How to use LinkedIn to find new customers?

LinkedIn is an excellent professional social network and a multifunctional tool. LinkedIn helps both recruit and expand your network. If you know how to use it, LinkedIn is also a very powerful machine for finding new customers.


Update or create your profile (if not already done). Photos (professional, of course) are essential to maximizing the chance of being seen and recognized!

Adjust the presentation, paying attention to the selection of “keyword” and title.

Highlight your advantages: professional knowledge, suggestions, certification, customer recommendation, website, etc.

Respond to various requests: contact requests, content reviews, inmails (LinkedIn messaging), etc.

Check for consistency with other profiles on social networks.

Now that your LinkedIn profile has been created as the latest version, here are eight steps to help you find customers.

1 – understand objectives

First, you need to determine your customer profile (business line, company size, geographical region, title, skills, etc.), which is the basis of any successful customer segmentation. Then, study their profiles, learn how to contact them, and find information to help you prepare: what they are interested in, who they are, and so on.

2 – view their network first

Check your network to see if anyone around you can join your network: former customers, colleagues, classmates, etc.

You may have some contacts who may be interested in your business, even as a prescription doctor! Contact will be easier because you already know them. However, before testing the effectiveness of your presentations, recreate the links to them.

3 – get recommendations through the Internet

After establishing the relationship, check whether there is no possible connection with the contact’s network. Connecting through mediation is an interesting method. However, you need to be trusted by your interlocutors because they “expose themselves” when doing it for you. If all the indicators are green, please recommend them to him at any time.

4 – Integration Group

This enables you to understand your industry, needs, and prospects. After joining a group, interact with members: show your professional knowledge, answer questions and attract attention!

Take this opportunity to send connection requests to people you think are relevant to the extended network.

5 – establish contact with potential customers

Thank you for your new contact

This is an easy way to start a conversation and connect with your interlocutors. You’re talking to someone, so be polite.

Use email instead of email (LinkedIn mail)

You can contact this person directly through the platform without their email.

Let him know you’re a resource.

Your expertise can help you solve potential customer problems by sharing your content (white papers, articles, videos, infographics, customer cases, etc.), providing advice and suggestions, or connecting with others in the network.

6 – demonstrate expertise

Create content

Remember, LinkedIn is still a social network that advocates sharing and communication. Before you create anything, you must first identify the topics that your potential customers are interested in, and then you must find an original perspective to capture them.

Publish regularly to showcase your expertise

The regularity of your publication can make you a “worthy” reference. Browse the web, discover new content, interest your audience, and share them and interact with them (content hosting). This is a quick way to make you useful to your goals at a low cost.

7 – ways to avoid over-commercialization

“Unpacking” has never been successful. Therefore, don’t sell your products, especially at the first contact. In fact, you don’t know enough about potential customers and their needs to provide them with the right solution.

Choose dialogue and personalized communication, which will make it easier for you to “locate.” The good time to “sell things” will come soon.

8 – maintain its network

Focus on your goals

The more you are interested in them (publications, news, reviews), the better you know them and the more effective you can do business.

Encourage potential customers to contact you.

In your speech, you have the opportunity (or did not) to mention your contact information: telephone number, email, website.

Continue to develop your potential customer base.

Be creative and resourceful to motivate your potential customers to join your network (content, format, group, etc.). Exploration is not a month of the year but the four seasons of the year.

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