GENERATING B2B SALES THROUGH LINKEDIN: BEST PRACTICES TO STAND OUT!

BOOST YOUR B2B SALES THROUGH LINKEDIN BY TAKING CARE OF THE MOST IMPORTANT POINTS FOR THIS.
Making B2B sales through LinkedIn is a powerful strategy for gaining more and more followers. Companies from different segments are using the world’s largest social network for business to prospect clients and close more sales.

GENERATING B2B SALES THROUGH LINKEDIN: BEST PRACTICES TO STAND OUT!

So if you think that LinkedIn is a network that serves only to look for a job or have a kind of virtual resume, you are very wrong! It can also be used to sell from company to company.

5 TIPS TO MAKE MORE B2B SALES THROUGH LINKEDIN

Do you want to know how to do this? Then, continue reading this article right now!

1 CUSTOMIZE YOUR LINKEDIN COMPANY PAGE

  • The LinkedIn Company Page is your business’ corporate profile on this social network. It must be customized according to your visual identity to generate more identification with your followers.


Several best practices can be executed to make more B2B sales through LinkedIn. Check out the main ones and get started today!

GENERATING B2B SALES THROUGH LINKEDIN: BEST PRACTICES TO STAND OUT!

In this sense, you should create banners with high-quality images, always following the proportions and sizes set by LinkedIn itself.

It is also essential that the product page and the company description are correctly filled out.

2 PRODUCE RELEVANT CONTENT FOR LINKEDIN

  • Content marketing can and should be used as one of the main strategies for B2B sales through LinkedIn. Therefore, it is essential to produce well-written texts with subjects of interest to your potential leads.

The ideal is that the content shows that your company is a reference for its sales. Let’s assume, for example, that you sell sublimation machines to stores of customized products.

In this case, it is an excellent idea to produce content giving tips on how to use this type of product more efficiently and without spending too much electricity, for example.

The goal of the content published on your LinkedIn should be to inform and engage your followers. This way, you create stronger relationship bonds that can result in good sales.

GENERATING B2B SALES THROUGH LINKEDIN: BEST PRACTICES TO STAND OUT!

3 INVEST IN LINKEDIN ADS

  • If you work in marketing, chances are you’ve heard of or even have some intimacy with ad platforms like Google Ads and Facebook Ads.

But did you know that LinkedIn also has an ad platform? That’s right! You can pay to show your company’s advertising more intensively to social network users for business.

LinkedIn ADS is a powerful ad tool that allows advertising segmentation by age group, region, job title, function, industry, etc.

The ideal is to know your persona well, i.e., who has the buying decision power in the companies where you can close business. With this data in mind, create well-targeted ads and be much more successful in B2B sales through LinkedIn.

GENERATING B2B SALES THROUGH LINKEDIN: BEST PRACTICES TO STAND OUT!

4 MAKE CONNECTIONS WITH OTHER PEOPLE AND COMPANIES

  • One of the main features that LinkedIn offers is virtual networking. Therefore, you must take the time to make connections with other companies on the social network.

Follow discussions about topics in your field, interact with potential leads, participate in conversations, etc. All this helps make your brand better known on the social network for business, and the chances of closing more sales increase.

GENERATING B2B SALES THROUGH LINKEDIN: BEST PRACTICES TO STAND OUT!

5 MONITOR ACCESS DATA

  • LinkedIn automatically generates exciting reports for those who have business pages on the social network. You can track metrics such as the number of visitors, profiles that interacted with you, etc.

Doing this monitoring is essential to know how to approach potential leads on LinkedIn itself and other platforms. This data is also excellent for building even more trustworthy personas.

Making B2B sales through LinkedIn is possible and can be an excellent opportunity for your company. So be sure to put into practice everything we’ve brought here!

Want to know more about boosting your B2B sales with digital marketing? Tech4Biz can help you! Get in touch with us!

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