How to find theme ideas for your YouTube channel-Find Your Niche

How to find theme ideas for your YouTube channel-Find Your Niche

With over 300 hours of video uploaded to YouTube every minute. Suppose you want to be popular on YouTube and be able to monetize your YouTube channel. In that case, you will need to find a popular and exciting video topic idea to attract an audience and multiply views on your channel. At the same time, a good video editor can help you a lot.

Wondershare Filmora includes all the essential editing tools, such as trimming and joining a video, rotating a video, splitting, color adjustment, and voice recording. It even lets you take your video to the next level by offering over 300 visual effects, scenes, intros/credits, green screen, and picture-in-picture. It also has an effects store, called Filmstock, for videos, video stock, images, music, and audio that you can subscribe to.

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It’s not easy to find the perfect niche on YouTube. You will need a lot of creativity, self-awareness, directed intention, and focus so is prepared to invest your time and energy in the YouTube Marketing process. If you don’t get it right the first time, take some time to figure out what went wrong and try again. Let’s look at how you can start gaining an ideal audience for your YouTube channel.

The key is to figure out how you can bring something unique or exciting to YouTube. It’s best to combine your passions, hobbies, and knowledge to produce great videos. For example, if you want to do cooking tutorials and have traveled all over Asia, why not make an Asian-inspired channel? Or, if you have a passion for fashion but work as a recruitment consultant, why not offer content on how to dress for work and a job interview?

It would be best to find a middle ground where your passion and talents meet the genre of your video; this is where you will find your niche.

How to find theme ideas for your YouTube channel-Find Your Niche

Why is it important to find your niche?

Finding a niche is about giving your followers what they want to see. Imagine traveling abroad, and you want to upload video vlogs about your travels every day. Almost all of your content is about a journey, but randomly, you decide to upload a video about plastic surgery one day. Your video became popular, you got more than 30k views, but only five people subscribed to your channel; why?

The answer is simple. Those who watched the plastic surgery video will have noticed that none of your other videos are related to this topic, so they probably won’t follow you because you don’t post plastic surgery topics constantly.

From your subscribers’ point of view, they want to know that when they subscribe to your channel, they will get a lot of quality content about the things they are most interested in.

Find a targeted audience on YouTube.

The smaller and more specific your focus, the easier it will be to find and keep subscribers. For example, if your niche is about dog training, why not focus on Golden Retriever dog training? If you’re making a vlog for parents, make it specific to mothers of boys or twins.

Making your focus more narrow will make it easier to advertise to your audience and make your content more appealing.

How to find your niche?

If you still don’t know how to identify the best niche for your YouTube channel, let us help you. Here are a few key elements to take into account. When it comes to finding a place, this will help you be where you need to be:

What are you good at, and what are you passionate about?
Make a list of things you’re good at. Don’t be modest; this is not the time. Think about what other people ask you to help with and where you feel most confident. Knowing what you are talented at is essential to start with.

One example is the famous YouTuber PONY Syndrome, a makeup artist known for her Taylor Swift makeover. She realized that many people asked her for makeup tips, so she started making videos about her makeup techniques. Now she has four million subscribers and a profitable YouTube channel.

Many times it’s the combination of your talents and passions that make you unique. Coach Tulin is a wonderful woman who is passionate about exercise. She has created a popular channel where she shows how to modify popular practices to make them accessible to plus-size people. She has fewer followers than other famous YouTubers, with only 89k, but she has hugely influenced her field.

Subscribers who get your help will come back again and again. Although we all enjoy having a few laughs watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are the ones that genuinely help people.

How to find theme ideas for your YouTube channel-Find Your Niche

How do I know if my niche has enough people?

Once you already have an idea of your potential niche, you’ll need to make sure some people want to watch it. Think of a video you could make for your niche, and try searching for it on YouTube to test this. If there are a lot of results, your niche probably isn’t that precise. If there are zero results, probably no one is looking for that kind of video.

You have to find a balance between the two extremes. If a couple of well-established channels have done a video or two on your topic but haven’t focused on that, you can be sure there’s an audience but not a lot of competition. You can also look for something with many articles or websites, and you’re the first to create content about it on YouTube.

What will you do differently than other channels?

Viewers have many options when choosing fun, quality content to watch. You have a better chance of success if you imbue your video with your personality and style; this is what will ultimately make you different from other channels talking about the same topic.

