How to create effective Facebook ads with a budget of € 50

It’s easy to spend money on Facebook trying to reach the right audience. With all possible targeting options, it’s impossible to run out of ideas for your campaigns.

In the last three years, I have spent more than € 500,000 on Facebook Ads or Facebook Ads, I have created more than 500 campaigns, and I have tested countless advertising strategies working with different brands and products.

And, in this article, I am going to tell you about my three best advertising strategies for Facebook so that you can copy them without having to spend half a million euros on them. These campaigns are cheap but incredibly effective. They have always worked, no matter what the product is.

Use Facebook advertising as part of your social media strategy to get the best results.

This is what you will learn in this post:

  • Tips for making great and effective retargeting campaigns.
  • How to get the most out of your sales campaigns.
  • The cheapest way to get new customers.

Also, at the end of this post, you can download some templates to create your ads. Easier, impossible!

Let’s Get Started: Find Out My Top 3 Advertising Strategies For Facebook With The Highest ROI ( Return On Investment ).

  • 1.Retarget your store visitors.
  • You can skip everything else, but retargeting is an essential step that every store owner should do. With that said, I suggest you set up your retargeting pixel on Facebook and start growing your retargeting list as soon as you launch your store. Here’s why:

On average, 95% of visitors leave without buying (ENG). These people found your store but left without buying because they were distracted, it was a wrong time (for example, they were at work) or for any other reason.

Retargeting means reminding your potential customers that they have “unfinished business” with your store. You show ads specifically to people who have already been to your store. By doing so, you have the opportunity to convert abandoned carts into sales.

The results speak for themselves: the average ROI for retargeting ads is 200% or more (ENG). In other words, for every € 1 that advertisers spend on their retargeting campaigns, they generally get back at least € 2. Why does it work so well? Because it is always easier to convince people who already know your brand than people who have never heard of you.

Three tricks to create effective retargeting campaigns

Now that you know why retargeting is a must for all online marketers, here are three ideas for your next retargeting campaign. I have tried these ideas myself, and I have to say that the results were impressive:

  1. 1Advertise the products that interest your visitors

Dynamic Facebook Ads allow you to customize your ads based on past actions taken by your store visitors. You can show ads with the exact products and designs that the visitor is interested in. This type of advertising is highly personalized and relevant; it shows the effects a person has seen (and therefore recognizes) and helps you get their attention.

To use dynamic Facebook retargeting, you must have a Facebook page for your brand, a Facebook Ads account, and the Facebook pixel installed on your website. You also need to create your product catalog on Facebook or record your products in Shopify, WooCommerce, BigCommerce, or Magento.

  1. 2Highlight your best advantages in the ad

Sometimes people leave without buying because they have some doubt. Therefore, one way to convince them that it is a good decision is to highlight the best advantages in your retargeting campaigns.

Do you offer free shipping that others don’t? Mention it in your ad to make your offer look better. Do you guarantee 100% satisfaction? Highlight it to boost confidence. Any unique feature can be turned into an asset.

It is common practice in e-commerce to retarget visitors and offer them a discount on their purchase if they complete it on the spot. Another way to encourage people to finish their investment, but without lowering the prices, is to highlight the main advantages in the ads.

  1. 3Convert your store visitors into followers of your Facebook page

Not everyone who visits your store has to want to buy right away. Some will love your products but will put off buying for some personal reason. Others may have purchased recently, and while they’re still interested in your brand, they won’t be buying anything else for a while.

Showing ads to these people to encourage them to come back and buy something won’t work. However, what will work is to redirect your previous visitors and invite them to follow your Facebook page. This tactic allows you to add high-quality followers to your page and then engage with them until they are ready to come back and buy.

Who else to target in retargeting campaigns?

In addition to your previous visitors who did not buy anything from your store, you can also target people who did buy something and sell them products related to the ones they purchased. For example, you can target customers who have purchased a t-shirt and advertise sweatshirts to them.

  • 2. Create a campaign around your offer

Sellers worldwide, online and offline, offer a multitude of offers to their customers. If you want to participate in the eCommerce game and compete with other sellers, you will have to do it too. Whether a discount or free shipping, virtually any proposal is welcome.

To get the most out of your offer and make sure it’s seen by as many buyers as possible, divide your ad campaign and budget into three stages: pre-campaign, movement, and post-campaign.

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Stage One: Build Buzz About Your Offer With Pre-Campaign

A week or two before the sale begins, create a campaign announcing that there will be a special offer or free shipping in your store. With these ads, you may not generate many sales, but that is not the goal. The goal of these ads is to build excitement about your offer and prepare your customers to be encouraged to spend money.

That’s precisely what we did with Startup Vitamins – here’s the pre-campaign announcement ahead of its book sale:

facebook ad sv

In the meantime, be prepared for those who will click your ad and end up in your store. Don’t let them walk away and forget – create a unique pop-up or landing page where the potential customer can leave their email, for example.

