How to gain subscribers on TikTok 7 tips

How to gain subscribers on TikTok: 7 tips

1. Reach out to Generation Z to gain subscribers
Gucci TikTok

For some, TikTok represents teenagers doing dance challenges. Yet brands like Gucci and Aerie are now represented on the platform and have a large following.

Even though 41% of users are from generation Z, i.e., between 16 and 24 years old, they are still a loyal audience. This is an opportunity for your company to strengthen its reputation with this generation and to build loyalty for years to come.

Read also: Marketing: how to communicate with Generation Z?

2. Gain subscribers by optimizing your TikTok profile

TikTok Aeri
What image do you want to give on the platform? Think about it before you create your profile.

Here are three tips for creating an attractive profile:

Choose a profile picture that is both professional and engaging. TikTok users don’t hesitate to subscribe to an account because they like the profile picture.
Choose a short, memorable username. If you are present on other social networks, it is best to keep the name you already use to remain consistent and not to confuse your existing audience.
Complete your profile with all the information you need to tell your followers about your brand.
Delegate the creation of your Tiktok profile to a freelance community manager. Your profile will be optimized according to your values to best address your target and thus gain subscribers!

Read also: Instagram or TikTok: how to choose?

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3. Offer original and fun content to your followers

Offer original and fun content to your followers

TikTok is an entertainment platform, so you must offer entertaining content to your subscribers. You will have to rely on originality and creativity to make a place for yourself on this network and not just copy other influencers.

To do this, define the style of the videos you want to offer and then edit them with the application’s editing options. You can also use more sophisticated video editing applications to add value and provide exclusive content.

Always keep your videos short (around 15 seconds maximum) to avoid boring your subscribers and maximize your chances of posting viral videos.

Need some inspiration?
Discover six creative ideas for your TikTok videos!
You can entrust the production and shooting of videos to freelancers. It’s cheaper than an agency and will save you time and subscribers on TikTok!

Also, read six reasons to advertise on TikTok Ads.

4. Choose your posting times

Choose your posting times
To increase your reach, consider posting at peak times. On TikTok, you can reach more users between 11 am and 5 pm.

It is still recommended to study the behavior and habits of your followers on the network to know when they are active. You can then create an editorial calendar to organize and schedule your video posts.

Also read: TikTok Ads: a guide to advertising

5. Interact with other influential accounts

Interact with other influential accounts
Foot Locker TikTok
This technique for gaining followers on TikTok also works on other social networks. Feel free to follow influential accounts by leaving comments and liking posts. It is recommended to interact with profiles that are related to yours.

Again, be creative and original when leaving comments. It’s the best way to stand out and capture users’ attention. You can also subscribe to different interesting profiles to maximize your chances of attracting new TikTok subscribers.

Read also: 6 techniques to generate leads from TikTok
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6. Share your TikTok videos on other social networks

Share your TikTok videos on other social networks
Why not share your creations on other networks?

This is an opportunity to offer new content to your existing subscribers, arouse their curiosity, and invite them to discover your brand on this platform from a new angle. This can be an excellent way to increase the number of TikTok subscribers.

Attention
Make sure you keep the same identity on all networks so as not to destabilize your subscribers.

7. Participate in challenges on TikTo

Participate in challenges on TikTok
A must on TikTok, the challenge offers the possibility of creating viral content. The principle of a challenge is to create a video where you sing or dance to a musical background.

To make your video accessible to a maximum number of users, use the most popular hashtags and increase your number of subscribers.

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