How to create ads on Facebook? A step-by-step guide to launching your Facebook Ads campaigns in record time

Facebook is the king of social networks: it has more than 1,500 million users, receives 900 million daily visits, and there are already more than 30 million companies that have a presence on the social network, making it the main engine of its strategy of social media.

And since data never lies, it shows that your customers are on Facebook, so why not look for them there?

You have two ways to use Facebook to reach your audience and get your posts to call the most significant number of people:

1) through the organic scope; that is, the number of people who see your publications because they appear in their news feed because they are your followers or contacts of followers who have made interaction with your journal.

2) through Facebook advertising, creating specific ads through Facebook Ads to reach the audience you want with the requirements you specify.

And while the organic reach allows you to reach only a part of your followers, Facebook Ads connects you directly with all those people to whom you want to transmit your message with which you make sure you reach the audience you wish to in the time you want. Precisely about this last option, we will talk to you today.

So if you want to know how to use Facebook Ads to get more customers, keep reading because below, we will show you a step-by-step guide, so you know how to become an expert on Facebook ads

What are Facebook Ads, and what are the advantages of using them for your business?

Since its launch in 2004, Facebook has not stopped growing in all directions, and that also applies to its advertising platform, Facebook Ads.

To explain it, Facebook Ads is the system through which you can promote your Facebook page, website, event, or application by creating text, graphic, and video ads displayed on the home, profile, and images of paying users. Just for the views or clicks, you receive.

That way, you can create ads and show them specifically to the audience they are aimed at depending on the budget you choose; so that your ads can be promotional, commercial, institutional, news, or of any other type depending on what you want to transmit and communicate.

The truth is that the Facebook Ads tool has become one of the most used online advertising channels in recent years since it allows investing in advertising by segmenting the audience with which the investment is maximized, and most importantly: it is achieved convert the target audience into future customers.

If you are wondering why you should use Facebook Ads, in this image, we show you eight reasons to bet on advertising on Facebook, although there are many more advantages that you will discover along the way.

So if by now you have decided that you want to start creating your ads with Facebook Ads – and if you’re going to improve the numbers of your business, it is an option that you should seriously consider – stay there because we are going to teach you how to create your ads with Easy and fast Facebook in just six steps that you can start implementing from now on.

How to use Facebook Business in 6 steps to convert your target audience into future customers

Enter Facebook Ads

The first thing you should do to create an ad on Facebook is to click on the “create ad” option that appears on the left bar of the social network; although if you prefer, you can also directly access Facebook Business by going to facebook.com/business and pressing “create an ad.”

Facebook Ads

Choose the objective of your campaign.

Once this is done, you must choose the objective of the campaign. As you can see in this image, you have a list to choose between 11 goals depending on what you want to achieve with your ads:

You have many options to choose from to make your ad as effective as possible!

Set up the audience

Without a doubt, this is one of the essential parts of the campaign since here you will specify who will see your ads.

Make-good-choices

To achieve this, it is essential that you first know who your Buyer persona or ideal customer profile is to see whom you should target your ads.

Also, especially if you are starting, you will most likely have to experiment with several different options until you find the audience that fits perfectly.

To help you achieve this and thus increase the effectiveness of your outreach efforts, Facebook allows you to segment your audience in 3 different ways :

      * Segmentation by Interests

One of the ways that Facebook offers you to reach your audience is through the interests that people indicate in their biographies.

In this way, you can show your ads to people by segmenting your audience based on different types of data such as agesexcity and country in which they live, the applications they use on Facebook, the pages or Fan Pages that which have given me Gusta, the games in which they have participated, the groups of which they are part and more. Likewise, activities outside the social network are also taken into account.

Thus, in Segmenting by Interests Facebook, you can create one audience from specific interests.

For example, if you have a women’s clothing store, you can search for all the people who are women between 25 and 35 years old, who have indicated that they like the Fan Pages of the leading brands you sell, who live in the city in the what your business is, etc.

      * Custom Audience or Personalized Audience

Custom Audience or Personalized Audience is a database of users you already know and to whom you want to show specific ads.

