How to get more subscribers on TikTok

How to get more subscribers on TikTok

How to get more subscribers on TikTok

Are we looking for easy ways to gain more subscribers on TikTok?

In this article, we’ll look at effective strategies you can use to gain more subscribers on TikTok.

To take full advantage of TikTok, you need a solid presence on TikTok. The larger your audience, the more opportunities to increase your brand awareness and attract your potential customers.

The days of using fake subscribers and bots are over. It would help if you had real subscribers who would show real commitment to your brand and eventually buy your products or services. It’s time you learned the strategies that will help you gain real subscribers on TikTok.

How to get more subscribers on TikTok
How to get more subscribers on TikTok

Let’s get started!

Summary

  • Create content for your target audience
  • Follow the latest TikTok trends 
  • Use the right hashtags in your captions 
  • Publish videos at the right time
  • Publish your TikTok content on other social networks
  • Collaborate with TikTok influencers
  • Use UGC to increase engagement 
  • Interact with content that compliments your brand 
  • Use a CTA at the end of your videos 
  • Try advertising on TikTok 
  • Conclusion

Create content for your target audience

One way to get more subscribers on TikTok is to create quality content that resonates with your target audience.

Creating good content takes time. It would help if you didn’t waste your time creating content that your target audience won’t appreciate. 

Your goal should not be to gain millions of subscribers. Your goal should be to attract the right subscribers for your brand. This means you will attract subscribers who will:

  • Connect and interact with your TikTok content
  • Are you interested in any product or service you offer 
  • Buy your product because they like your content

It would help if you had subscribers who regularly interact with your content. The more engagement you receive, the more likely you will appear on the “For You” feed. Appearing on the “For You” meal will help increase the visibility of your content. The more TikTok users see your videos, the more subscribers you will have.

There are millions of users on TikTok. So how can you define your target audience?

How to define your target audience on TikTok

Defining your target audience is not a complicated task. Ask yourself the following questions to help you: 

What product or service do you plan to sell? 

If you plan to monetize your TikTok account someday, the content you post needs to align with that goal – create incredible videos that promote your business goals.

For example, Gymshark, a fitness and bodybuilding clothing and accessories brand, creates content for its target audience – fitness and bodybuilding enthusiasts. They make workout videos, fitness tips, and workout challenges for people who want to stay fit and healthy.

What product or service do you plan to sell? 
What product or service do you plan to sell? 

They’ve found their niche, and it’s working out great for them so far. They recently reached 2.2 million followers on TikTok.

What kind of content do my Instagram followers like on TikTok?

Most of your Instagram followers are also on TikTok. Ask them, via a poll or questions on your Stories, what type of content they’d like to see on TikTok. They’ll give you plenty of content ideas to create. 

Who are my competitors?

If you’re just starting and don’t know what your target audience will like, take a look at the content your competitors are posting. Try looking for keywords or hashtags related to your niche. This will help you develop ideas on what type of content to create.

When you create content relevant to your target audience, you get more engagement. The TikTok algorithm favors high engagement videos and will boost the visibility of your posts. The more people who see your videos, the more subscribers you gain.

Follow the latest TikTok trends

Trends are the essence of TikTok. Whether it’s challenges or dance videos, there’s always something new trending on the platform. If you want to increase your subscriber base on TikTok, you need to be part of these trends. 

Participating in the latest trends puts your content in the spotlight – who knows, your video might go viral and bring you hundreds of subscribers 😉 

Tip:

  • When you participate in a trend, make sure your video stands out from the crowd.
  • Create a video that will grab users’ attention.
  • Be funny and creative. 

Here are some ways to discover the latest trends on TikTok: 

  • Scroll through the “For You” feed to see what other users share. This will give you an idea of what’s happening on the platform.
  • Check out current hashtags and challenges on the Discover page.
 ways to find out about the latest trends on TikTok
 ways to find out about the latest trends on TikTok

When it comes to hashtags and challenges, the best thing is to choose what best fits your brand. Challenges and hashtags are among the most effective ways to increase your visibility.

  • Check out the most trending songs on the platform. When users find a song they like, they want to see what other videos have been created using that song. If you create a video using popular music, you’ll increase the chances of your video being seen.

Here’s how to find the hottest songs on TikTok: 

  • Click on the + button on the home page 
  • Then click on the “Sounds” button
  • Once you click the Sounds button, you’ll be taken to a page where you can see all the trending songs on the platform.

Use the right hashtags in your captions. 

As with all other social networks, adding hashtags to the captions of your posts will help improve the visibility of your video.

Use the right hashtags in your captions
Use the right hashtags in your captions 

Adding hashtags to your caption will increase your video’s likelihood of being visible in the For You feed. When users search for that specific hashtag, they will also find your video. 

You can use general hashtags like #Fyp, #ForYou, or #ForYou, or content-specific hashtags like #makeuptutorials.

The best practice is still to use hashtags specific to your content. General hashtags are saturated, making it difficult to get your videos to the top of the For You page. More particular hashtags related to your content will make it easier for users to find your videos.

So, if you create videos related to beauty and makeup, for example, you can add specific hashtags like #tutomaquillage and #astucemaquillage in your captions.

Publish videos at the right time

If you want to increase the number of interactions on your videos and eventually your number of subscribers, post your content at times when your audience is most active. You’ll receive more likes, comments, and shares if you post at times when the platform is most crowded.

