How to choose keywords, keyphrases and tags for your website?

How to choose keywords, keyphrases and tags for your website?

When setting up an SEO strategy for your website, keyword selection remains critical. Whether it is a new design or one around for a long time, it is essential to use relevant keyword phrases. These final form the bricks that make up the website’s SEO or webmaster’s structure. Among other things, they generate traffic. How to choose your SEO keywords? Focus on SEO methods to identify the right keywords.

Choose your keywords: what are the keywords for the web platform?

There are several pages on the Internet covering different topics. Therefore, domain owners can’t exclude other sites from developing content related to their target topic. This is why you must choose your keywords carefully. These are the expressions that position the platform. They can improve their search engine optimization to enhance the competitive advantage of their website.
Many examples illustrate this fact. We can assume that an Internet user wishes to eat pizza at a restaurant in Paris. On Google, he enters his query in the search bar: pizza restaurant in Paris. The pages that will appear in the SERPs focus on the keyword “Paris pizza” or “Paris restaurant.”

How to choose keywords, keyphrases and tags for your website?
How to choose keywords, keyphrases and tags for your website?

Where do keywords fit into a site citation?

Choosing the right keywords is still an obligation when you have a website. Keywords have a dual role. First, used in the right way and inserted correctly on the page, they allow the latter to grow in SEO. Combined with other SEO criteria, keywords can elevate a site to the top of the SERPs.

As a result, one gets a significant amount of traffic. Then, you can reach your target audience. This is convenient, especially when marketing merchandise. A website that sells shoes or clothes will sell its stock more efficiently. Choosing the right keywords will help enhance their visibility and increase their turnover.

Choosing keywords properly means creating content that revolves around the expressions used for the target. By clearly defining your buyer personas, you can build your website’s SEO framework using relevant terms. So, to choose your keywords well, you must know your campaign.

Know your campaign or topic to choose your keywords

Getting traffic is not an accident. We have to work at it. That’s why the first step in selecting the right keywords is finding your website’s topic. It should be noted that even if multiple pages share similar content on a theme, each page has its intrinsic value. They are unique to him.

Their activity should be analyzed according to several questions: what is the goal of the created domain? What is its added value? For what reasons do Internet users want to read articles or discover offers? In short, the first answer to how to choose your SEO keywords is to know the DNA of your platform.

How to choose keywords, keyphrases and tags for your website?
How to choose keywords, keyphrases and tags for your website?

Know your target audience

To choose the right keywords, you need to study the target audience once you have reflected on its activity. Which readers are you trying to reach? What kind of audience are we looking for? What are his target’s passions, fears, expectations, and doubts?

Having identified his persona, the ideal target customer, you need to understand his habits on the Web. Depending on the searches, he performs the user’s expressions into the Google bar change. Take the example from the beginning, a person looking for a restaurant in Paris where he can eat pizza would not write “buy shoes in Paris.”

From this observation, we remember that to choose the right keywords, and we must analyze the expression of the ideal target. What keywords does it use on Google? What terms would she use if she had to find the content we provide without detailing her request? This study identifies the most frequent requests sent to the engine.

Find topics related to your field of activity.
How do you choose your keywords? In addition to analyzing their ideal target, it is necessary to identify the subjects concerning their activity. These subjects can be varied. For example, for a web domain that sells smartphones, we can consider topics related to laptops’ maintenance, components, batteries, life span, etc.

By identifying these subjects, you can make a good choice of keywords. Thus, we can write down all the ideas that come to mind on a single sheet of paper or a Word paper. We can also question the entourage on topics she thinks are directly or indirectly related to her website activities. All these processes help distinguish the main categories in which to find keywords to support her SEO strategy.

How to choose keywords, keyphrases and tags for your website?
How to choose keywords, keyphrases and tags for your website?

Using Search Engine Tools

Choosing the appropriate expressions to cite your site is still a mandatory step. However, it is not always easy to implement. However, search engines and specialized platforms offer practical tools in this direction. How to choose your SEO keywords? Use these tools.

Google search bar

On Google, as on other engines, when you enter a query, you will find a suggestion of key phrases. You can use these suggestions to choose the right keywords for natural citations for your platform. They are based on data inserted by Internet users seeking information about a specific topic.