These are clients or users that you already know somehow, which is why you have some of their data. At the same time, there are different types of Custom audiences according to the kind of source from which you have obtained the public information. These are:

  • A database: In this case, it can be a list of mobile phone numbers, Facebook IDs, or emails. In general, they are usually clients that you already know, which is why you have their data.
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  • Web traffic: Here, public information is obtained from people’s visits to your website. This typology is ideal if you want to display ads to users who have already visited your website. You need to create a tracking pixel (learn how to do it in this article ).
  • Use of your mobile application: In a similar way to the previous case, the information is collected from people’s visits to your mobile app. For that reason, it is recommended that you need to show ads to your app users. In this case, you have to insert the code that Facebook gives you in your application to start the creation of your Custom Audience.

      * Lookalike Audiences or Similar Audiences

Lookalike Audience —or Similar Audiences if your Facebook account is configured in Spanish— is an audience created from a Custom Audience. This modality is of great benefit to maximize your reach since it allows you to generate an audience “similar” (that is, with similar characteristics) to the one that you have uploaded as a Personalized Audience in the first place. Thus, to work with Lookalike Audiences, you must have a Custom Audience in advance.

Thus, from your Personalized Audience, you can use the Lookalike Audiences option to identify users with similar traits to those who previously interacted with your brand or website.

That way, you considerably increase your chances of generating leads. Likewise, this strategy is very effective in increasing the number of fans of your Fan Page and getting a message to the right people (for example, journalists, if you want to make an announcement known to the press).

Important! Whichever case you choose, remember that your ads must be attractive and relevant to your target audience for your campaign to be effective.

Define your budget

Now that you have segmented your audience and you know whom you are going to direct your ad to, it is time to choose the daily budget and the duration of the campaign, that is, if you want to start it from this moment or if you prefer to define a start and end date.

Best of all, it is not necessary to invest a minimum budget, but you can choose between two types of payment: the bid per thousand impressions (CMP) or the bid per click (CPC).

If you choose the CMP option, you will pay every thousand times that someone sees your ad, even if that publication does not get any action or click, and in fact, it is an excellent option to increase the brand’s visibility on the network.

On the contrary, if you choose the CPC option, you will only pay for each click made on the publication, thereby ensuring that the user saw your ad and clicked on it. And although it is a slightly more expensive and less massive option, it will allow you to obtain more precise statistics and adjust your budget to your objective more effectively, making it an excellent choice for small and medium-sized companies that are just starting.

Besides, there is also the option of a single daily reach so that your ad is shown only once a day to the same user, but it is not the most recommended for small audiences or advertisements located on the right side of Facebook.

Create your ad

When you have configured all the technical parts of the campaign and decided whom you are going to target your ads, it’s time to design the ad so that it is as attractive and eye-catching as possible for your audience.

For this, you must take into account some requirements, such as:

  • Take the time to create a good headline.
  • The title must not exceed 25 characters.
  • It would help if you created a description according to the ad’s objective.
  • The description is limited to 90 characters.
  • Use good images, buy one if you have to and make sure they are adapted to the measurements.
  • If your image includes text, make sure that it does not exceed 20% of the total space (Facebook Ads incorporates tools to control it, such as the grid ).
  • Before posting your ad, use the option “view prior” to see how it looks.
  • Make sure the ad looks good on all devices.
  • Don’t forget to include a good call to action that is irresistible.

Do you need ideas? These three examples can help you get an idea of ​​how to run your ads:

Monitor your campaign and measure the results

Once your campaign is up and running, you need to follow up to see how it performs to achieve the best possible result.

For this, it is essential that you measure the results of your paid ads and make the appropriate changes to know what to enhance in the next campaigns, what to improve and what to suppress.

Depending on the objective of your ad, you will have to take into account some metrics or others, but some of the essential metrics are the actions or conversions, the cost per conversion, the relevant scores (to know how relevant Facebook gives your ads and if it considers them interesting for the public), the frequency or number of times an ad is seen and sales.

If you take these metrics into account, act accordingly, and have good content behind the ad, it is likely that you will end up celebrating a success. 

As you can see, creating ads with Facebook Ads is available to anyone, and with a few steps, you can launch your campaign on the social network achieving great results with tiny budgets.

Still, don’t forget that practice makes perfect, so try, experiment, innovate, and create impressive ads with a small budget but thinking big. You never know how far your campaigns can go!

We hope that this guide has been handy to you, and if you found it interesting, do not hesitate to share it with your contacts on social networks so that they can also take advantage of the potential of Facebook Ads.

And before we finish, we wanted to ask you, what do you think of advertising on Facebook? Does it seem like an exciting way to promote your business? Have you created your campaigns on Facebook, or are you planning to do it?

We look forward to your comments!

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