You’ll find several articles online that provide pointers on the best times to post on different social networks, but be aware that there is no one-size-fits-all solution. It’s best to do your research. Take several weeks to experiment with other posting times and determine when you get the most engagement.

If you use a TikTok pro account, you have access to detailed analytics. In the statistics dashboard, you’ll find the times and days your audience is most active on TikTok.

Publish videos at the right time
Publish videos at the right time

Note: TikTok displays data in the UTC zone. To see when your subscribers are most active in their location, you’ll need to convert time zones.

Publish your TikTok content on other social networks

After uploading your video to TikTok, promote it on other social networks as well. 

Posting your TikTok content on other platforms such as Instagram will help you drive traffic to your TikTok account. Boost views on your videos, and most importantly, increase your subscriber count.

The good thing about TikTok is that you can easily upload your videos directly to your photo gallery.

To save a published video, click on the Share button and then the Save Video button. 

Tip: Since TikTok videos are short, publish them as Stories on Instagram and Facebook. You can also create a compilation of your best TikTok videos and post them on Youtube.

Since your goal is to increase your number of subscribers on TikTok, always make sure to add a call-to-action at the end of your videos to encourage your viewers to subscribe to your TikTok account.

Collaborate with TikTok influencers

Collaborate with TikTok influencers
Collaborate with TikTok influencers

As a brand, one of the most effective ways to increase your TikTok followers is to collaborate with influencers. 

TikTok influencers already have thousands of followers who are interested in their content. By collaborating with them, you can reach a wider audience. 

Take Chipotle as an example. To build their brand presence on the app, they partnered with several influencers to create challenges. These challenges went viral very quickly, with thousands of fans participating.

One of their most popular challenges is the #guacdance.

To date, the challenge has 2.2 billion views.  

Tip: Don’t collaborate with an influencer because they have a large following. Find the best influencer to represent your brand. 

The best practice is to choose influencers directly related to your niche or industry.

Also, analyze the influencer’s engagement rate. Some influencers have a large number of followers but a low engagement rate. The more engagement an influencer has, the more attention your brand will receive.

Working with influencers is one of the leading marketing strategies on TikTok. Check out more marketing strategies on TikTok that you can try today.

Using UGC to increase engagement 

Are you hoping to get more engagement and subscribers on TikTok? You can achieve both through user-generated content (UGC). 

On TikTok, UGC created by your audience will help you build trust in your brand, increase the number of interactions, and consequently gain more subscribers. No matter how many subscribers you have, please encourage them to share content related to your brand, and when they do, share it again.

If you’re a brand that sells physical products, sharing UGC is a great way to increase brand awareness and boost engagement. For example, if you sell beauty products, ask your customers to create tutorials using your products. You can then re-share their videos on your account.

Tip: When you upload a user’s video that you want to share on your profile, you don’t have to worry about running into problems with crediting the video’s creator. TikTok automatically adds the content creator’s nickname to any video you upload.

Here’s how to get user-generated content on TikTok: 

  • Start a hashtag trend: encourage your followers to share content using a branded hashtag you create. The advantage of using a hashtag is that you can easily track user contributions.
  • Use your bio: You can use your bio to encourage users to share a post related to your brand for a chance to be featured.

Here is an excellent example on Instagram that you can replicate on TikTok.

a good example on Instagram that you can replicate on TikTok
a good example on Instagram that you can replicate on TikTok
  • Run a contest: A TikTok competition is an excellent way to encourage users to create content related to your brand. You can also ask users to subscribe to you to participate in the contest. The key is to offer a prize that will encourage them to participate.

Interact with content that compliments your brand 

A simple but effective way to increase your followers on TikTok is to interact with other creators’ content that compliments your brand.

The primary way to interact with other users’ content on TikTok is through likes and comments.

You are likely to get more subscribers when you interact with other people’s videos on TikTok because other users see your interactions; this will lead them to check out your profile and interact with your content. The key is original comments that will catch the attention of other users.

Tip: To take full advantage of this strategy, comment on videos from popular influencers on TikTok. They usually have a large number of views and interactions. This will increase the chances that many people will see your comments.

When users view your profile and like your content, they will subscribe to you. So, while you are busy commenting, share original content on your profile because, ultimately, your content will convince them to subscribe to you.

Use a CTA at the end of your videos. 

Posting excellent content might not be enough to get TikTok users to follow you. 

Use a CTA at the end of your videos to push them in the right direction. You should also add a CTA in the caption of your post. 

Using a CTA to directly ask users to follow you will increase the chances of doing so. A simple “Follow us for more videos” will do the trick. You can add it as a simple text at the end of your video.

Tip: You can also run a contest. Users will have to subscribe to you to be eligible for the prize. 

In the example below, Merci Handy went a step further by asking participants to tag their friends. This is a great way to increase brand awareness.

Try advertising on TikTok

Brands looking for a quick way to increase their subscriber base should consider advertising TikTok.

Advertising on TikTok, you can ensure that your content reaches the right audience, which means more engagement;

TikTok has a variety of advertising options for you to choose from.

Try advertising on TikTok. 
Try advertising on TikTok. 

Conclusion

This article has seen ten ways to increase your number of subscribers on TikTok. These strategies will allow you to increase your brand awareness, generate engagement, and, as a result, gain more subscribers. 

One thing to remember is that creativity is the most critical factor on TikTok. Create great content if you want TikTok users to interact with you and your content.

Like most social networks, TikTok’s algorithm rewards posts with a lot of interaction. So the more engagement you have, the more likely your videos will be featured on the “For You” feed and seen by many people.

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