How to get views on YouTube 10 tips seen today

How to get views on YouTube: 10 tips seen today

In today’s increasingly important video world, getting the most views on YouTube should be at the top of every content marketer’s priorities (if not the top).

Before you say anything, let me state the obvious: you can’t get enough views alone. If you’re in no rush to devote time and resources to a channel that isn’t providing adequate ROI, know this: you’re not alone. Under pressure to meet short-term goals, many marketers choose to abandon YouTube and invest everything they have in paid search and social media advertising.

We have to accept the hard truth: without a good number of leads eager to dive into your sales funnel, you won’t be able to reach your goals in the long run consistently.

You must create content that spreads the word about your company and builds a compelling brand image.

The current situation with the coronavirus crisis has made the sales process very difficult. Still, on the other hand, it offers an excellent opportunity to focus your marketing efforts on this inexhaustible source of potential customers.

Having a large number of visitors on the channel is very nice. And it’s even nicer when they grow.

How to get views on YouTube 10 tips seen today

Make unique content

Create good content. Content that no one else but you does.
This is a crucial point, so this tip comes before all others. If you look closely (you don’t need to look that closely), you can easily find many nefarious and dishonest ways to scam YouTube views.

The best way to get lots of views is to create videos that people want to watch and, more importantly, manage all the way through. In short, it’s all about value. If you’re not prepared to provide it to your viewers, you’re not cut out for content marketing.

YouTube, like its parent company Google, is essentially a search engine. And what, my friends, is a search engine for? To direct users to the best content that fits the query. That’s why Google constantly advises search engine optimizers (SEOs) to focus on creating value for their website visitors. And YouTube is no different in this regard.

Talk to your customers. Find out what’s keeping them up at night. Use that in your videos.

Think in terms of series and not individual videos.

Many content creators organize their videos into playlists. Why do they do this?

The explanation is simple: if you click on a video that is part of a playlist, the next video in the playlist will automatically start when the previous one has finished. As a result, the viewer can watch several related videos without lifting a finger. Consequently, the site is at an advantage, as it leads to an increase in your advertising revenue. But you also come out on top as you get more viewer engagement and more views.

You should not create gigantic playlists consisting of many unrelated videos. This will only drive away any normal users. Instead, I recommend brainstorming the content you have on YouTube, not in terms of individual videos, but in terms of creating a series. As time goes on and you create more content, you’ll find it much easier to compose it into logical playlists. Your viewers will benefit from a friendly, intelligently organized video stream, and you will benefit from a spike in views—a win-win for everyone.

Here’s an example of marketing a baseball academy focused on creating several thematic selections: one on pitching, one on hitting, one on playing in the field, etc.

How to get views on YouTube 10 tips seen today

Study search engine optimization.

You can use this resource to bring your video feed to life if you also have an Instagram account. There is a separate tool for YIt is easy to use and allows you to get likes, views, followers, bots, and comments at a low price.

YouTube is a search engine. And just like any other search engine, YouTube uses a set of ranking signals to organize search results. Understanding the main such movements and how to deal with them is crucial to increasing your views.

First, you’ll need keywords. Without specific keywords, there is nothing to optimize for. Once you’ve made a list of the topics you’d like to address (keeping in mind to prepare a selection!), go ahead and type them into the YouTube search bar. As you’ve probably seen many times, the service will generate a list of suggested queries in response. Each one of them is something that genuine users have been interested in over and over again. In other words, all of these suggestions are an excellent basis for keyword matching!

It is important to note that some keywords are more competitive, i.e., more challenging to rank for than others. With WordStream’s free keyword analysis software, you can get an idea of the exact competitiveness of your keywords. Although the tool pulls data from Google and Bing rather than YouTube, it’s still an effective way to assess the level of difficulty you’ll face. We also recommend using the VidIQ plugin to monitor competitor/keyword traffic.

Once your keywords are in order, it’s time for SEO optimization. Let’s take a quick tour of the top YouTube ranking signals you should know.

How to get views on YouTube 10 tips seen today

SEO optimization of headlines.

When deciding where to place your content in the results for a particular query, YouTube looks at several attributes, the most important of which is the video title. If you want your video to rank for a specific keyword, it should appear in the title, preferably at the beginning. There is anecdotal evidence to suggest that a headline beginning with the target word can lead to some increase in rankings.

Note that the title should contain more than just the keyword. The ranking is essential, but it is not a guarantee of clicks. Later in this guide, we will discuss choosing the most attractive titles for users.

SEO optimization of descriptions

The second attribute to optimize is the video description. Although not as important as the title, your report is taken into account when organizing search results. Make sure that the keyword (or phrase) appears at least once.

Remember, however, that there is a big difference between focusing on one topic and overloading your text with keywords. It’s essential to mention your keyword and show YouTube its relevance, but don’t repeat the same thing repeatedly, turning the description into actual garbage.

SEO optimization of tags

The last thing I’d like to mention before moving on to the fourth tip is the use of tags. Unlike the title and description, your labels are invisible to YouTube users (except those who use a particular Chrome browser extension like video). Tagging your video is optional but should be done by all means, as it is a safe and straightforward way to anchor further the relevance of your content in YouTube’s algorithms.

As you can see in the example above, it is recommended to use tags to target your main keyword and its close variations. This will help you rank for searches that reflect the same message while not containing your keyword verbatim.

How to get views on YouTube 10 tips seen today

Keep in touch with other content creators.

Just because you and another content creator are competing for the same audience’s attention doesn’t mean that your relationship must necessarily be adversarial. On the contrary, we advise you to have a symbiotic relationship that benefits you. Keep in mind that the ultimate goals of content marketing on YouTube are to create value for viewers and increase the number of leads. Your ability to achieve these is not diminished at all by having a competitor.

But how do you get more visits by interacting with an author who targets the same audience? Quite simply: by co-creating content. For example, if you appear as a guest star in one of your competitor’s videos, you will benefit from exposure to a group of users who may not have known about your brand before. The competitor will profit from the additional traffic generated due to your efforts to promote that video already. At the same time, YouTube users will be able to enjoy great content. Everyone wins in this scenario.

Use cards and end screen savers.

Viewing time is an obvious indicator of viewer engagement. In general, the longer someone watches your video, the more interested they will be in what you have to say. Once a person views your content, they show a desire to watch more and more. Therefore, our fifth tactic to increase views will be based on the advantages of using end cards and screensavers. Let’s briefly look at each of these features.

Cards

A card is a banner-like notification that appears in the top right corner of your video and informs viewers of the availability of similar content. It is a simple and effective way to leverage high user engagement and promote another video simultaneously without compromising the quality of the viewer experience.

Each of these cards can be matched to an internal link in your blogposts. Yes, on the one hand, it looks like self-promotion, but on the other, you’re directing your viewers to content they can benefit from. Again, it’s a win-win.

End of screensavers

End caps, like cards, are designed to direct more interested viewers to related content. As the name quickly suggests, they appear at the end of the video.

In addition to promoting one or two videos, I suggest using a final screensaver to encourage viewers to subscribe to your channel. The more subscribers you have, the more people will be notified when you upload a new video.

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