How To Create A Facebook Store Page 

5 Step Guide – Learn How To Sell On Facebook

Here’s a 5-step guide on selling on Facebook and setting up a Facebook Shop page in the fastest way possible.

On how many platforms are you currently selling products? One? Three? Ten? Is one of those a Facebook store page? Should be. Here’s why selling on Facebook makes much sense:

“You need to learn how to sell on Facebook!” All businesses, large and small, listen to these words without receiving much advice on how to do it successfully. Well, the fact is, if you have an online store, you should also consider selling elsewhere like Amazon, Facebook, and even Etsy. This will help you expand your reach and find more customers as people are more likely to spend time on those other platforms than on your website.

? In this guide, we focus on a Facebook store specifically. Here’s how to create a Facebook shop page in one afternoon and start your journey to sell on Facebook!

We’re going to cover every step of the process, from a blank canvas to a working Facebook store page. But first:

Why and how to sell on Facebook?

In a world full of cross-platform companies, it’s hard to keep up with the competition if you don’t expand to where your customers hang out the most. And it just so happens that Facebook is one of the places online where people spend most of their time. This is the only reason why selling on Facebook is a good idea!

Facebook users spend an average of 40+ minutes. Per day on the popular social network. And a good chunk of that time is spent on Facebook purchases.

That’s quite a long time considering this happens daily! Not to mention, many of us can think about our personal experiences of spending too much time clicking links and Facebook posts throughout the workday.

So, it’s time to take advantage of Facebook as a sales platform! Facebook may not offer you as many eCommerce features as, say, Shopify or BigCommerce, but you get everything that is genuinely essential to get you started selling your products.

The great thing about a Facebook store page is that you don’t even need to have a pre-existing online store, and you can run your entire operation through Facebook if you want. But the benefits don’t end there. With a Facebook store page, you can:

  • add an unlimited number of products,
  • Organize your products in collections and categories,
  • Communicate with your customers directly through the page,
  • See statistics about your sales, visits and more,
  • Get your products listed on the Facebook Marketplace, giving you access to a much larger base of potential customers.

The last thing on this list is reason enough to search this entire Facebook Store page on your own!

How do I set up a Facebook store using Facebook?

Follow these steps to set up a Facebook store:

Step 1: Go to your Facebook page and set up the Store page.

Step 2: Set up your store details.

Step 3: Set up your payments.

Step 4: Add products to your Facebook store.

Step 5: Managing your orders.

Step 6: You are done!

Okay, with all the “why’s” out of the way, here’s how to set up your Facebook store page:

What do you need to build a Facebook page?

? If you don’t already know, let me assure you that everyone can create a Facebook store page and start selling on Facebook to their followers almost immediately.

This is what you need before you can get started:

  • A Facebook account
  • A Facebook business page.

Taking them both off the list shouldn’t be too difficult. You probably already have a Facebook business page, so we’ll skip this part and instead go straight to the steak and potatoes:

Apart from the two requirements above, your Facebook page must also meet the following:

  • Sell ​​physical items – This means there is no way to sell digital or downloadable items from your Facebook store page.
  • By Facebook Merchant Terms
  • Link to a valid bank account *
  • Have a tax identification number *

* This is only valid for stores based in the United States. The exact tax identification number will vary depending on where you do business.

If you are sure that the above will not be a problem in your case, you can proceed to configure your Facebook store:

Step 1: Go to your Facebook page and set up the Store page.

The first step is to navigate to your Facebook business page. You must be logged in to the business page and have administrator privileges.

By default, many Facebook business pages already have the Store page displayed when you are logged in. Your customers don’t see it, but you do.

To get started, locate the Store tab on the left and click on it.

Facebook store page

Step 2: set up your store details

Selecting the Buy tab reveals a pop-up window that explains the settings you are about to go through. Feel free to read it and then click on the Get Started Now

set up the facebook store

Another pop-up window appears asking about your business details. Start by marking your business type and address. Then click Next Page.

set up shop 2

The next step asks for the states where you do business and your tax registration number. You can skip this step for now, but you will have to give this information to Facebook at some point.