There are many ways to bring excitement to your YouTube channel. Think about how you look, how you speak, how your intro is, the effects used in your video, the overall concept, and the direction of the camera work. The possibilities for making unique and exciting videos are almost limitless, but you’ll have to be creative if you want to stand out from the crowd.

Can you make money in this niche?

Most people start a YouTube channel with big dreams of making a lot of money with the time invested in their pipeline. However, if you’re in the wrong niche, you might stumble before getting started. Researching whether it’s possible to monetize your niche on YouTube is crucial; here’s one way to do it:

Do you think any companies could sponsor your videos?

Can you create a side business along with your YouTube channel?
Sponsorships can be very lucrative but very hard to get; are there any companies with products you can use in your videos? As an alternative business, you can think about offering services such as private consultations or selling products through Amazon with an affiliate system. The important thing is that you have a plan from the beginning.

You need to be in love with and inspired by your niche because you’ll be making videos on this topic for many years to come. Are you sure you’ll be excited to talk about this topic next year? Will your passion for the content stand the test of time? Try to project how your life would change over the years and whether your niche is viable for you over time.

Popular YouTube Topics

Some YouTube topics are more straightforward to monetize than others. That’s not to say that you have to restrict yourself to these topics, but if you’re lacking inspiration, you’ll find that these areas are an excellent place to start your search.

How to find theme ideas for your YouTube channel-Find Your Niche

1 Makeup

This is undoubtedly one of the most popular niches on YouTube; makeup can be an excellent place to start. Although you’ll run into a lot of competition here, there is a massive audience.

2 Video games, aka gaming

Video game YouTubers are probably the most recognized; who hasn’t heard of elrubiusOMG? And they are making money doing what they love: video games. It’s tough to stand out among all the people in this niche, but if you can be fresh and different, you could start building your fan base.

3 Food

If you love to cook or even eat, cooking channels can be fabulous. Showcasing recipes is a surefire way to make money. You can showcase your way of cooking, show off your cooking tools, professional cooking utensils, etc.

4 Technology Reviews

We all love using technology in our homes, at work, and in our pockets, and we want to know if we are buying the best and using it the right way. People are hungry for this kind of content, whether apps and software or hardware.

5 Travel

Travel channels are one of the most successful video content on the web, and people love to see what the outside world looks like. Invest in a good camera and find a good angle for the places you visit, perhaps the best places to eat, hidden spots, etc. Make an engaging story of each class to differentiate yourself from the other channels.

6 Fashion

Fashion can be great for YouTube, from giving your opinion on clothing and accessories to keeping the audience updated on the latest trends. It’s a great niche to get sponsors and earn affiliate programs.

How to find theme ideas for your YouTube channel-Find Your Niche

7 Sports

You’ll never run out of content if you’re busy keeping people updated on their favorite sports teams. Just be careful not to show copyrighted material, as you could see all your work censored by YouTube.

8 Animals

It was cat videos that brought the idea of the viral video to the world, and even today, these animal videos can get huge audiences. In addition to filming animals doing funny things, you can also make videos about animal care, training, and pet product reviews.

9 Photography

Thousands of photographers search YouTube for tips on how to take better photos. Photography channels can also review cameras and photography equipment and benefit from affiliate links by making these videos.

10 Movies

If you’re a movie fan, why not bring your opinions about the big screen to the small screen? Do movie reviews, analysis, ratings, or you can even make movie parodies. Just check very well any copyright issues.

11 Tutorials on How to do something?

Everyone needs to know something in their life, whether it’s the most specific topic. Such as how to put on a tie, iron a shirt, or how change the fuses in the car. Answering these questions could lead you to rank very high and get millions of plays.

12 Music

You have to be careful when making a music channel, as on many occasions, you won’t be able to put the actual track because it is copyrighted. However, you could comment on music news, give tips on instrument care or even teach people how to play one. This is an excellent way to get yourself or your band is known if you are a musician.


One of the fastest-growing niches on YouTube is ASMR (Autonomous Sensory Meridian Response). Using soothing sounds or images to relax viewers, ASMR YouTubers seek to create a physical response in the viewer as they watch what’s happening in your video.

14 Lifestyle

Lifestyle vloggers are those who don’t fall into a particular niche. They are usually heavily involved in the YouTube community, sharing personal information about themselves and their interests with the audience.

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