Nine ways to gain traffic on Facebook in 2022

For most E-Commerce brands, gaining traffic on Facebook remains the best method to drive web traffic to your site and build an audience with your customers and fans.

This is particularly true for lifestyle and business-related brands that know how to create engaging and shareable content.

You already have your Facebook page up and running and are currently sharing content regularly with your followers. But does that effort pay off for you in increased sales?

If you want to know how to increase traffic on Facebook to skyrocket your sales, take a look at the nine most effective ways.

And all this without falling into continuous self-promotion or boring your audience..Ideas to increase free traffic with Facebook
Here are the ten ways we believe are the best to increase traffic on Facebook in Spain.

If you are reading us in Latin America, don’t worry because these strategies are ultimately actionable and suitable for all Hispanic markets.

Nine ways to gain traffic on Facebook in 2022

1 Use images that generate traffic on Facebook

To generate traffic and sales on Facebook, you first build an audience and create engagement with them. Along these lines, you’ve probably heard that images work better than any other type of post on Facebook.

However, not all images provide the same results: the folks at Buffer found that self-explanatory photos get more engagement than those that require additional explanations.

In fact, in the example below, the image on the left is self-explanatory, while the one on the right requires a description to explain it.

If you’re sharing images of your products on Facebook, consider adding or overlaying text over the photo that says something like “New,” “Available,” or “Fall-Winter 2022 Collection.” That way, you’ll be providing more context to the image, making it more understandable at a glance.

2 Sell the lifestyle attached to your products to generate more traffic on Facebook.

Another important strategy to generate traffic on Facebook -when it comes to creating attractive images- is to understand that it’s not just about selling products. In addition to that, you’re also selling the lifestyle associated with your products.

In other words: post photos that show examples of your store’s ideal customer using your products in an environment that makes sense for your brand and your niche market.

Also, another exciting way to inject more traffic on Facebook is to use other products in your product images that are not a direct competition but are still “trending.”

For example, Poler Stuff, -a brand that sells outdoor sporting goods, does an excellent job in the following example, showing a cyclist on a weekend ride.

This image inspires its fans while promoting the outdoor lifestyle associated with its products.

Nine ways to gain traffic on Facebook in 2022

3 Create collages of your products

Let’s face it: continuously posting product photos repeatedly can get boring to your followers.

Try creating visually appealing collages that put similar items together to make your images more interesting.

You can even use this strategy to offer style guides or practical tips on how other products can complement yours well.

4 Run sweepstakes and contests

According to this study, 42% of people “like” a brand on Facebook to get coupons or discounts. In other words: you should offer deals to your Facebook fans because that’s what they are eager to get.

Contests are an excellent way to engage your audience while attracting new potential customers to your page.

In the following example, Hadas y Cuscus created sweepstakes for decoration lovers. They asked for a series of actions based on giving “likes” and making comments on their publication in exchange for giving away a puff and a rug.

5 Offer seasonal discounts

Offering seasonal discounts can be an effective way to get people to take action in your favor.

And if you put an expiration date on the discount offered, sales will multiply thanks to this trigger that consistently provides excellent results.

This is what GoDaddy Spain has done on its Facebook profile: as Black Friday is very close, it has decided to generate traffic on Facebook Spain with this special pre-Black Friday discount.

Nine ways to gain traffic on Facebook in 2022

6 Offer gift cards

People love to buy gift cards.
In fact, according to a survey by the National Retail Federation, 81% of Americans will buy at least one gift card during their vacations. The same study also found that 70% of customers who use gift cards will spend an amount greater than the value reflected on the card.

Offering gift cards – especially around the holidays – is an excellent opportunity to generate traffic on Facebook. It gives people a great way to share your brand and products with their family and friends.

7 Give your users a choice of themes, images, or products.

Giving users the option to choose an eye-catching product can be one of the best ways to increase your audience engagement.

If you don’t know how to create traffic on Facebook, in the following example, Frank & Oak Pits put their Android and iPhone users in competition and invites them to “Like” or comment according to the operating system that drives their device.

For example, if you are a fashion brand, you could pick one of the products that people love or hate and ask them, “Would you wear this? Like’ it if you would and comment if you wouldn’t”.

8 Offer free shipping

If you don’t usually offer free shipping, doing so from time to time can be a compelling incentive for your audience to leave Facebook and visit your store.

This is what the party dresses store Quissmoda does, offering free shipping for all of Spain in this Facebook post.

Nine ways to gain traffic on Facebook in 2022

9 Use the Facebook Store application

Facebook Store is an official Shopify application that allows you to publish your products and collections through your Facebook page.

This is ideal for generating traffic and sales through this social network and increasing engagement with your followers.

The app will also provide you with an evident and customizable tab on your Facebook page.

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