How to make money on Instagram (regardless of the size of your audience)

How to make money on Instagram (regardless of the size of your audience)

Many Instagram users profit from their Instagram accounts by posting and sharing their photos every day. Does this activity inspire and entice you?

Just like bloggers, YouTubers, and anyone else who builds an audience by producing engaging content, Instagram users do a great job of being influential and influential, two elements that many brands struggle to master.

Today, because of their reach and influence, Instagram creators have the opportunity to explore multiple revenue streams, whether it’s a matter of turning this activity into a career or simply earning enough to increase their income.

How to make money on Instagram (regardless of the size of your audience)

How many followers do you need to make money on Instagram?

You don’t need to have a large following to generate income on Instagram.

There are other essential factors to consider.

Your niche and how easy it is to relate your content to other places or product categories (some of the most popular slots on Instagram are: fashion, food, beauty, and fitness based on the most common hashtags).

The engagement level of your followers (100,000 fake followers isn’t worth much).

Revenue channel considerations.

Naturally, the more engaged your audience is, the more brands interested in your services. If famous Instagram users are making thousands of euros per publication, there is a good chance of making money among a very engaged audience of only 1,000 followers. Today, brands increasingly call on so-called nano (with 1,000 to 10,000 subscribers) and micro-influencers (with 10,000 to 100,000 followers).

How to make money on Instagram (regardless of the size of your audience)

How to make money from your Instagram account

Depending on the type of content you create, your audience, and your level of engagement, you will make money on Instagram in different ways.

By posting sponsored posts for brands that want to engage your audience.

By becoming a member and thus earning commissions by selling branded products.

By selling your own physical or digital products, or offering paid services.

By selling your photos.

It’s worth noting that all of these revenue channels can be explored simultaneously, with one not excluding the other.

Let’s start with the most common way to profit from your Instagram account: working with brands as an influencer.

Working with brands on sponsored posts

The term “influencer” is often used these days.

An influencer has successfully built influence online by sharing high-value content. Influencers are seen by their audience as trusted experts, trendsetters, and respected thought leaders in specific fields.

However, the reach and size of your Instagram account is not the only factor that brands may be interested in; equally important is the trust your audience places in you.

As an influencer, it can be challenging to balance integrity and profit. If generating profits on Instagram is not your only source of income, you will be able to choose the brands you work with, just as brands carefully choose the Instagram users they work with.

How to make money on Instagram (regardless of the size of your audience)

How to charge for your services as an influencer

Often, working with influencers involves creating content (Instagram posts or videos) that brands can reuse on their websites and other marketing channels.

Most of these services are negotiable and may include the creation of one or more publications or even an event; and this, for a fixed price or in exchange for complimentary products, experiences (free trips, etc.), services, etc.

When negotiating with brands, remember that you are not only providing content; you are also providing the content. Also, access to your audience, access, and potential influence on one of the most popular social platforms.

The average payout for influencers depends on the number of followers and audience engagement. Still, it’s estimated that content creators on Instagram charge an average of 200 to 400 euros for a simple post. And the good news is that, according to a recent study conducted by the Reech platform, despite the crisis, the average compensation of partners continues to rise, with a 15% increase compared to 2019.

Finally, as an influencer, it’s essential to know your community. 

What is your audience, and what is your engagement level (total engagement divided by the number of your followers)? If you have chosen a corporate account, you can find supporting figures in the Instagram Analytics report. This will help you to be prepared when negotiating.

How to make money on Instagram (regardless of the size of your audience)

How to find a brand to work with

If your reach is strong enough, brands will surely take the first step and contact you or your agency directly. To maintain a bond of trust with your audience, give the highest priority to working with brands you like, trust, and have a solid connection to your world and your values.

If brands don’t come naturally to you, you can contact them directly to build a partnership or create a profile on an influencer marketing platform to make it easier to get.

Influenza: This platform, dedicated to online celebrity marketing on Instagram, facilitates meetings between brands and online celebrities through an Instagram account with 5,000 followers. Specified posting rules allow sponsored posts to be subtly incorporated into the influencer’s content.

BandyouLike: This platform by the Affinity Group promotes collaboration between influencers and brands to expand their reach. You can create your account on the site and join the more than 4,000 influencers already registered.

Native: Thanks to Natividi, you will be able to establish quality partnerships with brands seeking long-term collaboration. There are no contracts to sign, and you can work at your own pace. If you have an audience of at least 500 followers, you can register on the platform.

Reech: The platform has over 9,000 influencers in almost every segment and on every social media outlet. After creating an influencer account, a Reech team member will connect you with the brands that best fit your profile.

Octoly: Ideal for micro-influencers, Octoly is a platform that connects brands with influencers on a rewards basis. As a result, brands offer influencers one of their products in exchange for a story or publication. 

Givenchy: Hivency works on the same model as Octoly. There are no paid partnerships, but gifts of varying value are offered depending on the popularity of the influencer. 

