9 Techniques To Increase Word of Mouth And Get More Customers

Nine Techniques To Increase Word of Mouth And Get More Customers

What is word of mouth? How to develop your viral marketing with word of mouth? All our techniques to get more customers with effective word-of-mouth!

Word of mouth, offline or online, can increase sales for any company. Inexpensive or not at all, word-of-mouth is very effective.

This marketing communication strategy has been around for a long time. Today, it continues to prove itself despite being neglected by many companies.

But wait… What is word-of-mouth marketing?

Nine Techniques To Increase Word of Mouth And Get More Customers

What is Word of Mouth?

Word of mouth is the process of recommending a product or service by himself. It is also called C to C (consumer to consumer).

Word of mouth can be initiated voluntarily by the company via a viral communication policy (create and broadcast a message to be picked up by the recipients) or spontaneously by the customer.

Word-of-mouth is favorable to the sales of a company and reinforces its image. For small and medium-sized companies, it is very often a spontaneous promotion tool for users among themselves, not orchestrated by the company in question.

Here we are talking about positive word-of-mouth, of course.

Positive word-of-mouth aims at a recommendation, while negative word-of-mouth aims at denigrating or warning its potential users.

What Creates Positive Word of Mouth?

Positive word-of-mouth is essentially based on three pillars:

“YOU”: Users talk about you because they like your products or services.
“ME”: Users talk about you because they have self-esteem and would like to feel important. They like to recommend products or services to those who don’t know. This allows them to have a role, to stand out.
“WE”: Customers like to feel part of a community. They are willing to put themselves out there to serve the group in a loyal way.
Disadvantages of Word of Mouth and Negative Word of Mouth
Word of mouth has one major disadvantage: it cannot be controlled. It can, therefore, sometimes develop in a direction unfavorable to the company.

Negative word-of-mouth can have several origins:

poor quality
poor customer service
an error in the company’s communication, a bad image
Let’s see how to develop positive word-of-mouth to make more sales.

Nine Techniques To Increase Word of Mouth And Get More Customers

1. Focus on Customer Satisfaction

A satisfied customer is a customer who talks about you around him.

It is essential to offer exceptional service to your customers.

This is one of the best ways to keep your customers happy and loyal.

Listen to them when they are unhappy and especially when they are happy. You will always find key points to emphasize in the future to stay in constant evolution.

As the co-owner of Vitres & Gouttières says: “A satisfied customer with whom you develop a relationship of trust will recommend you to his friends and to all those with whom he does business.

2. Communicate regularly with your customers

Your customers are the best people to suggest new concepts and ideas improve the quality of your products and services.

Whether it’s through a survey, your call, or a business lunch, make it a habit to take an interest in them.

You can use different e-mailing tools to keep in touch with them and send them unexpected offers or even during their birthdays.

3. Ask for Testimonials

The testimonials that your satisfied customers provide are golden nuggets that should not be overlooked.

Not only does it add credibility to your brand image, but it also gives your future clients confidence by multiplying the chances that they will retain your services.

You can collect their different testimonials through various techniques: by asking customers directly, through a virtual satisfaction survey, or even through the comment spaces on the different pages of your website.#4. Involve Customers
Building a web community based on the interests and problems of your target customers is a great way to promote your company in a different way.

You can do this on Linkedin or Facebook or even via discussion forums that you can create and invite your customers.

Be interested in how they use your products or services and allow them to give you ideas or even ask you questions.

Also, encourage mutual help between users. They will be grateful for your approach and will work to spread the word in their circle.

Nine Techniques To Increase Word of Mouth And Get More Customers

4. Involve Customers

Building a web community based on the interests and problems of your target customers is a great way to promote your company in a different way.

You can do this on Linkedin or Facebook or even via discussion forums that you can create and invite your customers.

Be interested in how they use your products or services and allow them to give you ideas or even ask you questions.

Also, encourage mutual help between users. They will be grateful for your approach and will work to spread the word in their circle.

5. Have a Clear Positioning

Choosing to establish yourself as an expert or number one in a specific field facilitates the word-of-mouth phenomenon.

You can bring to the forefront one of your specialties that are not offered by your competitors.

On your website or in your marketing tools, you can easily expose what you do best.

This way, you position yourself as an indispensable resource for people who do not hesitate to recommend you to their contacts.

6. Helping your Customers

We all agree that your clients should tell their friends and family about you, right? To do this, they must at least know your contact information to give them.

Ideally, they should be able to become your representative/salesman themselves, and even more so, free of charge!

To do this, you need to arm them. How do you do that? Add to their purchase of the service.

If they buy real estate training, you can offer them a detailed catalog of the best cities where they can invest.

7. Client Ambassadors

Unfortunately, not all the clients you will have to satisfy will talk about you.

On the other hand, all those who are not satisfied will talk about you… that’s a fact!

It is always easier to talk about your dissatisfaction than your happiness. So pay special attention to your customers, who take on the role of ambassadors. Thank them when you learn that they have recommended you. They will be grateful and motivated to do it again.

Make sure you give them the right information about you and what you offer.

Keep in touch with them, have meetings once every three months for updates, or even offer them training.

No matter what medium you use, value them and be subtle.

8. Find the influencers, the opinion leaders

More often than not, before finding a supplier, you must first call on your team: “do you know someone good who…?”

First, identify your customers’ influencers, the people who serve as their references. They are indispensable! Then go and find them and build their loyalty, and the icing on the cake: You become the reference of references!

Nine Techniques To Increase Word of Mouth And Get More Customers

9. Create and Develop your Networks

You are not only your best salesperson but also your best advisor.

No matter where you go, you will meet people, not necessarily in a professional context, who, in turn, will meet others.

It’s exponential: if you know ten people who know ten people each, you already have 100 people likely to hear about you and your products or services.

In Conclusion

Word of mouth doesn’t cost much, but it remains an almost unavoidable phenomenon because of its efficiency.

Don’t forget that a salesman inspires distrust while a close friend inspires trust.

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