How to recognize an Amazon affiliate link?

Many websites finance themselves through the affiliate program of the largest online retailer – but how can an Amazon affiliate link be recognized? Anyone looking for a product or Information will sooner or later come across an affiliate link.

Website operators do not always deal with this transparently. So it can help to know how these links are discovered. In this post, we look at how to do it!

How should affiliate links be marked?

With the help of affiliate marketing, websites can make money. The aim is to direct potential customers to the organization’s website that also sells the product. If this link leads to a purchase, the linking website receives a commission—a win-win situation.

It would be helpful if these types of links didn’t have to be marked as such in the first place. Unfortunately, the law is unclear on the point (Telemediengesetz §6 Abs. 1 Nr.1). A commercial communication must be marked as such. It could now be stated that exceptions are also described in Section 2 (5 ).

ISDN Information relating to goods and services or the appearance of a company, organization, or person that is made independently and in particular without financial consideration; this also includes such Information provided by natural persons independently and in particular without financial review or other advantages, which enables a direct connection to a user account of other natural persons with service providers

In the case of an affiliate link, it can therefore be argued from a certain point of view that this is true:

1. Basically, you get no money for inserting the link

2. Even a click does not lead to payment

But it is also clear that inserting the links is a prerequisite for earning money with the program . The Munich Regional Court has already dealt with the subject in the form of a judgment. This shows that affiliate links must be marked if they appear purely editorial content. There has not been a general decision on how to deal with affiliate links to date.

However, marking links that lead to an affiliate program is the safest bet. The marking with an * asterisk has become established here in recent years. Add some information in the footer, and you have fulfilled your obligation to inform.

Recognizing an Amazon affiliate link – this is how it works!

Over the years, there have been several ways to lead visitors to the same destination via different links. Social networks such as Twitter made platforms that shorten a link viral and sometimes even necessary. But step by step!

Recognize an unabridged Amazon affiliate link

Recognizing an Amazon affiliate link is not difficult if it is unabridged. But it is one thing above all: Long! Let’s see what such a link looks like in detail:

https://www.amazon.de/Unknown-COMMANDO-SEIL-5mm-Meter/dp/B0013XV5GQ?__mk_de_DE=%C3%85M%C3%85%C5%BD%C3%95%C3%91&dchild=1&keywords=seil&qid =1613627638&sr=8-5&linkCode=ll1&tag=grdly-21&linkId=a6e47a53021fe1cbedc495228d81a180&language=de_DE&ref_=as_li_ss_tl

Now the link looks not only long but also quite cryptic. It looks like it contains a lot of random parts. The important part of recognizing Amazon affiliate links is the part after the “tag=.” This then refers to the partner.

The founder’s handle is “godly-21”. So if links have the addition “tag=grdly-21”, then I receive a commission for the products purchased from the online retailer. However, the “-21” can be found in all participants in the partner program. Rarely, however, do you come across such links on the free Internet. So that’s the goal of the association. The links then look like this: rope*, solve problem X* or buy product* from.

If you now want to know whether there is a partner program link behind the links, you can move the mouse over the link and look for the “tag” in the lower-left area.

Long Amazon affiliate links are both a blessing and a curse. They are transparent but comprehensive. The “Tag=” indicates that this is an affiliate link.

If you can’t find a “tag” but want to be on the safe side, you can use the “Check” function of the browser (in this case Google Chrome). In this step, too, the mouse must be moved over the link. Now a window or another area opens at the edge of the browser:

With the help of the “Check” function, you can quickly see that it is an Amazon affiliate link.

Recognize a shortened Amazon affiliate link

Now, in addition to the option of using a long link, Amazon also has an official option to shorten it. The domain “amzn.to” is used for this. This caused skepticism, especially when this function was introduced. And even today, you should not blindly follow a redirect or a shortened link.

When generating Amazon affiliate links, you have a choice: short or long!

In this case, however, both links lead to the same product. These shortened links make dealing with affiliate links easier and, under certain circumstances, even safer. If you don’t want to trust the operator of the website here, you can also shorten the link. Platforms like unshorten.me can be used for this. Simply paste the link into the appropriate field and click Un-Shorten. You will then receive the target URL and you can see the affiliate link!

A shortened link can be examined with an “unshortener”. This tells you what the target URL looks like. Source: unshorten.me

There you can examine the link as in the first case. Everyone has to decide for themselves whether the effort is worth it.

Now you might get the idea not to use Amazon’s shortening service, but to use your own. Bit.ly or your own approach, such as redirecting from “gruenderly.de/out/amazon-seil” is technically possible, but prohibited by the partner program. A disguise of links can result in the exclusion.

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