How to advertise on TikTok?

How to advertise on TikTok?

TikTok is an application that allows its users to edit and stream 15-second videos containing filters, animations, and Music. In addition, this mobile video app, which is particularly popular with the masses, has seen its young user base grow significantly. Marketers are eager to learn about all the advertising options available on TikTok so that users can communicate with each other. In addition, if you are one of the brands and companies that use the Internet to promote your products or services, you must now avoid any advertising. As a result, the possibilities have increased exponentially in recent years. Among other novelties, we can mention the specific advertising platform Tik Tok, which with its original formula has won the hearts of the vast majority of Internet advertising professionals. We will see this in this article.

Definition: Tik Tok

Tik Tok is one of the social networks that originated in China, formerly known as The platform offers its users the possibility to broadcast and share advertising content using Music that suits them. Usually, ads are placed for 60 seconds. The desired images are arranged in the Music, and descriptions and thematic tags can be added. The content produced in this way is mainly played on cell phones.

How to advertise on TikTok?
How to advertise on TikTok?

TikTok ad formats and targeting

The platform offers several ad formats for its users to use to change the options. Here we present four.

TikTok ads: Country Heater, Country Heater, and landing page

Country Heater

This ad format is the most classic on TikTok. It is an edit of a short video designed to redirect Internet users to a given page. However, it can also be used to load mobile applications. For this purpose, the selection of videos must meet the criteria required by the Tik Tok application.

Database booster

This formula is more suitable for brands that must maintain their image on the Internet. The principle here is to have a short video that can be edited. But his main goal is to increase the visibility of his account on TikTok.


It appears in the form of a report similar to Instagram. Its content is presented in images or videos, and its duration is estimated at 3 to 5 seconds. In addition, this formula allows you to redirect to the page.

How to advertise on TikTok?
How to advertise on TikTok?

TikTok ad format: hashtag challenge

The goal is to encourage Tik Tok users to use your hashtag in their posts. It lasts for six days. To understand the Tik Tok hashtag challenge, we will explain it in more detail. You should know several things when using the Tik Tok hashtag challenge app.

First, you should know that unless you have a broadcast channel on Tik Tok, you will have to turn to the platform’s influencers to launch themed hashtag challenges with other users. Then, challenges are an integral part of Tik Tok’s daily life, which means they are an excellent tool for promoting marketing campaigns and facilitating advertising goals.

Themed hashtag challenges on the Tik Tok app are a fun way to get Internet users to increase awareness. Some brands may choose to create a hashtag that asks users if they can use a published video to create another ridiculous video. We describe the needed videos due to the challenge but do not set conditions on their quality. Thus, participation by all is possible, which has contributed to the success of the TikTok platform.

Advertising on TikTok 

If using Tik Tok for advertising inspires you, it’s time to understand how it works. We’ll explain it to you in a few steps.

Step 1: TikTok ad account

The process is straightforward; you need to connect to the Tik Tok app page from your smartphone or computer. Once you get there, press “Create an ad.” You will be asked to fill out a survey that will allow you to gather a lot of information about your company. A representative will then contact you within approximately 48 hours to complete your registration on Tik Tok.

Step 2: Create an Ad Campaign

After verifying your account, go to the “Campaigns” section in the upper right corner of the TikTok form. The next step is to choose from a list of suggested campaign targets. You will be given three options: traffic, app installs, and conversions.

Determine the budget: As we have already pointed out, the minimum amount needed to start your campaign is $500. Therefore, you will select the Daily Budget or Total Budget tab under the Settings tab.

How to advertise on TikTok?
How to advertise on TikTok?

Step 3: Define ad display positions

Define a group of ads and their positioning and location. The locations are the platforms where you want these ads to appear (Vigo Video, Buzz Video, News Republic ……). . However, if you encounter difficulties, you can entrust Tik Tok with choosing the right site for you.

Tik Tok will decide the most suitable location for you. Once you have set up your site, you must follow the instructions and enter all the other information needed to launch your campaign. This includes the list of names to be displayed, such as URLs, images, keywords, etc.

