How to promote on Shopify

How to promote on Shopify

Shopify has many advantages and is a solution that allows you to create SaaS online stores easily. It is popular among online merchants because of its easy-to-use interface (you don’t need any technical knowledge) and its relatively affordable price. In addition, Shopify offers a variety of themes media and is perfect for direct sellers. However, to increase your sales and have more notoriety in your field, you must develop many strategies to attract customers. For this purpose, promotions are a good idea. This allows you to please your customers by offering them the opportunity to close a deal. But, do you know how to make a Shopify promotion? This is the complete guide to providing your customers attractive discounts throughout the year.

How to promote on Shopify
How to promote on Shopify

Creating discount codes on Shopify: what do you need to know before starting?

No matter what type of Shopify program you have, you have the option to set up a coupon code. Please note that the limit is set to 20 million for each online store. If you’re using Shopify POS, your customers can come in and redeem the code discount in person. Otherwise, they will do so through your online store. To edit a Shopify promo code, you must enter a certain amount of information. This includes.
The expiration date.
The number of times the code can be used.
The minimum purchase amount entitles you to a discount.
The customers are affected by the promotion.
Related collections, products, and variants.
Regarding the last point, you should know that Shopify promo codes cannot be applied to more than 100 products and variants. In addition, it should be noted that your discount code can take different forms. This can be in the form of an amount, a percentage, or a shipping reduction. You can also please your customers by choosing a “Buy X, Get Y” promotion. This type of Shopify promotion is perfect if you want to increase sales.

Once you have set up the Shopify promo code of your choice, you will get a sales report that benefits from the discount. The latter will give you an accurate picture of the number of codes used by your customers.

How do I create a promotion based on a fixed amount or a percentage?

Follow these steps if you are interested in creating discounts based on a percentage or fixed amount.

Create a Shopify promotion code

On your desktop, go to the Shopify backend and click Discounts. Then, on this page, click the Create Discount button and navigate to the section called Discount Codes. You will need to select and enter the name of your new promotion here. For illustrative purposes, your Shopify cart promotion code may look like this: 15offnelaces.

In addition, you must avoid including special characters when creating the promotion title. This does not allow the name to be correctly integrated with the URL during the customer checkout through your online store. On the other hand, it should be noted that it is possible to generate the promotion code’s name randomly. To do so, you need to click on the “Generate Code” button in the “Discount Codes” section.

How to promote on Shopify
How to promote on Shopify

Selecting a promotion type

After naming your new Shopify auto discount, you will need to select the promotion type. You will find different options in the “Type” section. You are interested in a promotion based on the amount or percentage.

Indicate reductions and related items

To do this, please mention the percentage or amount of reduction in the “Reduced value” box. Go to the “Apply to” section and select the products or collections to which the discount can be applied.

Set minimum Shopify promotion requirements

You can define the minimum requirements to take advantage of the reductions if you wish. To include this parameter, you have two options. First, you can set a minimum purchase amount. In this case, the customer can apply the discount only if the actual purchase amount is equal to or greater than your requirement. Secondly, you can set a minimum quantity of the product. There, customers will only be able to take advantage of the promotion if they order a minimum number of items or more.

Defining potential beneficiaries of Shopify promotions

At this stage, you must specify the beneficiaries of the promotion. There are possibilities.

Everyone ;
New customers.
Specific groups.
Previous customers.
Specific customers.
To do this, go to the “Customer eligibility” section. If you have initially created a group, scroll and select it. Depending on the information available in your Shopify store, your customer list will be displayed along with their email or phone number. If necessary, you can also create new groups for this promotion.

How to promote on Shopify
How to promote on Shopify

Restrict the use of promo codes

How many times should I use a promo code during a promotion? This is the question you need to answer now. For example, you can set it to a limit of 500 times. This means that none of your customers can use the promo code more than 500 times. It is also possible to limit the number of times each customer can use the discount code. To do this, you need to check their emails.