Tax number

The next step is to indicate the type of products you want to sell on Facebook.

How to sell on Facebook: what do you sell

We are not done with taxes yet! In the next step, Facebook asks about the type of your business and the information of your commercial representative; this is most likely your information unless you want to designate someone else.

Tax information

With that done, you’ve got the tough stuff behind you, and now you can finish setting up your store on Facebook.

Your shipping options, return policy, and customer service email is the last thing to clarify. Just choose from the list of available shipping options and set your details for each one.

Shipping

According to Facebook rules, you must send the package within three business days of receiving the order. The customer must accept the box no more than ten days after placing the order; that’s one factor that makes Facebook purchases attractive to people. You should also use shipping services that offer tracking and delivery confirmation features. A more important detail is that the customer can cancel their order within 30 minutes of purchase if they have not already marked it as shipped.

In addition, Facebook does not allow you to make international shipments or sell to countries other than yours, the land in which the store was installed. In most cases, if a person from another country enters your store page, they will see a blank page, like this:

Sale on Facebook: example of a blank store

Before completing the setup, you may need to agree to the Merchant Terms and Policies (depending on your account settings and location).

agree

Clicking on the Buy tab on the sidebar will first show you a merchant terms agreement box. To continue, you must check the box next to “I accept the Merchant Terms and Policies” and click Continue.

agree

Next, you need to choose the actual method for handling the orders.

⚠️ Important; Depending on your country, you may not even see the next panel, but instead, you will be redirected directly to the store page creation screen.

Facebook store: payment method
  • (A) Message to buy This is the most direct way to handle orders. In this model, as the label says, every time someone wants to buy a product, they will receive a message (within Facebook Messenger), and then it is up to you to communicate with the customer, agree on all the details and finally make your Positive Facebook shopping experience.
  • (B) Take a look at another website Arguably a more user-friendly approach where an external eCommerce setup/store runs everything.

So which one to choose.

Well, the advantage of option (a) is that you don’t need to have an online store to receive orders through Facebook. Every step of the process can be handled through Facebook Messenger, where you and the customer agree on how to handle the order, the payment method, etc.

The downside is that dealing with all the messages is much manual work, and a new order is easier to miss. Also, you don’t benefit from having most of the technical heavy lifting handled by an eCommerce tool like Shopify.

The advantage of the option (b) is that you can have the customer choose the product they want on Facebook and then redirect them directly to their shopping cart software to finalize the purchase (granted, this is not a% of Facebook purchases 100, but more on driving people to your external online store).

The obvious downside is that you need to have an eCommerce store. Luckily, getting one is not that difficult. We cover the topic in this guide.

The short answer is this:

  • If you already have an online store running Shopify, BigCommerce, WooCommerce, or any other eCommerce platform, choose option (b).
  • If you don’t have an eCommerce store set up and you don’t want to do it now, go-to option (a).

For this demo, I am selecting (b).

? Note; if you opt for option (a) – “message on-demand” – your settings will be pretty much the same, with only minor differences, so feel free to follow this guide as well.

The next step is to select your currency. Nothing too tricky here:

currency

Once done, you will be taken to the new Store page, where you can add your products and configure everything.

Step 3: set up your payments

Depending on your country of operation, the Facebook store module will present you with a different set of options here. For US-based businesses, the most common setup is to link a bank account and have the funds (from your orders) deposited there.

In other cases, for other locations internationally, Facebook might allow you to set up payments through PayPal or Stripe. The integration process itself is simple but changes from time to time due to updates with PayPal and Stripe.

band payments

The good news is that the Facebook store interface will guide you through setup.

⚠️ “I don’t see this section!”

Yes, in some cases, you may not see this section of the settings at all; This is what happens if you are an EU user, for example. In that case, you can proceed to the next step here.

The following is the bank account set up for users in the United States. Alien

At this point, you should see a module that asks you to set up your payments to publish your store. Click the Set Up Payments to continue.