Step 4: Optimize Positioning

Here, you will specify some data about the selected targeting. In other words, the users who will see your ad. Specify here gender, age group, language choice, interests, etc. It is also possible to target users in the Tik Tok app by uploading their identities. However, it is necessary to form groups that will bring them together. This download can be done in CSV, TXT, or ZIP format.

Step 5: Budget and progress section

The daily budget must be at least $20. Until recently, the daily budget was $50! After defining the daily budget, you must also determine the required expiration date for each ad. In addition, you can set the duration of the ad’s run.

This is also true for the days of the week. However, you can also use the Tik Tok platform to specify the speed you want to use in your budget. In addition to the standard distribution (even distribution), an accelerated mode allows you to spend your budget as quickly as possible.

How to advertise on TikTok?
How to advertise on TikTok?

Step 6: Create a video

Tik Tok offers the possibility to choose from more than 300 music options, which you can use to create your advertising videos. You will also need to choose a horizontal, vertical, or square format.

Choosing quality images wisely is essential and determining the CTA (call-to-action phrase) is necessary. In addition, ad optimization considers the placement of text with no more than 80 letters. The position of the text at the bottom or in the middle of the image will vary depending on your goals and your choices.

Optimize your TikTok ads

TikTok offers wealthy ads with powerful targeting, conversion tracking, and targeting settings.

Optimize your ads on TikTok: set conversion pixels

TikTok offers a pixel for its advertisers to track users who visit their site.

See the TikTok Ads Manager section so you can determine for yourself which events to monitor: online purchases, page views, form fills, etc.

Optimize your ads on TikTok: choose your targeting

TikTok Ads offers you the choice of ad targeting so that you can configure it to the maximum. The available objectives are

Reach: Increase brand awareness.

Traffic: Attract Internet users to your website.

Installed Applications: Increase the number of updates to your application.

Video Display: Multiply the number of views of your ads.

Conversion: Attract visitors.

Optimize your TikTok ads: Audience

Like other social media-related advertising platforms, TikTok ads offer “first-party” and “third-party” targeting. In-app ads allow for audiences, similar audiences, and remarketing audiences.

These ads allow TikTok users to benefit from targeting based on various characteristics such as geographic data, language, mobile devices, and their interest centers.

Optimize your ads on TikTok: Analyze results.

When TikTok accepts your ad campaign and has played it, track its progress in the dashboard.

Also, use the filters on each campaign report to analyze your information. You can determine the results of your ads based on specific dimensions and statistics. These filters include ad execution, audience demographics, device type, targeting, and more.

Did it create an ad campaign on TikTok that piqued your interest? So, let yourself be guided by professionals from the next generation of social networks.

TikTok Ad Tips

It isn’t enjoyable for a company to use TikTok without understanding its meaning, user personas, and creative capabilities. Every brand should take the time to test and research before launching. Below, you’ll find five tips for brands looking to incorporate TikTok into their marketing strategy.

Create short and compelling content

For several years now, we have been advising companies to focus on short videos that are immediately eye-catching. The ability of Internet users to focus is decreasing every year. As for the new Generation Z, which has a response time of fewer than 8 seconds, it is more critical to keep TikTok videos as short and direct as possible.

Don’t duplicate content used on other platforms.

Content that works for Facebook and Instagram may not work for TikTok, so try to design a new type of messaging that meets TikTok’s requirements without reusing content intended for other platforms. TikTok keeps and blocks lower value content, which often comes from Instagram.

How to advertise on TikTok?
How to advertise on TikTok?

Focusing on the entertainment side

Unlike Pinterest or Instagram, where users seek inspiration to make choices, TikTok aims to entertain above all else. The primary purpose of your show shouldn’t be informational or promotional; it should be fun. In addition, working with creativity can add some originality to a text while keeping it entertaining.

Be open-minded and try new ideas.

TikTok is a relatively new tool, and all brands must take the time to understand it. Few brands have figured out how TikTok works, so this is an excellent opportunity to test new ideas and determine what works best.

Create content that’s easy to replicate

When posting a new hashtag or challenge, make sure your content is easy to replicate, accessible and exciting.


As you know, it used to be TikTok Music is still a very dynamic way to advertise online by engaging users in entertainment. Also, it’s essential to know that a presence on the TikTok pub can benefit you from powerful notoriety, so don’t hesitate!

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