How to use Facebook for business

Facebook for businesses is a potent tool to make yourself known, but you must know how to use it to increase your sales. Today I will tell you how to do it.
If you want to use Facebook for business and you don’t know how to make your strategy work, you are in the right post to answer your questions. Facebook is the largest social network globally, so having a good strategy will help you achieve your company’s goals.

social media management

On Facebook, there are your friends and family, your acquaintances and co-workers, people with whom you share interests in groups… and businesses. And if you have a business, you should bet on Facebook for digital marketing since it is the largest social network in the world. With Facebook, you can reach more than 2.2 billion users.

How to use Facebook for business

The advantages of Facebook for businesses

A large number of users is only one of Facebook’s advantages as a platform for your company. But if you have a business page, you will have more advantages than if you only have your profile. Here are some of those advantages:

✔The number of people following your company is unlimited, while the maximum number of friends in personal profiles is 5,000 people.

✔Statistics of your publications: you will be able to see the reach of your publications diversified by region, age, and gender.

✔You can use advertising (I’ll tell you more about it later) to reach new users who haven’t yet “Like” or those who are already fans!

✔SEO Local: this is one of the strong points because if you have a business on your Facebook page, you can indicate the address, opening hours, your services… In addition, users will be able to rate your services and post comments.

✔It is a communication channel with your customers; use the publications and interact! Facebook for business also has the option to create events and organize contests.

These are just some advantages, but check out this other post if you want some extra tips.

How to use Facebook for business

Facebook Ads: Facebook Ads

Earlier, I mentioned ads as one of the advantages. The Facebook Ads platform will allow you to advertise your business on Facebook easily (and Instagram, if you want). All you have to do is access your account’s Business Manager from Create > Ad or the Facebook Ads section. That’s how you’ll start a campaign.

The most crucial thing in a Facebook Ads campaign is a clear objective. Do you want to increase your followers on your Facebook page? Do you want to reach as many users as possible? Do you prefer to focus on getting them to visit your online store or buy from your website?

Once you have it clear, the Facebook Ads platform will help you make your campaign and create your ads. Depending on your goals, the ads in your campaign will be different. If you want a complete guide on making a Facebook ad from scratch, don’t miss this post where we tell you how to do it.

The good thing about Facebook ads is that they allow you to segment which you are targeting so that those ads reach only your target audience. The detailed segmentation of Facebook ads for businesses is one of the best tools because you can segment people by location, age, gender, and behaviors or interests. The list is incredible: from language or if the person is in their home country to mothers of children between 1 and 2 years old living in the big city, to the mobile device from which they access or if they have a new relationship or a new job. The possibilities for targeting a specific audience are limitless.

Facebook videos for business

But not everything has to be paid content, so there are other options to get your target audience “hooked.” One of the most used, and rightly so, is video. Thanks to Facebook native videos, users stay longer on the web, which interests Facebook. Therefore, videos are still one of the best alternatives.

Using videos, you can reach your audience quickly and directly. Both from desktop and mobile versions, videos generate more engagement than other types of content. Therefore, use them to get the audience you are looking for.

And what kind of videos should you make? The ones that generate the best results are tutorials, testimonials, tips and tricks, and inspirational videos, the easiest to go viral.

How to use Facebook for business

Facebook Live Stream: a powerful tool

And while we’re on the subject of the video, let’s talk about live streaming. Facebook Live Stream allows you to broadcast live video and is a potent tool that major brands have used to get closer to their customers. Through this platform, integrated within Facebook, you can communicate with customers via chat and video. That way, users can ask questions, comment on what you are showing or interact with icons.

So what can you do on Facebook Live?

The possibilities are endless, but what most often interest followers are contests, interviews, and those that involve the company, such as a tour of the facilities or meeting some of the employees. You can also make a Live Stream of special company events or specific parties organized by the company.

How to use Facebook for business

Customer service with Facebook chatbots

Facebook chatbots will allow you to contact your customers without having to keep an eye on them. What are they used for? Especially for customer service. Thanks to Artificial Intelligence, chatbots through Facebook Messenger simulate conversations with people to obtain the necessary information and provide solutions to customer queries or pass the data to a person who manages and solves it.

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