Facebook:8 tools to optimize your marketing strategy


Facebook is an excellent lever for your digital system. But like any self-respecting lever, it is always possible to optimize it, refine it, or even adopt a new strategy thanks to innovative tools, both free and paid, that will make you the king of Facebook! Here is a demonstration with eight essential tools…

AGORAPULSE, THE KING OF EVENTS


One of the ways to generate engagement with your community on Facebook is to organize events, games, and contests of all kinds. Sounds complicated? That’s why Agorapulse exists! It’s a complete platform for organizing, monitoring, running, and managing campaigns on several events: photo contests, personality tests, quizzes, instant wins…

Training for trainers
For more information: www.agorapulse.com/fr/
Price: Free trial than from 29$ per month


LIKEALYZER, THE BUG WE LOVE


This free tool allows you to measure any Facebook page’s influence, engagement, and performance. Yes, yes! You read that right! Without express authorization, you have to enter the page address (for example, https://www.facebook.com/nom-de-ma-page) in the dedicated field. After a few minutes, all the data will be displayed, such as the engagement rate, the number of posts per day, the number of likes and their evolution, the response rate, and time… Always helpful to refine your strategy, but especially to measure yourself against your competitors.

To learn more: likealyzer.com/
Price: free


EDGERANK CHECKER, THE ANALYSIS SPECIALIST


Belonging to Social Bakers, one of the recognized experts in terms of impact analysis on social networks, EdgeRank Checker offers many tools to analyze in-depth your activity on Facebook. Type and quality of posts, real-time recommendations, audience analysis, heat maps, ad campaign tracking… this Swiss army knife of statistical analysis on Facebook is an indispensable guide to optimizing your digital actions.

For more information: www.socialbakers.com/edgerankchecker/edgerank/competitiveedge
Price: the basic features are free. To get the complete package, it’s from 90$ per month.


SHORTSTACK, THE ADVERTISING CAMPAIGN CREATOR


Because sometimes you feel a bit helpless when you want to launch a campaign on Facebook, ShortStack manages everything for you. This intuitive tool offers you many options to create and customize your ad campaign, including ready-to-use templates. It only takes a few minutes to master ShortStack, which could save you time in the future when launching one or more Facebook campaigns.

To learn more: www.shortstack.com
Price: there is a free plan to test the principle, which includes some limits on the functionalities. Otherwise, it starts at $29 per month.


FANPAGE KARMA, THE “ANALYTICS” OF YOUR PAGE


In the line of analysis tools, it is hard to miss FanPage Karma which offers all kinds of dashboards, analysis, and benchmarking. Statistics, fan details, Excel export, competitor trend analysis… the possibilities are numerous, and the tool is robust.

For more information: www.fanpagekarma.com
Price: Free for two weeks then from 49.90€ per month


WOLFRAM ALPHA PERSONAL ANALYTICS, THE PERSONAL PAGE EXPERT


This tool is dedicated to personal pages and offers an analysis of many criteria. It is certainly less “business” oriented but still helpful to take stock of your personal Facebook page. Pell-mell analyzes and measures your Facebook activity, a network of friends, and usage statistics and proposes a map of your friends. Simple, fast, and… especially free!

For more information: www.wolframalpha.com/facebook/
Price: free


PAGEMODO, THE DESIGN ASSISTANT


Mainly known for its advanced feature to quickly create beautiful cover photos for your Facebook pages, thanks to multiple templates and ready-to-use tools, Pagemodo also offers to assist you in creating contests or custom content. The image editor is easy to access and powerful, and your page will suddenly become more beautiful thanks to this handy tool.
For more information: www.pagemodo.com/fr
Price: free trial. Paid, more comprehensive plans start at $3 per month.


BUFFER, THE PLANNER


To avoid drowning your community with multiple messages one after the other, but without taking the risk of forgetting an important post, it is essential to take the time to plan your social media posts. Buffer is a great little tool for this. It allows you to store your posts in a “queue” and broadcast them at the most convenient times. You can also take control and set a time and date. Always handy to disclose information on Facebook when you are not in the office or online. Note that it also works with all major social networks.

For more information: bufferapp.com/
Price: free. Some advanced features require a paid account for $10 per month.

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