Etsy Tutorial: 5 tips to position your store

Etsy Tutorial: 5 tips to position your store

Discover these five practical tips that will help you better position your Etsy store with Verónica de Arriba.
Etsy is the world’s largest platform for selling handmade products and is the site par excellence for craft artists and handmade objects. However, due to its popularity, you have to keep in mind that you will be competing with more than a million users to get a place in your customers’ shopping carts. For that, especially if you are starting, Verónica recommends that you create variations of a product that sells very well.

Verónica de Arriba is the creator of the brand Depeapa, an online store where she sells her accessories and decorative items. Her designs have appeared in magazines like Harper’s Bazaar, Elle Decor, Frankie magazine, and Kirei. In this tutorial, she teaches us five essential tips to better position your store on Etsy. Don’t miss it!

Product photos are the first thing the customer will see, so it is recommended that you take several photos from different planes, with props or even packaging. If you want to learn how to take good product photos, don’t miss this other tutorial where the photographer and Domestika teacher teaches you how to get the most out of your creations.

Etsy Tutorial: 5 tips to position your store

Five tips for positioning your store on Etsy

1 Use keywords

Veronica recommends that you use and repeat keywords associated with your product in the title and the description and tags. Product photos are the first thing the customer will see, so it is recommended that you take several photos from different planes, with props or even packaging. If you want to learn how to take good product photos, don’t miss this other tutorial where the photographer and Domestika teacher teaches you how to get the most out of your creations.

In addition, although Etsy gives you the possibility to put your store in any language and there is an automatic translator, it is recommended that you set the store’s speech in English and as a secondary language in Spanish. The reason? The potential customer of this marketplace is American, and sometimes, automatic translations can fail.

2 Label your products well

Another fundamental tip is to consider the correct labeling of your products. The platform allows you to place up to 13 labels, use all of them, and if they are composed, much better. If you don’t know what words to use, Verónica de Arriba recommends that you ask family or friends what words they would use to describe the object in question.

It is also important to label your products by category, color, style, the room where they will be used, or the occasion or holiday when needed. For that, especially if you are starting, Verónica recommends that you create variations of a product that sells very well.Etsy is the world’s largest platform for selling handmade products and is the site par excellence for craft artists and handmade objects.

Etsy Tutorial: 5 tips to position your store

3 Take good photos of your product

Product photos are the first thing the customer will see, so it is recommended that you take several photos from different planes, with props or even packaging. If you want to learn how to take good product photos, don’t miss this other tutorial where the photographer and Domestika teacher teaches you how to get the most out of your creations.

In addition, Etsy allows you to upload small videos of your products, so do not hesitate to use it, as the platform will better position those with audiovisual options. For that, especially if you are starting, Verónica recommends that you create variations of a product that sells very well.

4 Have a good assortment of products

A good assortment of products and an entire store will make Etsy position you better. For that, especially if you are starting, Verónica recommends that you create variations of a product that sells very well.

Product photos are the first thing the customer will see, so it is recommended that you take several photos from different planes, with props or even packaging. If you want to learn how to take good product photos, don’t miss this other tutorial where the photographer and Domestika teacher teaches you how to get the most out of your creations.

Etsy Tutorial: 5 tips to position your store

5 Take care of customer service

Finally, it is recommended that you take care of customer service. Etsy ranks better than the stores that meet shipping deadlines and penalizes those that close, either for vacations or other reasons. For this reason, Verónica advises you not to close the shop but to leave a notice on a banner and in emails warning that the product will arrive late. Finally, communication with the customer is fundamental, so reply to their comments.

Did you like Verónica de Arriba’s tips? If you want to learn with her how to optimize your visibility and understand the meaning behind each metric to sell your handmade products worldwide, don’t miss her online course ‘Creating an Etsy store from scratch.’Etsy is the world’s largest platform for selling handmade products and is the site par excellence for craft artists and handmade objects.

You may also be interested in:

-7 sites to sell your art online
-Freelance tutorial: tips to sell your work
-‘Launching your first online business, an online course by Foncho Ramirez-Corzo
-‘Business models for creators and creatives’, a course by Mònica Rodríguez Limia

Etsy Tutorial: 5 tips to position your store

Product photos are the first thing the customer will see, so it is recommended that you take several photos from different planes, with props or even packaging. If you want to learn how to take good product photos, don’t miss this other tutorial where the photographer and Domestika teacher teaches you how to get the most out of your creations. For that, especially if you are starting, Verónica recommends that you create variations of a product that sells very well.

Etsy is the world’s largest platform for selling handmade products and is the site par excellence for craft artists and handmade objects.

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