Influence4You: With Influence4You, influencers can apply for brand campaigns (paid or with incentives). The brand then chooses whether to validate the partnership.

The rules vary for sponsored content; however, it is always best to be discreet while respecting the trust your audience places in you; also, consider adding a #sponsored topic hashtag to identify promotional posts. Being transparent about your partnership with your brand will allow you to recommend products to your audience without damaging your reputation.

According to the study mentioned earlier conducted by Reech, three-quarters of creators who received a collaboration request in 2020 declined at least one collaboration, indicating that their values and preferences played the most crucial role in their decision.

You can find examples of sponsored posts by searching the Instagram hashtag #sponsored or by exploring large accounts in the most popular niches (mentioned earlier).

How to make money on Instagram (regardless of the size of your audience)

Become a member 

Unlike influencers who only help raise brand awareness, members are more involved in selling promotional products for commissions.

Members typically use trackable links or promo codes to track sales made through their content. The best way to promote member links is to skip the story slider option. Unfortunately, this option is only available to 10,000 followers. However, you can insert the desired link in the biography.

Unlike clickable links, promo codes can be embedded in posts if you have not yet exceeded 10. 000 subscribers, it is a better option as part of Instagram’s affiliate strategy.

Note: Instagram also allows advertisers to insert clickable links into their ads. Your Instagram ads can also include call-to-action phrases like buy, download, learn more, etc.

Consider contacting some of the e-commerce sites that offer affiliate programs you can participate in; or sign up for the most popular affiliate internet marketing platforms, such as

Clickbank: an affiliate platform open to the public with hundreds of affiliate products on the shelves.

RewardStyle: a referral-based influencer network focused on fashion and lifestyle; commissions vary by brand.

Affiliate marketing is more than a numbers game; it’s an art. By developing a well-thought-out strategy and expanding your reach through your website and other marketing channels, you can maximize your chances of success.

Tip: Affiliate links are often shortened through services such as or, especially when inserting an Instagram bio page.

How to make money on Instagram (regardless of the size of your audience)

Open your online store.

At this point, you may think that the only way to make money on Instagram is to partner with brands.

Think again; content creators and influencers can do a great job of creating profitable audience-centric businesses by selling their own physical/digital products and services as an extension of their brand.

Today, it’s natural for influential creators to engage in entrepreneurship because they can easily create value through their content.

By selling your products, you no longer need to worry about integrating other brands’ messages into your publishing strategy. Better yet, you can create your brand while selling your products.

Your fans will be able to show you their love and support by proudly purchasing your work.

Here are some prevalent ways to do this.

You can consider using a print-on-demand service to print and ship your t-shirts, pillows, coffee mugs, posters, posters, etc.

You can offer services (photography, consulting, etc.) and insert links in your biography page to redirect interested parties to a contact page or your professional website.

You can sell digital products, such as training, e-books, or design templates.

You can use your Instagram account to start selling your physical products. 

How to make money on Instagram (regardless of the size of your audience)

Sell your photos online or print on objects.

While it is possible to gain visibility on other networks by sharing many types of content items, Instagram is a platform that focuses primarily on photo sharing. Published photos can be considered digital goods that can be licensed, printed on products, and sold in various ways.

If it was your passion for photography that initially drove you to build a presence on Instagram, know that you can list your photos on marketplaces like 500px or Twenty20, where brands and publishers can find them. Get them by purchasing a designated license.

You can also use specific services such as Printful and Teelaunch to “print” your photos on different products. Such services will allow you to print images on posters, phone cases, pillows, etc. In addition, they take care of order management and customer service, allowing you to focus entirely on selling.

If there is a demand, all you have to do is take the initiative and sell your photos.

Make money on Instagram.

What may start as a hobby – taking funny pictures with your dog, sharing your recipes, entertaining people – soon becomes a massive source of income and support from the Instagram audience.

As an influential content creator, you have endless possibilities when it comes to profiting from your presence on Instagram and other social platforms; you have to dare!

How to make money on Instagram (regardless of the size of your audience)

FAQs on how to make money on Instagram

How do I make money with your Instagram account?

To make money with your Instagram account, having a vast community is not necessary. Of course, influencers with many followers will make better profits, but it is still possible to make money with a smaller audience. To do this, target your Instagram account content to niche topics and grow your community. Reach out to brands to offer them partnerships, build affiliations or sell your images.

How can I invoice you for your services as an influencer?

First, to invoice your services as an influencer, you must own a company (or micro-business). Then, you should know that the number of services varies from one influencer to another since several criteria are taken into accounts, such as the number of subscribers, the participation rate, the time needed to create publications or influencer topics. Don’t hesitate to talk to your colleagues to determine the fees charged.

How do I find partners on Instagram?

To find your first paid partner on Instagram, you can sign up on influencer platforms such as Reech, BandYouLike, or Influenza. These act as intermediaries between brands and influencers. You can also contact the brands you are interested in working with directly.

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