand other issues that we should know to anticipate the money you can generate with your podcast.

However, on this basis, we can already tell you that there are podcasts whose profits exceed €5,000, €20,000, and even €100,000. On the other hand, some podcasts generate no revenue (or even losses), and others whose profits barely exceed €100 and €200.

So, if you have a successful podcast with thousands of listeners, it is time to get to work to make money with a podcast. And, if you are still in the process of development and need help with the production of your program, we recommend you to count on a podcasting agency.

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