How to make money with Google AdSense

How to make money with Google AdSense?

If you read these lines, you are likely pretty familiar with Google AdSense. As you may well know, it is one of the most popular advertising platforms that allow, among other things, publishers to earn money by displaying programmatic ads.

In a recent post on our blog, we wrote in-depth about what kind of offerings are available on Google AdSense.

Today, instead, we’ll spend some time talking about everything you need to know before you start making money with Google AdSense.

First of all, you must create a Google AdSense account. Then you must follow a short tutorial indicated on the registration page to add a small piece of code to your website, and that’s all, something straightforward. Later, once the site is verified, Google will show programmatic ads on your website to users, thanks to the code inserted above.

These ads are served directly by Google Ads, the platform used as a priority by any advertisers. To decide which ad appears on your website, Google AdSense conducts an auction in which the highest bidder among Google Ads advertisers wins. You will earn money every time someone clicks on the ad published on your site.

You can monetize multiple websites with a single AdSense account.

There is only one demand partner, Google, which means that you cannot sell ad impressions for the highest price, as with Header Auctions.

Google earns a commission of 32% of the total ad revenue.
If you do not reach the AdSense payout limit ($100 or $70), you will not be paid until the month in which your overall earnings reach that limit.
If your account is terminated, you will no longer be able to use AdSense and, in some cases, monetize content with other Google products, such as Google Ad Manager.

How to make money with Google AdSense

Google may terminate your account without notice or for decisive reasons.

Google AdSense Requirements
Before signing up for Google AdSense, meet the eligibility criteria.
You must be at least 18 years old.
You need to have access to the HTML source code of the website you want to monetize.
Your website must have enough content.
Your website must have original and high-quality content.
You must not generate or encourage invalid activity on your site (e.g., invalid clicks, fraudulent traffic).
Your website must be free of offensive, hateful, or adult content.
You must comply with Google’s rigid Publisher Policies, AdSense Program Policies, and Google Webmaster Guidelines.
Make sure your site has good usability and is free of malware, malicious redirects, phishing, and other practices that interfere with the use of the website.
Avoid misleading headers or buttons that could be mistaken for advertisements. For example, do not name the section of your website “Useful Links” and ask users to click on the ad.
In addition to the above requirements, some unofficial rules can help you get accepted into the AdSense program.

For example, your website must be at least six months old and have technical pages such as Privacy Policy and About Us. Therefore, it might be good to check these boxes before registering or applying for the program.

AdSense approval time varies depending on each applicant and their website. Anything from 24 hours to two weeks is an acceptable time frame.

How much can you earn with Google AdSense?

Your AdSense earnings will often depend largely on the niche your website is targeting.

To give a practical example, one of the most profitable AdSense niches is the insurance of any kind. The average CPC (Cost Per Click) for auto insurance in the US is $85.61 (as of November 2021).

This is because insurance companies have a very high ROI (return on investment), and each click on an ad has a high probability of ending in a sale.

How much does AdSense pay per 1 click?

The short answer is: it depends. AdSense is a CPC (cost per click) platform. Therefore, your earnings per click will largely depend on many factors, such as the competition of your website’s niche, the volume of traffic you have, the geographic location of your site or domain, the placement of the ads, and the CTR (click-through rate), etc…

The price per click can range from 0.20 cents to 15 dollars for most websites. You can try the fantastic AdSense revenue calculator to get a rough estimate for your website.

How to make money with Google AdSense

Will AdSense still be profitable in 2022?

AdSense can be one of the most affordable routes for most new websites to start making money with ads. It’s simple to set up, intuitive, and without hassle. However, it’s not the only method to monetize through ads, and it’s not the best-paying program out there.

For publishers with at least 100,000 monthly traffic visitors, there are much more advanced and, above all, profitable monetization solutions (such as header auctions) that are usually developed by parallel monetization platforms. These platforms typically have value-added services such as ad updates, excellent technical support, and advanced ad formats.

Types of existing AdSense ads

There are several types of ads in Google AdSense. Every ad block is created responsive by default to accommodate different screen sizes and devices depending on the publisher’s needs.

1 Graphical Ads

Graphical ads are the standard; these banner ads can include text, images, and video. Although responsive by default, the publisher can choose a fixed size ad-block for these ads. They also support the AMP page format.

2 In-Feed Ads

In-feed ads are essentially native ads that appear within a feed (for example, a list of articles) and resemble the look and feel of your website. They fit seamlessly with the content and are suitable for the user experience.

In addition, in-feed ads are, among others: excellent for publishers who have editorial or product listings;
suitable for monetizing additional ad inventory;
highly customizable and configurable for the publisher.
Example of an in-feed ad

3 In-article ads

In-article ads are also a form of native ads that appear between paragraphs of text on your pages. I’m sure you’ve seen them hundreds of times and haven’t paid attention. They don’t interrupt the natural reading flow of users and are customized to work well on all article pages.

4 Matching content

Matching content is essentially a content recommendation tool in Google AdSense, with an option to include ads. It allows publishers to promote other pages relevant to their readers on their websites.

Matching content is only available for websites with sufficient traffic and a certain number of unique pages.

5 AdSense Custom Search Ads

If your website has a lot of content, you can add a custom Google search engine and display ads in the search results. When users search for something within your site and click on the ad, you get paid for it.

In addition, you can customize the search results page by excluding specific websites or changing the color scheme.

How to make money with Google AdSense

How to earn money with Google AdSense?

1 Evaluate your type of website.

Certain websites work better with Google AdSense than others. The types of websites that are easier to optimize and where it is easier to generate good traffic are: blogs; media sites; forums; social networks;
online tools and games.

2 No click-through incentives.

This means you should not click on your ads or ask others to click on your ads for you (or use botnets). Google is very strict with the performance graphs of ads, and these practices can lead to the suspension of your AdSense account.

This can result in one of Google’s dreaded two-click penalties that can significantly decrease your revenue.

3 Create high-quality content.

High-quality content that catches the attention of your audience is essential. It is also the central aspect that determines your website’s search ranking.

Structure your content around user intent, the user needs, and user concerns and update it regularly. Also, follow SEO Best Practices to generate organic traffic to your website.

4 Add ads.txt.

The Ads.txt file, also known as the Authorized Digital Sellers file, is an IAB initiative that allows you to declare authorized sellers of your ad inventory. You can easily download the ads.txt file directly from your Google AdSense account.

Skipping or delaying this step can lead to no ad revenue for a month.

5 Optimize for mobile devices.

Mobile devices currently accounted for 55.07% of global web traffic in 2021. Since mobile compatibility is an official Google ranking factor, you should aim to offer the best user experience to your mobile device users.

6 Offer a great user experience.

Ranking algorithms such as those used by Core Web Vitals analyze the user experience on your site. To make sure your website is performing well, you should consider these aspects:

Screenshot of a website with an excess of banners and another with a correct number of flags.

How to make money with Google AdSense

7 Use the best-performing ad placements.

Use ad placements and formats with high ad viewability rates that stay visible longer, such as fixed ads. Since Google AdSense pays for clicks, you may want to try ad formats with a higher CTR, such as interstitial ads (also called “vignette” in AdSense).


There are no shortcuts to start making big money with Google AdSense. You will need to constantly test ad placements and ad formats, optimize your website, and, most importantly, produce high-quality content to the liking of your target audience or niche of interest.

At Setup, we believe that high-quality content should be rewarded. Our solution can outperform Google AdSense and allow publishers to earn more for the same effort. After switching from Google AdSense to header offers, some of our clients have even seen a 300% increase in ad revenue.

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