Related research

Related searches constitute a list of so-called secondary keywords that can also be used. They appear at the bottom of the Google page. Like the suggestions in the search bar, they are based on requests from Internet users. Refining their positioning in the search engine SERPs is a treasure trove of information.

Answers public website

To select the correct tags, Answer The Public is a powerful tool. By entering requests, topics, or product names, we can discover a variety of relevant questions for Internet users. For a precise search with better results, enter up to two keywords in the search field is recommended.

Careful selection of keywords using Google AdWords

Google AdWords is a powerful program as long as you choose your keywords well. By using it, we can reach Internet users during their research. We provide answers directly to their research subjects to invite them to visit our website. However, it is necessary to find the tags to use to benefit from the program.

Search volume

Selecting the right keywords using Google AdWords starts with analyzing the search volume. This parameter provides information about the number of monthly searches related to a given keyword. Usually, the higher this number is, the higher the competition is. This proves to be a good choice of keywords, and we strongly recommend you to choose relevant expressions with a low search volume.

How to choose keywords, keyphrases and tags for your website?
How to choose keywords, keyphrases and tags for your website?


This criterion of Google AdWords is crucial. By checking it, we know whether to position ourselves on an expression or not. If the keyword is highly competitive, it isn’t easy to benefit from a good reference. In addition, an SEO strategy based on this keyword will require a large budget.

Proximity to platform content

A good keyword in SEO indeed has low search volume and low competition. But choosing the right keywords also requires considering their relevance. They must be in harmony with the website’s content and landing pages. Why? The content is adapted to the needs of Internet users to get better conversions.

Check competitor tags

When you want to choose your tags, it may be helpful to practice competitive intelligence. How to use this method to select your SEO keywords? It would help if you analyzed your direct competitors’ page titles and meta tags. One of the advantages of this technique is its discretion. Like regular Internet users, we browse the pages of our competitors. Then is it possible to choose the right keywords? Those are most commonly used in their field of activity.

Browsing social networks and forums

After clearly identifying his audience, he must consult the pages, forums, groups, and social networks where he expresses himself the most. This method allows identifying the expressions he uses to communicate. Since these are relevant queries, the use of these expressions helps strengthen their positioning. Again, by proceeding in this way, one gets closer to the target to better approach it.

Implementing the previous techniques makes it possible to find the words and expressions that fit their platform. However, this is not enough. You must still choose your keywords carefully. What types of keywords to use to improve your natural referencing?

How to choose keywords, keyphrases and tags for your website?
How to choose keywords, keyphrases and tags for your website?

Use long-tail keywords

In classifying keywords, we distinguish between long-tailed headers, long-tailed, semantic keywords, and local keywords. Each of them is used to refer to the site. However, they do not provide the same effect. We recommend using the long tail.

What are long-tail keywords?

According to Wikipedia, the term long tail refers to keywords used alone that rarely attract site visitors? Although their association can represent a significant portion of the total traffic to a website. The long tail usually consists of rarely used words or at least little-known synonyms.”

As you can see from this definition, long-tail keywords are groups of words or phrases. They make it possible to respond to specific requests for which traffic exists.

Why use long-tail keywords?

To select the right keywords and appear in the best search results, we recommend that you use long-tail expressions. For a good reason, they are easier to “rank,” for they are more likely to appear in the SERPs than other types of keywords.

The creator of a platform dedicated to selling handbags may want to position it for the keyword “handbags.” However, this keyword is so generic and used by many sites that it does not necessarily favor natural citations.

On the other hand, for long-tail keywords (more than four words, in more detail), an e-commerce platform can easily be placed on the first page of Google. She can turn to “which handbag for the evening? or “purse care.”

How to choose keywords, keyphrases and tags for your website?
How to choose keywords, keyphrases and tags for your website?

Follow the evolution of its website positioning.

The natural citation of the domain is not static. Depending on the site’s overall performance and its competitors, it may lose visibility. To avoid this, it is necessary to monitor its positioning constantly. This includes analyzing the relevance of the selected expressions, making changes when necessary, enriching its content, and adapting to the latest updates from search engines.

Since keywords are an essential part of your website’s SEO strategy, you must choose them carefully. To select the right keywords, it is necessary to understand your campaign, identify the supporting themes around it, and know your target audience. To do this, consult forums, groups, and social networks. Once implemented, these techniques, combined with relevant tools, help improve their SEO.

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