LinkedIn: how to make money with this social network

LinkedIn: how to make money with this social network?

With approximately 610 million members and growing, LinkedIn is the world’s largest business-oriented search engine, but some users do not take full advantage of the tool.

LinkedIn is one of the most used digital tools in recent years by professionals looking to expand their network and, above all, who are looking for a job opportunity. In this professional network, you can find companies and professionals looking for promotion, networking, business, and people looking to expand their network of contacts.

LinkedIn can also be a handy tool for getting your name in front of the right people. Most social network users are there because of the opportunities it offers.

Not only can you get in touch with people in the same or related professions and potential employers, but you can also fill out your profile with a list of accomplishments and skills and make it public.

Business social network LinkedIn was sued for using friend spam in 2015.

how to make money with this social network

With approximately 610 million members and growing, LinkedIn is the world’s largest business-oriented search engine, but some users do not take full advantage of the tool. According to the company itself, only 40% log in more than once a month. The other percentage waits for others to find their CVs.

Experts say that to get real value out of the platform, and you need to give it weight. LinkedIn claims that those who have five or more skills receive 17 times more visits to their profile; the company ranks profiles in Google searches.

In that sense, the Entrepreneur shared a list of some tips that will help improve your visibility in this social network, from interacting with the LinkedIn community to optimizing each of its tools to make money.

1 CUSTOMIZE YOUR PROFILE HEADER

Up to the top of your LinkedIn profile, there is a space for an image

Use the top of your profile to show your brand or company logo. People will perceive that your company is professional and quality, even if you are a small company.

2 ADD A CUSTOMER-ORIENTED TITLE

Your profile has a title, one that is displayed at the top and under your name every time you comment on a post. Automatically, LinkedIn puts your position in this space, but you could use it to place a phrase related to what you do that shows users how you can help them. Also, highlight it again in your summary.

Based on each user’s profile, which freely reveals their work experience and skills, the web puts millions of companies and employees in contact with each other.

3 INVEST IN A PROFESSIONAL IMAGE

According to LinkedIn, users with a quality photo receive up to 21 times more visits and 36 times more messages. Cropped pictures from a party do not show a professional image. Considering there will be so many eyes on your photos, don’t offer poor quality ones.

how to make money with this social network

4 ADD MULTIMEDIA CONTENT

You can add audio, video, or article links in your profile, but instead of using the space only for display, it is advisable to test different materials. Also, monitor if what you uploaded is popular and people like it to know how to impress your audience again.

5 UPLOAD NATIVE VIDEOS

LinkedIn wants people to stay on its platform and believes that video is an excellent way to do that. When you upload a video directly on LinkedIn, its algorithm rewards you with more views (contrary to when you put a YouTube link, which the algorithm will try to avoid). LinkedIn allows videos for up to 10 minutes, but I recommend making them shorter. Users love tutorial videos, tips, opinions, and news about their industry.

6 WRITE CONTENT ON THE PLATFORM

Like with videos, LinkedIn rewards you with more visibility if the article is within their platform. And what’s better, LinkedIn provides you with information about readers to position you as a subject matter expert.

On LinkedIn, users can upload their resumes or design their profiles to showcase work experiences and professional skills (Photo: Pixabay).
On Linkedin, users can upload their resumes or design their profile to showcase work experiences and professional skills (Photo: Pixabay)

7 INCLUDE HASHTAGS IN YOUR CONTENT

On LinkedIn, hashtags work differently than they do on other social networks. You can join the community of business and personal development hashtags on this platform. When sharing content, add hashtags to increase your level of exposure.

8 UPDATE YOUR EDUCATION

Alumni networks are extreme on LinkedIn and are easy to activate. Connect with them and ask them who their best reference is, then send them a connection, and they will most likely return the favor. Here’s how it works.

9 JOIN LINKEDIN GROUPS

You can also create groups on LinkedIn, which usually unite people with similar interests, professions, or skills. When you join a group, it becomes an extension of your network. Your profile starts appearing on the right bar of members’ profiles, giving you much greater exposure in a specialized community.

LinkedIn: how to make money with this social network

10 USE LINKEDIN’S PROVIDER

Sign up to be a service provider on Profinder, and you will receive leads from people looking for your expertise. Some options are free; for others, you will have to pay LinkedIn Premium. There are professionals here, from coaches, advertisers, developers, writers, consultants, and much more.

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