How do I get shopping cart alerts on Shopify?

How do I get shopping cart alerts on Shopify?

E-commerce is becoming more and more important in our daily life. Today it is one of the most widely used means of exchange in international markets. The ease of online communication greatly facilitates this situation. There are a few problems related to logistics when making purchases or sales remotely. In addition, we save time by communicating online. Unfortunately, over time, many online shoppers leave their shopping carts before completing the buying process. In addition, e-merchants have difficulty successfully convincing their customers to complete their purchases. Therefore, it is essential to develop a technology or basket recall strategy. We show you how to encourage your customers to complete their purchases.

How do I get shopping cart alerts on Shopify?
How do I get shopping cart alerts on Shopify?

Why basket reminders on Shopify?

Shopping cart abandonment is a recurring problem in e-commerce. Many online stores face this problem, whether on Shopify or other platforms. More than 68% of visitors to online sales sites do not complete their purchases. They abandon their shopping carts before they place their first order. This represents a real shortage of online stores. Therefore, it is essential to find solutions to this situation, especially since most online shoppers do not intentionally choose to abandon their shopping carts. Several reasons could explain these cart abandonments. It could be due to a site crash, session timeout, or several other reasons.
These reasons force many people to make their choices, fill their shopping baskets and get close to completing the transaction without completing the purchase. He misses the checkout. This is like filling your shopping cart and then abandoning it without checking out in a brick-and-mortar store. You have to put away all the selected items again in this case. For online stores on Shopify, this can be a problem. The turnover of the online store is already greatly affected. Then it may also affect the inventory.

However, this type of problem is still small. The genuine concern remains the closed sales. You need to be able to manage cart abandonment. The best solution is still the abandoned cart alert. To be able to do this, you can choose between several possibilities. But first, you need to contact your customers.

Get in touch with your customers.

This is the first step in reducing abandoned carts in your online store. Getting in touch with your customers will allow you to understand the different problems they are experiencing during the purchase process. This will enable e-commerce companies to understand why some customers abandon their shopping carts. With Shopify, you can use the contact form integrated into the settings. As a result, we can automatically send abandoned cart reminder emails.

This option is handy because it allows you to view all current orders each time to check any possible cart abandonments. To set up automatic delivery of reminder emails on Shopify, you need to go to the Settings page. You will then be taken to the Order Management section. This will allow you to access multiple options. We can quote the following.

Never: by selecting this option, you tell the program to never send reminder emails to customers who choose not to complete their orders.
Six hours: by selecting this option, you tell the program to automatically send reminder emails to your customers 6 hours after they have abandoned their shopping cart.
Twenty-four hours: by selecting this option, you tell the program to automatically send reminder emails to your customers 24 hours after they have abandoned their shopping carts.
The purpose of sending cart reminders via email is to encourages customers to renew their purchases. Therefore, it has some advantages for online stores.

How do I get shopping cart alerts on Shopify?
How do I get shopping cart alerts on Shopify?

What are the benefits of sending shopping cart reminders via email?

The purpose of these emails is to remind the customer that they are making a purchase. In addition, they allow him to find their basket and finalize their purchase. However, it should be noted that these types of emails don’t always prompt the customer to complete the purchase. But when they are successful, they generate revenue for the online store. You will no longer need to delete abandoned shopping carts. Inventory management then becomes much more accessible.

In addition to this, basket reminders via email have the advantage of automation. To activate it, you only need to define and coordinate the parameters (sending time and frequency). Afterward, the system will automatically send the previously created basket reminder emails according to the specified delivery time and frequency. From then on, everything will be fully automated. Depending on the frequency, all your customers who have not completed their checkout will receive a basket reminder email.

In addition, it must be acknowledged that emails are much less intrusive and intrusive than phone calls and other messages. They are less invasive to the customer and usually do not surprise him when fully engaged. The real problem with this technique is that it usually achieves very few results. According to the data analyzed, only between 5% and 30% of purchases can be reached after receiving a shopping cart reminder email. That’s a low rate. In addition, if the emails you send do not meet specific criteria, this basket recall strategy has no chance of success. Therefore, it is necessary to ensure that the cart reminder emails meet particular criteria.

What criteria must a shopping cart reminder email meet?