The first pop-up window asks for your tax details. This is mandatory and cannot be edited later. Therefore, ensure you have accurate information for your business name, employer identification number, and legal name. Click on the Save

The last step is to link your bank for payment. Write your routing and account numbers, along with the name on the account. Click on the Save

Step 4: add a product to your Facebook store.

Here’s what your new Store page looks like when you first create it:

Facebook Shopping: Facebook Blank Store

As you can see, Facebook recommends that you add your first product. You can do so by clicking the Add Product button. Once you do, you will see the following form, but it will be different depending on your country:

The paper looks pretty straightforward and presents all the details you would expect.

Add product
  • Photos or videos of the product. Adding at least one image of your product is a must. It is much better to add multiple images. If it is relevant considering the type of products you are selling on Facebook, you can also add a video. Click Add Photos to insert product images. This works like any other upload interface where you can take an image from your computer and upload it to the Facebook store.
  • The name and Description are pretty self-explanatory. Again, it all depends on the type of products you sell, so feel free to get creative and talk about what makes the product special. You can also copy the Description of the product you use in your eCommerce store.
  • Price. No product listing can live without this crucial detail.
  • Inventory. Tracking your list helps you understand how much sales you have and make sure everything is on the book.
  • Shipping options. Select from the set of shipping options that you configured during setup and fill in the details for this specific product.
  • Share this product on your page. You may want to check this box to share the product on your page as soon as you approve it.
  • Visibility. Set this to “Public.”

Click Save to finish the process.

The form presents all the necessary details that are required to describe your product thoroughly.

add product form
  • Photos or videos of the product. Adding at least one image of your product is a must. It is much better to add multiple images. If it is relevant considering the type of products you are selling on Facebook, you can also add a video. Click Add Photos to insert product images. This works like any other upload interface where you can take an image from your computer and upload it to the Facebook store.
  • The name and Description are pretty self-explanatory. Again, it all depends on the type of products you sell, so feel free to get creative and talk about what makes the product special. You can also copy the Description of the product you use in your eCommerce store.
  • Price. No product listing can live without this crucial detail.
  • Payment URL. (You will only see this field if you choose to “pay on another website” during the initial setup of your Store page). This is the specific URL in your eCommerce store where this product can be purchased. It doesn’t matter if you use Shopify, WooCommerce, or anything else; you can get your product link simply by navigating to the product through your web browser and then copying the URL from the address bar. Paste that URL back into the payment URL field.
  • Share this product on your page. You may want to check this box to share the product on your page as soon as you approve it.
  • Visibility. Set this to “Public.”

Click Save to finish the process.

You will see your product live on your store page with that done.

live product

When a customer clicks on it, they will see a more detailed view, along with a button that allows them to “Check out on website”; This takes you to the product page in your eCommerce store.

live product 2

You can add more products to your store at any time through Add Product

add more products

Or, if it makes sense in your case, you can also create product collections.

add collection

Managing your products.

Once you have uploaded a certain number of products, you will see each listed within your store admin panel. To access it, simply click the Publishing Tools link on the top bar:

publishing tools

When you’re there, from the sidebar, click Products. You will see a screen like this:

manage store

From here, you can edit each of your products and add new ones.

Step 5: Managing your orders.

Management️ Order management is not a feature that has been implemented in Facebook stores around the world. It is mainly available in the United States and a couple of other places.

How do you know if you have this feature?

Simple, go to your Publishing Tools from the main menu:

publishing tools

Look for the Pending Orders link in the sidebar. If it is there, you have order management!

pending orders

Once you click on that link, you will be able to take care of your orders, review the details of each one, view the buyer’s information, communicate with them, and finally fulfill the order. Also, Facebook will send you a notification every time it receives an order.

Just to remind you, per Facebook rules, you must submit each order within three business days of receiving the order. Once the order has been shipped, click the Mark as a Shipped button to finish everything.

Alternative setup: how to sell on Facebook through your existing eCommerce store

The scenarios presented in this guide so far have all been relatively “manual” in nature, for lack of a better word. What I mean is that the creation of your Facebook store was up to you. But that doesn’t have to be the case.

