How to get more subscribers on YouTube

How to Get More Subscribers on YouTube

Getting more subscribers on YouTube can dramatically improve the situation. Increase the number of people who see your videos. But, like any social networking platform, the tactics to get more followers to evolve over time. In 2021, branding, engagement, and video length are critical to the success of a YouTube channel.

It’s a worthy goal, too, because video marketing isn’t going away anytime soon. According to Wyzowl, 86 percent of businesses will use video as a marketing tool in 2021, a 41 percent increase since 2016. What’s more, it’s an effective marketing and sales strategy:

86% of marketers say video marketing has increased traffic to their website.
84% say video has helped them generate leads for their business.
78% say video marketing has directly contributed to increased sales.
YouTube, of course, is a popular video platform where a significant amount of video content is posted and consumed. According to Wyzowl data, 87% of marketers say YouTube has been an effective channel for them. If you want to join their ranks and stay in the game, it’s essential to grow your audience on YouTube. Read on to find out how.

How to Get More Subscribers on YouTube

Nine ways to get more subscribers on YouTube

Follow these tips to learn how to get more subscribers on YouTube in 2021 and beyond.

1. Brand your channel.

From your channel’s banner to its trailer, everything on it should be tailored to your brand. Edit the description, so people know more about you and what they can expect from your channel. Create an icon for your channel using your brand colors, logo, or anything else that will set you apart from others. Create playlists based on specific topics you cover. You can even create a trailer for your channel to convince non-subscribers to finally click the button.

2. Shoot longer videos.

According to a Backlinko study, the top-ranking factors on YouTubeVideos longer than 10 minutes are usually the ones that appear on the first page of YouTube search results. On average, videos on the first page are 14 minutes and 50 seconds long, proving that short videos are not always the best option.

To download videos longer than 15 minutes, you need to verify your account. To do this, go to and follow the steps.

3. Turn very long videos into shorter ones.

Long videos work well on YouTube. But videos that are longer than 30 minutes can be a bit too long for non-subscribers. When you have super long videos, consider extracting the key elements and turning them into shorter videos to make a more digestible series.

You’ll often see fitness gurus do this. They take a long workout and break it down into 5-minute sessions. This allows new viewers to get a feel for the channel by watching or following the shorter workouts, making it easier for them to decide whether or not to subscribe. Explanatory videos also tend to be short, between 60 and 90 seconds. If you have a long instructional video, break it down into short clips, each focused on a single feature or benefit.

How to Get More Subscribers on YouTube

4. Convince your viewers to like, comment, and subscribe.

You’ve probably seen more and more YouTube creators jump on the bandwagon by asking viewers to like or comment on their videos or subscribe to their channel before finishing the video. Indeed, those with little experience know that more likes, comments, and subscribers can improve rankings in YouTube’s search algorithm. Higher rankings = more subscribers (in general).

Watch how some of your favorite YouTubers set up their outro to convince people to like, comment, and subscribe. Formulate your own that fits your brand image and start adding it to your future videos.

5. Engage with commenters.

Are you more likely to subscribe to a channel whose creator takes the time to read and respond to comments? Probably! This simple task shows that you care about your viewers’ opinions, which might encourage them to subscribe. Bonus: it also shows YouTube that you’re engaged with others, which could move you up in its algorithm.

6. Make the thumbnails look consistent.

We mentioned the importance of branding your channel, and video thumbnails are essential elements of your branding. Consistent thumbnails that are different but include similar elements can make your channel catch someone’s attention as soon as they visit it.

A good thumbnail can entice users to click on your video rather than a similar one in search results simply because it looks well designed. Consistent thumbnails pull everything together on your channel for a more recognizable brand, which can only have positive effects on your subscriber count.

7. Let viewers know what’s coming next.

YouTube has a fantastic tool called the End Screen Editor. In this editor, you can add other videos that someone watching your video might want to see. The result? The person stays on your channel longer, realizes how much they love your content, and clicks the subscribe button. Never miss the opportunity to promote other videos on each of your video’s end screens.

How to Get More Subscribers on YouTube

8. Consider collaborating.

Many YouTubers have an incredible amount of subscribers without ever doing a collaboration with another YouTuber. However, it doesn’t hurt to get into the collaboration game. Consider reaching out to other YouTubers you like to see if they would be interested in having you on their channel or vice versa. Promote the collaboration, and you’ll both benefit from a whole new audience seeing your video.

9. Have a consistent posting schedule.

The ideal goal for a new YouTuber is to post a new video at least once a week. If that’s all you can do, great, but make sure you’re consistent. Your subscribers count on seeing your new content when it’s time to arrive.

If possible, try to produce even more videos each week, but choose quality over quantity. Each video should feel like it took as much time and effort to make as the other videos on your channel.

Also, don’t forget to add the YouTube “follow” button to your website to attract more subscribers. It only takes a few minutes to install it on your blog or website, and your visitors can follow you on YouTube with a simple click. It’s a totally free and effortless way to start building your YouTube audience today.

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