The email contacts you have obtained will be helpful in email marketing, and our experience shows (ENG) that these people have a firm buying intention. Think about it: these users have expressed interest in your brand not only by clicking on your ad but also by giving you their email. Use it to send them a personalized email.

Stage two: Launch your campaign

When you’ve created enough interest around your offering, and your target audience is already in the know, it’s time to launch the actual campaign and post it on Facebook. Here’s how Startup Vitamins did it:

facebook ads sv ii

To make your ad more attractive, highlight the offer in your ad copy with the end date of your campaign. This will increase urgency and drive impulse purchases.

Stage three: convince your undecided customers with the post-campaign

There will be users interested in your offer, but they will not buy anything for some reason. Some will hesitate, others will forget and miss the deadline. You can still turn these people into your customers with a post-campaign. This is how you can do it:

Target your store visitors who did not complete their purchase (a retargeting) and then show them a personalized ad the day after the sale has ended. The ad highlights that the sale is over but, for a limited time, they are given a second chance to shop at a special discount.

Two essential details about post-campaigns:

First, the post-campaign should only last for a short period: just 24 or 12 hours. The idea is to urge insecure visitors to make the purchase as soon as possible since this time it is real: the campaign will finally end.

Second, you should always offer a lower discount in the subsequent campaign because there is nothing more disappointing than realizing that a brand has tricked you into buying as soon as possible, even though the drive is still running. If you offer a 30% discount during the campaign, offer a 20% during the post-campaign.

Startup Vitamins spent 120 euros on this campaign, with which they made 457 euros. The campaign closed with an ROI of 380%.

Who to target in similar campaigns?

  1. Your followers on the Facebook page. Those are the people who are already interested in your products and your brand and will be happy about the offer.
  2. Your existing clients. Get in touch with them on Facebook by uploading your customer list and showing them ads that complement your email marketing.
  • 3.Run a campaign to collect emails (and seal the deal through email marketing ).

People need to become familiar with a brand before they are ready to open their wallets and spend their money. Once they recognize your brand, it is much easier to convince them.

You can advertise until users see your ads multiple times and start to recognize your brand, or you can go the cheaper route and use ads to collect emails. It is safer to leave an email address than to leave your credit card information. Remember that you are still selling to a potential customer, but the currency is their email this time.

How to collect emails

First, you must offer something valuable enough that people are willing to “buy” with your email. It can be anything you can give for free.

Here are some ideas to grow your email list:

  • A special discount or code for free shipping.
  • Your designs as a mobile or computer wallpaper.
  • A helpful blog post (for example, if you’re selling posters, you can share a post that gives little-known interior design advice).
  • An ebook (a lookbook that presents your latest designs).

For example, Startup Vitamins put their designs on mobile backgrounds that everyone can download for free and created this ad on social media (Facebook, more specifically):

facebook ads sv iii

The ad directs people to a landing page where they are asked to leave their email address:

facebook ads sv iv

After submitting their email address, they are redirected to another page to choose which design they want to download as their wallpaper.

However, Startup Vitamins’ particular campaign did not end there. Here’s how we made it even more effective:

Email Promo Example

First of all, we target our mobile ads exclusively, just because we give away mobile wallpapers. And we are targeting only iPhone users rather than all smartphone users because Startup Vitamins sells iPhone cases.

With the announcement, we collect emails and, a few days later, we email them an offer to buy a case for their phone. Since we knew that the people who had subscribed to the ad were interested in Startup Vitamins and our designs and, in addition, we had explicitly targeted iPhone users, the following email offering a matching phone case was! a complete success!

The campaign ended with a 300% ROI and a list of 200 leads that we can then convert into sales through email marketing.

Whom should you target in similar campaigns?

  1. Similar audiences. Those are the people who are similar to your current customers or store visitors. These people may like what you are selling as they have similar interests as your existing customers who have already bought something from you. 
  2. Interest-based audiences that are relevant to your store’s niche.

conclusion

I have been using these advertising strategies on Facebook over and over and over again. Because they work and, more importantly, they are cheap.

Here’s my last tip: try combining several of these tactics at once for the best results. Try to superimpose them and simultaneously execute several campaigns that supplement each other, thus generating sales that go smoothly and a machine that generates potential customers.

For example, run a retargeting campaign that invites people to join your Facebook page, run a sales campaign and target your page’s followers. Or, run your campaign to attract potential customers and then target it to the people who have opted to participate, showing them ads with your products that have to do with what they have recently downloaded.

The main lesson I learned after spending more than € 500,000 is that you don’t need a huge budget to advertise on Facebook and see results. You should only direct those funds to advertising methods that offer the best chance of success. For example, targeting individuals who have already shown interest in your brand. It’s an obvious choice, and it’s hard not to win.

Now that you know my most effective Facebook advertising tactics go ahead and try them out for yourself. And don’t forget to leave us a comment telling us what to try first!

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