Create a blog with Shopify for your store and why?

Crear un blog con shopify

Every day, more than 2.8 million blog posts are written. That’s much content, and it’s increasing every day. We are right in the middle of the age of content marketing which can naturally drive sales of a good product. Creating a blog with Shopify if you already have your online store will immediately make a difference.

All marketers agree on one thing; you must find ways to stand out from the crowd and drive traffic and sales to your business. Blogs are one of the best marketing strategies for eCommerce, also known as an InBound strategy. Many people still don’t realize that every Shopify site includes a potential blog. This time I will teach you how to create a blog on Shopify.

You may already be using WordPress or another platform for your blog. Although WordPress is excellent to function as a blog, what would happen if you wanted to promote an online store as part of that blog? WordPress has a plugin that has gotten good over time called Woocommerce. But undoubtedly, for certain types of stores, Shopify has an incomparable advantage and facilities. In addition to the functionalities.

So, we will learn how a Shopify blog works, the functionality it offers, and how it integrates your blog with your eCommerce store.

Blogging with Shopify: The Basics

Shopify’s capabilities will be more than enough for most eCommerce blogs to achieve what we want. Shopify covers the basics of a blog like inserting images and videos, being an excellent visual editor, an SEO assistant, and scheduling future posts, comments, and tags. It is not as powerful as dedicated blogging systems like WordPress, but in some cases, you may not need to complicate the work so much or use such complex functionalities.

You can also read: How to create an online store with Shopify

Let’s say that Shopify is an advanced eCommerce system with a nice enough blog system, and WordPress is a progressive blog system with the ability to assemble a friendly eCommerce. I don’t know if I explained the concept well. It was confusing even for me. It all depends on what you want to achieve.

Benefits of using your Shopify blog

Using your Shopify blog makes it easy to:

  • Capture, retain and entertain readers quickly and easily.
  • Maintain a sense of fluidity between your store and your blog, in addition to a single montage with the theme; they are just different pages on the same site, with the same appearance.
  • Manage and maintain content with a single tool.

Easy for you. Easy for your clients.

How to activate your Shopify blog

Go to the Shopify admin area and click Online Store in the menu bar on the left to blog with Shopify. In the submenu, click Blog Posts. On the right side, click the Create Blog Post button. Give your blog a name and add it to your site’s navigation menu.

Create a blog with shopify
Create a blog with shopify

Create a blog with Shopify

The design of your blog will depend on the design theme of your Shopify site, or it can be customized by editing the Liquid code directly.

Shopify content management capabilities

A blog is all about content:

  • what topics it covers
  • what its readers are interested in
  • how much its content is shared

Like other blogging platforms, Shopify provides functionality to help people explore and share your content. Shopify apps can also integrate with your blog to offer additional features.

Very soon, I will be dabbling with my development team in the applications and themes for Shopify, which by the way, is a vast millionaire market that can be exploited wisely if you are also a developer.

Manage Comments

Shopify asks you to designate how comments will be handled on your blog posts:

  • Disabling comments: This can make it challenging to create a community and get feedback from readers and customers, but it keeps your time investment to a minimum.
  • Comments in moderation – You have much control over what type of comments are displayed on your site, but this can be a time-consuming process, depending on how many readers you have.
  • Auto-Posted Comments – This supports an active community and requires minimal administration time, but inappropriate comments can put your brand at risk. Monitor frequently, and you will have the ability to delete comments as needed.
Create a blog with shopify

Create a blog with Shopify and your comments

Note: To enable/disable comments for a post, you must have the article published.

Schedule a post date

You can set a specific post date for your blog in advance to plan specific promotions, campaigns, or events. This also allows you to optimize your content work: schedule multiple posts at once and set them to run once a week, for example.

For example, I often like when time allows me to write all my articles for the week and schedule their publication.

Show an excerpt from a blog post.

You can submit an excerpt (excerpt) of a post on your blog’s main page.

Go to one of your blog posts and click Add Excerpt below the text box to add a section.

Create a blog with shopify

Add units to your articles – Create a blog with Shopify.

Organize posts using tags

You can assign how many tags you want to a post so that customers can easily find posts in that category. When a customer searches for a title in your store, the matching blog posts will also appear in the search results.

Social media buttons

Many Shopify themes include social media buttons for Facebook, Twitter, Pinterest, Instagram, and other platforms. If your article doesn’t have these buttons, they can be added using an app or code.

If your theme does not have this feature, you can find many options (some free and others paid). I highly recommend Social Feed or Twitter Feed; they are instrumental.

Invite customers to subscribe

Shopify automatically produces an RSS feed for every post you make so customers can subscribe and receive notifications when you post. The feed URL is the URL of the blog page with .atom appended—for example, http://store.myshopify.com/blogs/blogname.atom. Customers can also subscribe to your blog with FeedBurner.

Increase the reach of your SEO

You need Google to easily find and like your posts to increase your audience and sales. Shopify automatically offers the primary search engine optimization tricks. In addition to having an exciting SEO assistant similar to the famous Yoast in WordPress.

Shopify blog vs. Another blogging platform

If you are already using WordPress (or another platform like Medium or Tumblr) for your blog, you can still integrate it with your Shopify store. However, there are some essential considerations that you should know:

  • SEO Impact:  a blog on other platforms must be installed as a subdomain within Shopify; it cannot be added as a subdirectory. (The blog URL will be blog.mywebsite.com, instead of mywebsite.com/blog). There may be SEO implications in this difference.
  • Extra Effort: The two platforms (Shopify and the blog) will be managed on separate sites and hosts. Design differences resulting from the above can make your look & feel look confusing. For the interface to feel completely seamless, you’ll need a custom theme, which would incur additional development and programming expense.
  • Difficulty preserving cart information: It can be challenging to retain cart information when working on two platforms. To solve this, some coding may be needed. I have already encountered this type of requirement, and the configuration and logic to achieve it are complex.

If you’ve already blogged on another platform, you can migrate content from that platform to your Shopify blog. This will improve the conversions and SEO of your store by having the blog in the same domain. An excellent tool for this process is BlogFeeder, which makes it quick and easy to import existing blog posts into Shopify.

Concluded from the

Now that you have a quick introduction to blogging with Shopify, you can ask for help by contacting me for personalized assistance. I am a professional in Shopify and e-commerce in general. Let me know your goals, and I will help you discover the best way to integrate your blog and your e-commerce store for you and your customers.

Perhaps Shopify, in some cases, is not the most powerful option to create and maintain a blog, but if you already have a store with this incredible tool, you will only get advantages from implementing your blog with it. I was hoping you could leave me your comments on what you think of creating a blog with Shopify.

Leave a Comment

Your email address will not be published. Required fields are marked *