Set up a Shopify promotion schedule

Here you need to set the Shopify promotion length. So, go to the “Event Dates” section and use the calendar to select the start and end dates of the Shopify balance. It should be noted that it is also possible to select only the start date. In this case, your promotion will have no expiration date, and your customers will be able to benefit from it indefinitely.

Saving Shopify Promotions

After integrating all configurations, you must now click the “Save Discount” button to save your new promotion in the Shopify store. From now on, you will find it in the Discounts tab of the admin screen of this new Shopify promotion. All you have to do is send the code to your customers via email or share it in your online store.

How to promote on Shopify
How to promote on Shopify

How do I create a free shipping promotion?

If you want to offer free shipping to your customers, all you need to do is create a free shipping Shopify promotion. It should be noted that this reduction cannot be automatically applied to your customers’ shopping baskets; they have to enter the code at checkout. The steps you need to follow are as follows.

Click Discounts in the Shopify admin interface, then click Create Discount.
Enter the name of the Shopify promotion code in the Discount Code section or click Generate Code to generate a random discount code.
In the “Options” section, select the “Free Shipping” option.
Go to the “Countries” section and check the countries that can benefit from this free shipping. In addition, you can exclude certain countries/regions based on shipping costs.
Configure the minimum requirements by going to the “Minimum requirements” section. It can be a minimum purchase amount, several items, or the cost of shipping to the customer’s country/region.
Go to the Customer Eligibility section to define the characteristics of customers who are eligible for your new Shopify promotion.
Limit the use of discount codes by configuring the settings in the Usage Restrictions section.
Set an expiration date for your Shopify promotion by selecting a start date and an end date in the Campaign Dates section. However, it is possible to select only the start date.
At this stage, you can click the “Save Discount” button to save your Shopify promotion. This new discount can also be accessed on the “Discounts” page, where you can already share the code with your customers.

How do I create a “Buy X, Get Y” promotion?

Buy X and get Y Shopify promotions are viral. Among other things, this type of reduction allows you to reward your customers, increase your sales and sell a meager inventory of products. For example, you can offer a free hat to everyone who buys two t-shirts in your online store. On the other hand, you may decide to offer, for example, a t-shirt from a minimum purchase.
To set up such Shopify promotions, you must also access “Discounts” from the admin screen. Then you go to the Discounts page and click the Create Discount button. As with all other promotions, you must also create a discount code. You can either generate it automatically or enter a code of your choice.

After completing this step, select the promotion type (Buy X get Y free) and configure the parameters in the “Customer Purchase” section. Here you can set the minimum quantity of the item, the minimum purchase amount, and the related articles. Now go to the “Customer acquisition” section and indicate which items the customer will receive for free. You need to set customer eligibility features, Shopify promotion period (start and end dates), the maximum number of uses, and offer usage limits.

Now save your Shopify promotion by clicking on “Save discount code.” Finally, share the discount code in your online store or send it to your customers via email. To get the item for free, the customer must enter the code at checkout.

How to promote on Shopify
How to promote on Shopify

How do I promote a subscription?

You can also organize Shopify promotions when you offer a product or service to your customers through a subscription. Of course, it’s impossible to opt for an “X for Y” type of price reduction. However, you can grant a fixed or percentage discount on the subscription price. To do this, follow the procedure described above for the selected Shopify promotion type.

How do I replicate Shopify discounts?

To save time, you can choose to replicate similar discounts using the Shopify mobile app. This is available on both Android and iPhone. The steps to follow are more straightforward, as shown below.

From the Shopify mobile app, go to “Store” and then to “Discounts.” Next, click the Shopify promotion you want to copy. Now press ⋮ (if you’re using Android) or … (using an iPhone). (if you’re using an iPhone). This will allow you to expand the menu, and then you can copy the questionable reductions. You can enter or generate a discount code for your Shopify app promotion in this step. Finally, click Save (if you’re using an iPhone) or ✓ (if you’re using Android).

Ultimately, Shopify enables you to create various promotions in your online store. As for the steps to set them up, they are simple and do not require technical knowledge. Don’t hesitate to offer your customers the best in promotions throughout the year.

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