How do I create an online store on Facebook?

How do I create an online store on Facebook?

Facebook is undoubtedly one of the essential social networks today. Initially, it was a way for friends to meet up. But today, Facebook is now a fundamental business tool. Therefore, every company is interested in having a presence on Facebook. Businesses can promote themselves and attract new customers. From there, all you have to do is create your online on Facebook to take advantage of all that Facebook can offer us today. We will show you the process of creating a Facebook online store in this article.

Is it essential to create an online store on Facebook?

It seems like one stigma too many. You can tell yourself that Facebook is already full of competition. But it is still a good idea to open a store on Facebook, which currently has thousands of users worldwide.

Many people spend their days or free time on Facebook. So you can enjoy completely free traffic on this platform. The average person spends 40 minutes a day on Facebook. Take this opportunity to make your product more visible. You will be able to increase your turnover. All you need to do is follow the strategies we offer here for free.

Moreover, creating a Facebook store is completely free. The Facebook store has the great advantage of not requiring any additional online stores. You can manage all your activities through Facebook. But the benefits of having a store on Facebook are not limited to this: by creating a store on Facebook, you can.

Add as many products as you want.

Create presentations for product lines and collections

View analytics on the performance

Find thousands of Facebook users.

With these assets, you can now view Facebook differently. You have nothing to lose.

How do I create an online store on Facebook?
How do I create an online store on Facebook?

What to prepare before creating an online store on Facebook

Facebook follows a set of criteria that varies by country/region. This explains the fact that some options are still not available. Since it is based in the US, many of its rules are related to US law. Nevertheless, Facebook can apply the same conditions to users from other countries.

Even if you are not from the United States, it is recommended to prepare the following. Thus, you will be able to create your online Facebook store without any problems.

Facebook profile: The profile is attached to a person. Every Facebook user should start from there. Create a Facebook account using your name. If your Facebook account is found to have been tampered with and the Facebook security team finds out about it, the Facebook account will be suspended.

Facebook Business Pages: There are two ways to create a business page. The first way involves companies and brands. The second way involves public or private figures.

The difference between these means is that the profile remains strictly personal. In addition, he is subordinate to the person responsible for managing the professional page. In addition, it is not possible to advertise or sell on a Facebook profile page. Only advertising and promotion of your business or brand page are allowed.

We have designed 100% free training for people who want to create a profitable online store for better material and psychological preparation. Click here to access it.


If you are from the United States and want to create your Facebook store, you must provide your bank account number and other information. It is necessary to provide data related to your taxes or your employer identification number among this information. In other countries, this information is not necessarily required. The Facebook Store in the United States plans to use an integrated payment system. Purchases are then settled directly from the social network. In France, payments can only be made through other websites and messages.

The online Store on Facebook only sells authentic products. You can only use the Facebook store to sell specific things. You cannot sell virtual services or products. Now let’s see the different features of the Facebook Store.

How do I create an online store on Facebook?
How do I create an online store on Facebook?

Different features of the Online Store on Facebook

The features of the Facebook Store vary depending on where you are, whether you are in the United States or elsewhere in the world.

Usually, you can perform the following types of tasks.

We are adding articles and brief descriptions about them.

No obligation to import a product catalog.

There are no restrictions when adding products.

 You can create product sheets for different items.

For the United States, the freedom to create variants.

Freedom to plan, personalize and organize the different stocks available online.

There is the ability to build collections; up to 1,000 products can be found in each group. This promotes better product discovery for customers.

Promote your products.

Various items in the Store can be displayed in a specific section at the top of the online store page.

Possibility of direct communication with potential customers. And those without other applications. Everything is done through the online Store.

Check and order via Messenger.

View statistics

You can also see the number of visitors, clicks, and messages on different products every time.

 Sell and manage orders from the Online Store. (to the US)

 Paypal and Stripe are solutions that allow customers to buy your products without leaving Facebook.

 The Online Store is also used to specify orders that have been shipped, canceled, or even refunded under certain conditions.

Now that you know the advantages and features of a Facebook Store, we will show you how to create one.

