Make Money How to make money on TIKTOK: 4 simple tips

Make Money
How to make money on TIKTOK: 4 simple tips

The short video-sharing platform TikTok has taken the Internet by storm in recent years. The social media platform for short videos (from 15 seconds to 3 minutes) has amassed over 1 billion users.
Tik Tok content creators often use their smartphones to create and share popular short videos: dance, comedy, educational, and more. This provides an opportunity for businesses to partner with content creators to transform their brands and reach and engage customers.

Can you make money on TikTok?

The short answer is: Yes, you can make money on TikTok.

But just like painting a picture or figuring out your ex’s relationship status, making money on TikTok takes a little creativity. While there are official, app-funded ways to make money, there are many other ways to make money on the platform, even if you don’t have a large following.

Like other active social media creators on the platform, many TikTok users have achieved financial success with the app. While TikTok may seem like a new frontier, the strategies you can use to make money may feel familiar.

Make Money
How to make money on TIKTOK: 4 simple tips
Make Money How to make money on TIKTOK: 4 simple tips

How much money can you make on TikTok?

The statistics for the highest TikTok celebrity earners are incredible.

Like celebrities and small volcanoes, most of the top earners on TikTok are young and attractive. So, once you reach advanced status on the app (i.e., 25+), does all hope disappear? Of course not.

In almost every category, intelligent people make big money with small videos.

Who’s making the most money on TikTok?

Dance queen Addison Rae Esterling reportedly makes $5 million a year with the app, making her the highest earner on TikTok. She is followed by Charli and Dixie D’Amelio, who earn $4 million and $2.9 million annually, respectively.
@jiffpom, a tiny Pomeranian, is the highest-earning dog on TikTok, averaging $12,540 per video.
The highest-grossing fitness influencer is Demi Bagby, who earned more than $3 million from less than 50 ads in 2020.
Celebrity chef Gordon Ramsay made the most money (figuratively speaking) in the food world with $3.8 million in sponsored posts last year.
So a successful TikTok profile can make you a lifetime of money, but even if you don’t have millions of followers and billions of likes, you can still make money with it.

4 Ways to Make Money on TikTok

Strategy #1: Partner with Trusted Brands

Sponsored content on TikTok is defined as content you receive that has value. That’s the goal. For example, a brand might pay TikTok for its product scent, or you might receive a free parachute ride in exchange for posting about the topic. Brands are very interested in this kind of paid collaboration.

Companies want to work with people who have an audience that understands and trusts them, especially in the context of the COVID-19 pandemic and the ongoing social justice movement.
This brings us to an important point: don’t seek to partner with companies whose views don’t align with yours. Your followers may be interested in your inspirational soup metaphors or how many languages you speak or manicures you give, but they are also interested in your ethics.

Here are some tips for getting started with sponsored content.

Make Money
How to make money on TIKTOK: 4 simple tips
Make Money How to make money on TIKTOK: 4 simple tips

Only go-to brands or organizations that you like.

If your TikTok is entirely about your raw food journey and suddenly you start posting about your favorite local burger joint, your followers will see right through your game. Not only is this confusing, but it can lead you to believe that you’re selling out. So, make sure your sponsored content is consistent with your regular content.

Create a press kit for your account

A press kit is like a movie trailer for you. It highlights all the positive aspects of your personality (and gives brands an excellent reason to work with you) and includes contact information, photos, and notable achievements. Make them want to see what happens next, with a bag of popcorn in hand.

Create some unsponsored posts

Brands will want to see that you have everything they need to drive sales to their business. By posting a few (non-sponsored) posts about your favorite shoes, the elusive specialty sock brand will be more likely to want to work with you.

Make Money
How to make money on TIKTOK: 4 simple tips
Make Money How to make money on TIKTOK: 4 simple tips

Use the “branded content” button.

People don’t like to be tricked – and it turns out apps don’t like it either. TikTok created the “branded content” button to ensure user transparency. If you want to post sponsored content, click the button (or risk having the video deleted).

Strategy 2: Develop customers and sell them

The second way to make money with Tik Tok is to create accounts and sell them.

This method is becoming increasingly popular in the e-commerce or product space.

As on Instagram, you will choose a niche and start creating exciting content, which ideally will spread like a virus to attract people who could be ideal customers for your product.

Today, there are already people in this space developing TikTok profiles around specific interests. Often this is a niche topic, and they may not have anything to sell, but they reach out to brands in the industry and sell them their TikTok profiles, and people make money legitimately this way.

The good news for product brands is that selling products is relatively easy once they have this account.

One of the ways to sell products is TikTok Live. They launch products on live streams or organize auctions on live streams. And, of course, there are links in the bio so you can always push your followers to buy your products.

So if you’re the kind of person who loves TikTok and wants to build an audience around a topic and build a community around an issue, then go ahead and reach out to brands that want to reach those followers and sell your account to them.

Make Money
How to make money on TIKTOK: 4 simple tips
Make Money How to make money on TIKTOK: 4 simple tips

Strategy 3: Manage influencer campaigns

The third way to make money with TikTok is through influencer campaigns. This is not a new idea. There are already hardcore influencer agencies that offer their services to Instagram influencers.

The same concept applies to TikTok, where you can be the middleman or broker between a creator on TikTok and a brand that wants to work with that influencer.

Whether it’s creating a deal, managing both parties, making sure all expected outcomes are met – act as a coordinator – you can charge a fee for your services to handle such a campaign.

The TikTok platform is brilliant; it has an internal influencer program built-in. So if I’m a big brand and I want to reach out to TikTok and say, “Hey, this is the space I’m in, which influencers should I work with? I can do that.

The only problem is that I have to pay a percentage to TikTok to facilitate the deal. Here, you can step in as a service or agent to reduce the agreement outside TikTok and help the brand save some money.

Strategy 4: Negotiate

Finally, once you’ve become a TikTok pro and understand how someone can shoot a video that gets 100 views and helps them get 100,000 views, you can offer advice.

This is a great way to leverage your platform expertise and help people who want to be famous on TikTok or become creators who can elevate their strategy to get hundreds of thousands or even millions of people to watch their videos.

Of course, you must first have training and experience in the field to offer this service. But once you’re there, people will pay to have your expertise and brains on their side.

If you help them get an influential contract or deal, you can even negotiate a percentage or cut off that contract simply because you’re their consultant and help them go viral on TikTok.

Make Money
How to make money on TIKTOK: 4 simple tips
Make Money How to make money on TIKTOK: 4 simple tips

Tips for getting paid on TikTok

It’s real
If social media ledgers had ethics, this would be it. While it’s hard to believe that authenticity matters in our highly filtered world, people crave accurate content.

Whether you’re jumping on a dance trend or showing off your crocheted frogs, stay true to yourself. It’s the surest way to gain the following you’ll keep – and hopefully make some money.

Stay transparent

This goes hand in hand with authenticity. The tagging rules sponsored content and disclosing how to get free products are very relaxed, but it’s best to proceed with caution.

TikTok’s branded content feature adds a mention for you (#Sponsored), so be sure to use it where appropriate.

Don’t give up

It’s not easy to make money on this social network. If it were, we’d all be rich. If you get rejected by a brand or influencer, keep trying. Hard work pays off.

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