Five ways to customize your WordPress theme

WordPress themes usually rely on customization to make the Design fit the business or project better. In this article, you’ll learn what customization options come with ready-made themes.

1: Standard WordPress tools

2: External page builders

3: Plugins

4: Frameworks

5: CSS

Another way to customize a WordPress website

WordPress is a solid CMS that has plenty of strengths to show off. Above all, it scores over its competitors when it comes to customization. The customization-friendly CMS provides convenient standard tools to make visual changes to the website. With their help, even non-technical users can customize the Design on-demand without dealing with the code.

What is the situation with ready-made themes for WordPress? Numerous pieces that give a website the desired look are available in different versions, depending on the provider, which offers even more diverse options for customization. All sorts of plugins, page builders, or other tools make it possible to be more creative and make a website unique.

When does it make sense to change your WordPress design? In the beginning, it is recommended to customize a theme visually and structurally precisely to individual needs, e.g., add your logo, adjust a color scheme to your brand, and maybe create additional pages.

If it completely suits your activity, you can use the default design unchanged. Furthermore, if you want to get the most out of your website, you can’t do without customizing individual pages, sections, or elements. Therefore, as a prospective website owner, you should know in advance what personal changes WordPress themes allow and plan the development of your website depending on them. More about that in this post.

How to customize your WordPress website
There are five ways to make customizations to your WordPress.

1.standard WordPress tools
WordPress Theme Customizer

WordPress comes standard with the Theme Customizer, which allows you to edit the appearance of your website. The tool has easily adjustable visual design options and is considered the easiest way to set up an enabled theme.

Here’s how to find WP Customizer:

Access the WordPress dashboard;
In the Dashboard, go to Design -> Theme and select a theme you want to edit by clicking on “activate.”

Now press the Customizer button to upload the customization tool.
You can get to the Customizer even faster if you have only one Theme available. Select Design in the Dashboard, and click Customizer.

And your Theme will open in the Customizer.

In WordPress Customizer you can configure the home page, header and footer, backgrounds, menus, colors, typography, widgets, blog, and more.

Gutenberg Editor

Gutenberg is about a built-in WordPress editor that easily allows editing content. The default editor brings a set of blocks that can be dragged and dropped into pages and posts. You can also customize the layout or create your pages. With Gutenberg plugins that include additional blocks, perfect options open up to change the look and feel.

You should note that you can use Gutenberg only when other external page builders are disabled.

2.external page builders

Third-party page builders represent another way to achieve a unique WordPress website without coding. Page builders can be installed like plugins and have the task of touching up elements and areas where WP Theme Customizer is helpless or when you don’t like Gutenberg’s functionality or handling.


Plugins can be used to improve the functionality and the look of your WordPress website. There are numerous plugins for every purpose and taste available for download. You can make anything imaginable on your website – add a store, contact forms, slider, or galleries or integrate, pimp pages visually by adding parallax, animations or other effects to the website. Plugins are good if you are not ready to create features from scratch yourself or hire a web studio to extend site functionalities.

To access the plugin library, select the Plugins menu item on the Dashboard, click Install, and then Upload Plugin if you want to upload a plugin as a zip file from your PC.

If you have found a suitable plugin in the directory, you can install it on your website by clicking the Install Now button.


WordPress frameworks are themes that consist of two parts: a parent theme and a child theme. The parent theme is the basic framework with essential features and design settings. The child theme takes its source code and can be edited: You can retrofit Childtheme features and make changes to the design, creating a new layout that will be different from the original.

WordPress frameworks often offer unique features to customize the appearance. Should you desire a website that stands out from the crowd, you can resort to such a theme. Unlike mentioned methods, framework themes are a bit more elaborate. Although they are usually user-friendly, beginners do not manage to learn them quickly.

The most popular WordPress themes based on frameworks are Unyson by ThemeFuse, Gantry by RocketTheme, Wonderflux, and others.


If you know your way around the stylesheet language, nothing stops you from accomplishing any customizations via the code. You can open your Theme’s CSS editor from the WordPress dashboard and set custom values for layout, fonts, and colors.

On the right, you will find all theme files listed, which are responsible for the respective areas.

This method is suitable if you have sufficient knowledge of CSS. Otherwise, it is not advisable to touch the code if you don’t want your website to collapse.

Are there no other ways to customize the WordPress website?

At the start, this may be a real challenge if you want to get your website online as soon as possible but still feel unsure about theme customization. If the described methods seem too difficult or time-consuming, you can still ask professionals for help. Whether you want to insert your logo or install plugins, Webstudio will professionally do all the work. And it will 100% not cost the earth!

Weigh all the pros and cons, objectively assess your skills and effort, and don’t hesitate to set up or customize your website yourself.

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