How do I create an online store on Facebook?
How do I create an online store on Facebook?

The different stages of creating an online store on Facebook

Creating a Facebook page is necessary to start the project. Do not use your usual profile page. The reason is simple. This is a business-oriented Facebook account. Before creating a professional runner, please consider making a new Facebook profile. The profile holder will be the administrator. We strongly recommend using a computer, as starting a Facebook page on a smartphone is challenging.

Step 1: Create a page and configure your Facebook online store

In the “Create a page” section, you can access a section where you only need to provide some information. You can then specify the page type, either for individuals or companies. Fill out the registration form. Next, indicate the type of company, address, etc.

On the first page of the Facebook page level (Home), you must go to the left edge of the page. Next, click on Store. When you click on it, you will see a pop-up window. You only need to select the Start button.

You may not be able to find the SHOP button before continuing. If this is the case, follow these steps.

Click on Settings.

Click on the Templates and tabs.

Scroll down and select Add Form.

Look for BOUTIQUE and add it; it will appear on your home page.

We can now move on to setting up the Facebook online store. First, click on Start. Then accept the terms and conditions that are displayed on the screen. You need to check the appropriate box. Then click Continue. Now describe the procedure for customers to pay for products. You can choose between leaving a message at checkout and paying through an external website. When you select Continue, another dialog box will appear to select the currency. Then click Save. You will then see your Store.

How do I create an online store on Facebook?
How do I create an online store on Facebook?


It is essential to specify that the social network will ask you different questions depending on where you live. If you live in the United States, you may be asked to provide your tax ID number. In the case of Facebook pages, it is also necessary to specify the terms of shipping, reimbursement, and delivery.

In this regard, specific standards must be followed. The following are some of the rules that need to be followed.

Purchases must be shipped within three days of purchase.

The customer will receive the goods within ten days of the order date

the goods must contain a tracking code.

It is not possible to ship the goods abroad; you can only sell in the country/region where you live.

How do I create an online store on Facebook?
How do I create an online store on Facebook?

Step 2: Insert a new post

The second stage of developing your online store on Facebook is integrating your posts into it. Click the Add Product button on the store page, and you can add your items there. You can place photos or videos and enter the details of the product (name, price, and description).

For products of different sizes and colors, click on the “Change options” button. You will find this button at the bottom of the page. Thus, you can add different options. In this way, you can define categories of colors or sizes. Then, you have to price each of them. It would help if you also changed the button’s position each time to signal stock shortage or stock availability.

When you add a new product, a new product family page is provided. A collection is a group of objects that belong to the same family. Therefore, you can choose whether to create your article collections or not. Thus, you can perform this operation depending on the size of the content.

The advantage of collections is that customers can quickly discover or find the products they are looking for.

Step 3: Promote your Online Store on Facebook

The easiest way to get your online Store noticed on Facebook is to invite your friends to like it. You can ask them to share it with their friends and everyone they know. It’s easy and free.

The second solution is to go to Facebook Groups. All you have to do is post your articles there. Please find all the groups with the same interest as your business and help them solve some problems. Then, promote your page. You can also find groups on Facebook that specialize in online sales. You can post links to your products and encourage them in these groups.

Likewise, you can visit forums related to your products. First, you must value the people who see your posts and provide practical solutions to their problems. Many forum sites are strict about promotion. Over time, you will need to include links to your Facebook store in your posts so that interested people can visit your Store.

The best way to promote your Store is to advertise it. Facebook offers different ways to promote your Store. It can be enhancing an existing post, making a video, or even running an ad campaign. You can choose whether to fund your ads or not. You can also decide to limit your advertising credits. You can place an ad for as little as $5 per day. The advantage of advertising on Facebook is that it lets you decide where you want to put your ads.

How do I create an online store on Facebook?
How do I create an online store on Facebook?

It’s your turn.

Are your online Store and e-commerce journey just beginning? Here you will find 100% free training on creating an online store from scratch. We will accompany you point by point without omitting the critical details that might get in your way.

That’s it! You’ve just learned how to create a store on Facebook. We hope creating your Store is easy; thank you for reading, and see you soon.

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