Some of the modern eCommerce solutions have great integration with Facebook and will set up a Store page automatically while linking your external eCommerce store and Facebook Store page.

That means you can take care of your orders and products in one place and have everything synced with Facebook without problems.

We’ll show you two ways to do it: using the most popular eCommerce solutions on the market: Shopify and BigCommerce.

How to sell on Facebook through Shopify

Shopify is an excellent eCommerce solution on its own. We’ve been talking about this a lot here on the site and have recommended it to pretty much anyone looking for an easy way to open an online store.

One of Shopify’s many advantages is that it allows you to set up your store on Facebook without dealing with many technical hurdles.

All you need to do is go to your Shopify panel and add an app called Facebook Channel to your settings.

Once you install the app, what happens is that Shopify takes all of its products and exports them to their Facebook Shop page. Everything is synced to manage your store on Shopify, and all changes are posted to your Facebook Store page.

If that’s not good enough, Shopify even gives you tools to sell through Facebook Messenger.

? Please note, however, that Shopify does not give you an intelligent backdoor to the Facebook interface for setting up the Store page. The same regional rules and limitations as Facebook still apply. For example, if Facebook doesn’t allow you to handle orders through the Facebook interface in your country, then Shopify won’t have the ability to help you with that either. The same applies to any other limitation.

How to sell on Facebook through BigCommerce

BigCommerce is Shopify’s main competitor and, in many ways, a great alternative that offers roughly the exact scope of features, just in a different package. Most likely, you will find the solution that perfectly suits you, Shopify or BigCommerce.

On the front of the Facebook store page, BigCommerce allows you to do almost the same thing that Shopify does – connecting your online store seamlessly and having all your products available on Facebook.

Smart setup, getting things to work with BigCommerce is very similar to how it’s done with Shopify, too; just install a Facebook store plugin, and you’re done.

BigCommerce also has an excellent module for Facebook Ads, which gives you another exciting way to get your products in front of people.

? Please note, again, that BigCommerce does not give you an intelligent backdoor to the Facebook interface for setting up the Shop page. The same regional rules and limitations as Facebook still apply. For example, if Facebook doesn’t allow you to handle orders through the Facebook interface in your country, then BigCommerce won’t have the ability to help you with that either. The same applies to any other limitation. This is what BigCommerce says about it in their docs.

FAQ: When creating a Facebook store page

We have received a wide range of questions from readers in the comment section. We want to outline the most popular ones here so people quickly reference the most pressing issues.

“What are the image requirements for product photos on a Facebook store page?”

Your best bet is to look at Facebook Guidelines for listing products. – as the requirements change from time to time.

There are also several things to worry about, such as dimensions, image format, and backgrounds. For example, at the time of this article, Facebook recommends having image resolutions of 1024 x 1024 or higher, along with white backgrounds and square images.

“Why can’t my customers buy multiple products in a shopping cart?”

This all depends on your website and payment processor. Facebook does not offer its native shopping cart in some regions, so transactions are redirected to its shopping cart and payment processor. That being said, Facebook is rolling out these features in new countries as we speak.

“What products can I not sell on a Facebook store page?”

Facebook has a list of prohibited items. Some unapproved products include prescription drugs, weapons, animals, alcohol, and anything that promotes discrimination.

Also, you can only sell physical products. That means there are no downloads or any other kind of digital product.

“Why can’t some people see my Facebook store?”

There are two probable reasons why this happens:

  1. Your store is not available in countries other than yours.
  2. The privacy settings for your entire page could be set incorrectly. An easy mistake to make. Go to your Page Settings and make sure the Page Visibility parameter is set to Published Page. Like:
Page visibility

“Do I have to add my products manually?”

That depends on a couple of factors. Here is the gist of it:

  • If you’ve set up your Store page through a third-party eCommerce tool like Shopify or BigCommerce, then everything should sync automatically. This means that Facebook has information linking your store and syncing all products with the Facebook Store page.
  • If you have set up your Shop page manually, then yes, you have to continue adding your products manually. The same goes for updating any details (price, availability, descriptions, etc.).

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