As we said before, specific criteria must be met for a shopping cart reminder email to achieve its goal. For your emails to be effective for shopping cart reminders, you must first choose their subject matter. It sounds simple, but the choice of email subject is critical. It is the first sentence that your customers will read. Therefore, it is a definitive sentence. It will determine whether or not to read the rest of the email. For all these reasons, the email’s subject must be carefully chosen.

In addition, you must personalize the emails that you send to your customers. This is important because such attention satisfies the customer’s self-esteem and motivates them to do what they want. Therefore, you must include his name in your emails. Then he will understand that he is essential to your business and will pay more attention to your requests. Then, it would help if you found a charming and catchy formula to capture his attention. To do this, you have several options. For example, you can use a formula to apply pressure or formula to show fear of losing something. This will encourage him to act quickly not to lose the offer you have made to him.

Finally, your email must also mention certain items in the customer’s shopping basket. This will potentially challenge the buyer because he has chosen these items himself. There are many formulas to note the items in the basket.

Thanks to these different criteria, you will optimize the shopping basket reminder emails you will send to your customers. Then, your emails will be more attractive and encourage the customer to complete the purchase. Therefore, it is essential to get them written well.

How do I get shopping cart alerts on Shopify?
How do I get shopping cart alerts on Shopify?

Other criteria for writing good emails

We have mentioned above the main criteria for optimizing your shopping basket reminder emails. To do this, we showed the importance of choosing an email subject. Then, we have demonstrated that mentioning the customer’s name creates some form of intimacy between you and your customer. In addition to these two elements, it is essential to understand that personalized emails do not give the impression of a generic and automatic formula. Finally, we must mention items in the abandoned shopping cart on Shopify. In addition to these essential criteria, you must also have call-to-action phrases visible. This will make it easier for your customers (with just one click) to access their abandoned shopping carts. It must also indicate to the buyer that he is interested in making a transaction as soon as possible. So insist on the urgency of the purchase.

It is also essential to reassure the customer. If he is not satisfied, he must guarantee the ability to return the product. Therefore, use the following formula: “free return” or “satisfaction or reimbursement.” This will all give him a little more confidence. In short, your emails must remain concise, accurate, and must not be loaded. Avoid adding information that is not related to the abandoned cart. This is how your abandoned cart reminder emails will be more successful.
Cart reminder emails are effective, but they are not the only strategy for reaching out to your customers.

How do I get shopping cart alerts on Shopify?
How do I get shopping cart alerts on Shopify?

Phone Shopping Cart Reminders

Customers can also be contacted by phone. Plus, it’s straightforward. Call the number of customers who have not yet verified their purchases on your platform. This is a technique that allows you to get convincing results. This technique will enable you to talk to your customers directly over the phone. Since they have already created an account on your site and selected items in their shopping cart, they know who you are. You will then get a more favorable reception. As a result, you will take this opportunity to allay any fears they may have while putting them at ease. In addition, they will take this opportunity to ask you questions. It is necessary to answer correctly and clear up any gray areas.

In addition, a phone call will allow you to understand the reasons why the customer chose to abandon the cart. If the failure is on your level, then you can find a solution, so it doesn’t happen again in the future; you improve your service.

SMS basket reminders

Unlike email, SMS is sent directly to the customer’s mobile number. He receives the latter much faster. SMS is much quicker. There are even applications for managing shopping basket reminder SMS. Such is the case with SMSBump, for example. This tool represents the real gem of e-commerce. It makes it possible to make online transactions more autonomous. What is unique about this application is that it allows you to set up marketing campaigns effortlessly. Therefore, it is perfect for performing basket recovery operations. The most exciting thing is that SMSBump can also be used with other basket-boosting strategies. Thus, it is aimed at not forgetting to remind baskets via email.

However, some turnkey solutions allow you to manage shopping cart reminders.

How do I get shopping cart alerts on Shopify?
How do I get shopping cart alerts on Shopify?

Some turnkey solutions

Turnkey solutions are designed to simplify your tasks. They are as effective as the strategies you implement. This is the case, for example, with the free Prestashop Shopping Cart Reminder module. It allows restarting abandoned shopping carts on Prestashop. It is an efficient, fully automated, and fast solution. We also have a follow-up email tool. This is an extension to perform basket restarts on Magento. These solutions allow you to remind your customers that they have a shopping basket waiting.

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