Amazon SEO guide to boosting your sales

Amazon SEO guide to boosting your sales

With this guide, you will learn how to optimize your product cards, increase your conversion rates, get good reviews from your customers and improve your ranking within Amazon’s search engine to increase your sales to record highs.

Although this guide is designed to get you started selling on Amazon and use it as a reference, we announce that we have created a new Amazon course in our school for you to learn how to deal most optimally through this platform. I recommend you to take a look at it.



This marketplace has become one of the essential points to deal with in the current curricula. Thanks to Amazon, we can test our business model without having to make a significant initial investment.

This guide to SEO on Amazon will be divided into seven sections.

Amazon SEO guide to boosting your sales

1.- The title of your products

As in any eCommerce, the title of your tabs is one of the most critical factors in your products. It is the first thing your potential customers will see, and it has a significant influence on Amazon’s search engine.

Here are some tips to improve your listing titles:

Use exact search phrases that include the keywords.

Use the most relevant keywords at the beginning of the title.

Use many additional keywords for the product (brand, size, color…).

Improve your click-through rate by making the title very compelling.

Your two goals here are twofold: capture the attention of Amazon users and optimize as many keywords as possible. The more keywords you target, the more keywords you can rank for with your products.

An example of a wrong title: Polvorones 500 grams

An example of a good title: Artisan almond polvorones, made in Jijona, 500 grams. Direct shipments from the factory. The traditional ones. Hand-rolled. They are not industrial. 

Don’t be afraid to create too long titles, and you can use up to 500 characters. For SEO purposes, long tags work perfectly, although sometimes they can be a bit redundant. Just make sure they don’t affect your CTR (click-through rate).

2 Amazon Bullet Points

Bullet points are the second most crucial element you should work on in your product cards; here are some tips:

Use all the Amazon bullet points (5), and it is the information that appears right next to the photo, even above the description.

Use capital letters for the first main words of each bullet point to emphasize the most relevant features of your product.

Try to repeat all keyword variations, always in a natural way. Include also keywords that users usually type in the Amazon search engine.

Try to sell different products using, for example, bulk discounts in the last bullet point.

Amazon SEO guide to boosting your sales

3.- Product images on Amazon

It is nothing new if I tell you that images are one of the most significant factors in increasing our sales. You will never get good deals without good visual content. Amazon has its own rules, and not all images are allowed.

Three critical factors for your images on Amazon:

Use all available images. Amazon’s search algorithm loves them.

Your main images should be at least 1000×1000 pixels to enable zooming.

Invest in getting high-quality images.

Advanced tip: If you think you don’t need six images on each product, you can use other images that help improve the trust of your potential customers, such as quality symbols, manufacturing processes, labels like “made in Spain”… Technically, these types of images are against the rules, but everyone does it, you have to find a way to sneak them into Amazon.

4.- The description on Amazon

The description is another good place to position your listings. Please take advantage of it to include ALL the relevant keywords you want to rank for: colors, sizes, benefits…

It is also an excellent place to answer the typical questions buyers will ask before buying. Try to solve all their doubts ahead of time. In short, make your product look impressive and sell it in the copy.

5.- Do Meta Keywords exist on Amazon?

The answer is Yes! Customers cannot see them, so it is ideal to do keyword-stuffing (or excessive use of keywords) of all our relevant phrases.

Here are some tips to get the most out of them:

Use EXACT keywords and search intents, both singular and plural.

Add secondary or complementary keywords.

You can even add competitors’ brands to position us among their branding searches.

Keywords on Amazon

Amazon SEO guide to boosting your sales

6.- Amazon reviews

Reviews are a fundamental factor for success on Amazon. Besides helping to build a brand image and transmit trust, they have a strong influence on Amazon’s algorithm. Those products that do not get reviews are almost non-existent for Amazon. Some tips:

Make sure you get good reviews on all your products. Start with a goal of 15 5-star reviews for niche products; for more competitive products, you will need many more.

Contact customers after every purchase. You can also introduce flyers in your packages to encourage buyers to leave you a review.

ALWAYS respond to negative reviews on Amazon.

Positive reviews on Amazon

Pro tip: Reviews that include our keywords will help us rank. Don’t be afraid to ask trusted customers to have them in their responses.

7.- Last tips on Amazon

Try not to overuse special characters as they can cause conflicts with Amazon’s algorithm. Avoid using hyphens and commas… Especially when they are close to keywords.

Always use lowercase and uppercase versions for your keywords.

Amazon’s FBA allows users to use the Prime service with our products, resulting in a higher percentage of the purchase.

And that’s all for now. Try to optimize these 7 points in your product cards, and you will notice an increase in your positioning, which translates into higher sales.

Amazon SEO guide to boosting your sales



This marketplace has become one of the essential points addressed in current curricula. Thanks to Amazon, we can test our business model without having to make a significant initial investment.

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