How to Write an Article on LinkedIn: Complete Guide

How to Write an Article on LinkedIn: Complete Guide

If you want to share your expertise with a community but don’t want to maintain a blog, you can easily write articles on LinkedIn. 

Call it authority marketing, or as you like, positioning yourself as a leader who has useful ideas and is willing to share them is a surefire way to build your brand on LinkedIn. 

If you’re looking to build credibility, write articles on LinkedIn and share your knowledge around an industry, you know well.

This article will show you step by step how you can impress hiring managers or just your peers. 

How to Write an Article on LinkedIn: Complete Guide

Why Write on LinkedIn?

We agree that the pro side of LinkedIn has given it a bad reputation with the general public, yet it is possible to give it a personal character like any other social network.

In fact, the main advantages of writing an article on the LinkedIn concern:

It boosts social traffic to a B2B site: its users use it to find relevant information, and being present on this platform gives you more chances to generate more traffic. 

Find more potential customers: unlike Facebook and Twitter, LinkedIn has only a small number of active users. Despite this, this small community uses it for specific reasons and purposes. People connect to find products and specific offers.

Recruiting serious candidates: since this social network is considered serious, we think that the people who use it adopt the same very professional state of mind that companies are looking for.

Moreover, young graduates and candidates understand this, and they do not hesitate to post their CVs on this platform.

How to Write an Article on LinkedIn: Complete Guide

1. Write About the Subject You Know Best

One of the biggest challenges for writers on LinkedIn is finding a relevant topic to write about. 

Of course, the idea is to write about topics you really know. 

The more inspiration you have in what you write, the richer your content will be. 

In addition to writing about what you know best, sometimes the best topics are the ones you are particularly interested in. 

2. Write an article on LinkedIn by following trends

When you are passionate about a topic, the ink flows much faster than if you were to write out of obligation. 

Even if the so-called “evergreen” topics are already doing very well on LinkedIn, you will certainly be forced to notice that the most popular articles promoted by editors are the ones that quickly go viral because they deal with current topics and trends in the different news. 

Editors on LinkedIn are also on the lookout for these types of posts and are tempted to promote them on the various LinkedIn Pulse channels. 

3. Let the Ideas Flow for Writing an Article on LinkedIn

Staying consistent in your writing means having enough ideas. 

When an idea pops into your head, write it down immediately and include it in your Evernote. 

Even if you don’t use these ideas in your current topic, you’ll eventually expand on them or even make them a topic in their own right. 

If you’re inspired, you can make an outline with subheadings and start a rough draft to get an overview of what you’ll produce. 

4. Go after Relevant Information

LinkedIn readers are a little different from other readers on the web. 

They tend to look for very specific information that will help them in their professional and personal endeavors. 

They are looking for information that helps them become more successful at work, tools that help them identify and develop their skills, and practical advice that positions them for new career opportunities. 

By addressing these needs in your posts, readers are more likely to hit the “Like” button or share them with their network.

How to Write an Article on LinkedIn: Complete Guide

5. Share a piece of yourself

LinkedIn readers want practical tips that help them work better, more serenely, and most importantly, effectively. 

But you know what? They’re looking for a little bit more than that. There’s something much less tangible than tips and other strategies which potentially can help them. 

Readers want to connect with experiences and people. And relationships. 

They are curious and want to know who is behind the article on LinkedIn. 

Try as much as possible to share something about yourself in your LinkedIn articles. 

Talk about how you encountered the problem and dealt with it. 

Give examples you have experienced, and tell stories about your work or personal life. 

Humanize your articles!

6. The 50% Rule for Headlines

The title you choose is one of the most crucial parts of your LinkedIn article. 

It’s the basis for your readers to decide whether or not to click on your post. 

Before you choose a headline, ponder it for a moment. Test variations. You can even ask for help. 

Isabelle Roughol, an international writer for LinkedIn, suggests spending 50% of your time writing your great headline. 

If your content is perfect, your headline is not. You are not likely to impress many people since no one will take the time to read your masterpiece. 

7. Start Laying Out Your Article

Sometimes you don’t know where to start and what to leave. 

When faced with this problem, it is much better to structure your article. 

All you have to do is to consider your article as a series of blanks to be filled in. 

Just note the following categories and fill in the blanks as you go. 

Title

Intro

Idea #1

Idea #2

Idea n ° 3

Conclusion

Clearing and organizing your ideas is easier when there are a few sections on the page to capture them. 

8. Write the article on LinkedIn

It’s not too early, is it? 

To start, fill out a working title that will describe what you’re going to write, knowing that you’ll refine it as ideas come to mind. 

Then, fill in the blanks of your ideas as mentioned in point 7. 

Start with just the subtopics, and then you can go back and flesh out each one with your ideas. 

Start by filling in a working title that describes what you will generally write, knowing that you will refine it once you have worked through your ideas on the page.

It may seem illogical, but complete the introduction and your conclusion only near the end. 

Try this method. You’ll see it’s much less daunting to write this way. 

Then you can refine your content. Add details, remove details, move an idea around, etc. 

On LinkedIn, don’t aim for more than 1,000 words. 

The ideal maintenance to have is 500-700 words is usually better. 

If it happens that your article is way too long, find a way to break it up into different thoughts to get more of an article accordingly. 

Hyperlinks to other articles will allow you to control your word count. 

You can link to outside reading for those who want to read more about your topic.

9 Publish and Socialize your Article

You are now ready to share your article on LinkedIn with your network. 

But you’re not quite done! 

LinkedIn will invite you to rotate your writing with your connections. 

Use hashtags to attract traffic. 

Generally, the hashtags that work best on LinkedIn are those that start with ” development.” 

How to Write an Article on LinkedIn: Complete Guide

10. Link Your Article to Their Profile

Want to make sure your connections can find you with your nugget? Then copy, and paste your profile link right below the article. 

On LinkedIn, there are two ways to pin an article. 

You can do it at the bottom of your summary and at individual jobs. 

Click to edit these areas, and select ” media ” by adding a hyperlink to link your article. 

When people click on this image, they will be taken to your story.

Establishing yourself as a voice in your industry takes time, which is all the more reason to start now and stop wasting time.

Stop sitting on your best ideas and even if you don’t identify yourself as a writer, follow the steps above, and you’ll see what it can do. 

The more you get your ideas out there, the sooner you’ll start getting noticed by influential companies in your industry, and you’ll see that writing an article on LinkedIn isn’t such a bad idea.

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